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  • All HBS Web  (2,427)
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← Page 22 of 2,427 Results →
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • May 2021 (Revised May 2022)
  • Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
  • December 2024 (Revised July 2025)
  • Case

Arcor Group: Navigating Agribusiness Challenges in Argentina

By: Alberto Cavallo, Jenyfeer Martinez Buitrago and Mariana Cal
In 2016, Arcor Group, Argentina's leading food company, faced a pivotal decision regarding its newly formed Agribusiness division. CEO Luis Alejandro Pagani and Modesto Magadán, General Manager of the Agribusiness division, evaluated whether to increase investments in... View Details
Keywords: Factories, Labs, and Plants; Market Entry and Exit; Production; Business Strategy; Growth and Development Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Argentina
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Cavallo, Alberto, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcor Group: Navigating Agribusiness Challenges in Argentina." Harvard Business School Case 725-022, December 2024. (Revised July 2025.)
  • January 2004 (Revised July 2006)
  • Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details
Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry
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Miller, Gregory S., and Thomas Patrick Doyle CSC. "Mondavi Winery." Harvard Business School Case 104-056, January 2004. (Revised July 2006.)
  • 2010
  • Book

Rethinking the MBA: Business Education at a Crossroads

By: Srikant M. Datar, David A. Garvin and Patrick Cullen
"Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now... View Details
Keywords: Change Management; Transformation; Business Education; Curriculum and Courses; Organizational Change and Adaptation; Problems and Challenges
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Datar, Srikant M., David A. Garvin, and Patrick Cullen. Rethinking the MBA: Business Education at a Crossroads. Boston: Harvard Business Press, 2010. (Selected by Strategy + Business as one of the Best Business Books of 2010.)
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college campuses—cheating, hazing, sexual... View Details
Keywords: by Dina Gerdeman; Education
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

Software Platforms Drive Innovation and Transform Industries, available October 4 from MIT Press. Evans is Managing Director of the Global Competitive Policy Practice at LEGC LLC. Hagiu is a professor in the Strategy unit at Harvard... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

I've experienced first-hand the excitement and pain that come as companies with a few founders scale to hundreds or thousands of employees. At somewhere around 75 to 100 employees, running a business becomes more complicated, demanding... View Details
Keywords: by Julia Austin
  • 2010
  • Working Paper

Just Say No to Wall Street: Putting A Stop to the Earnings Game

By: Joseph Fuller and Michael C. Jensen

Putting an end to the "earnings game" requires that CEOs reclaim the initiative by avoiding earnings guidance and managing expectations in such a way that their stocks trade reasonably close to their intrinsic value. In place of earnings forecasts, management should... View Details

Keywords: Stocks; Performance Expectations; Goals and Objectives; Risk and Uncertainty; Growth and Development Strategy; Decisions; Risk Management; Budgets and Budgeting; Earnings Management; Value; Projects
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Fuller, Joseph, and Michael C. Jensen. "Just Say No to Wall Street: Putting A Stop to the Earnings Game." Harvard Business School Working Paper, No. 10-090, April 2010.
  • 2010
  • Chapter

The Many Faces of Nonprofit Accountability

By: Alnoor Ebrahim
Calls for greater accountability are not new. Leaders of organizations, be they nonprofit, business, or government, face a constant stream of demands from various constituents demanding accountable behavior. But what does it mean to be accountable? By and large,... View Details
Keywords: Crime and Corruption; Corporate Accountability; Governing Rules, Regulations, and Reforms; Taxation; Leadership; Management; Nonprofit Organizations; Behavior; Trust
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Ebrahim, Alnoor. "The Many Faces of Nonprofit Accountability." Chap. 4 in The Jossey-Bass Handbook of Nonprofit Leadership and Management. 3rd ed. Edited by David O. Renz, 110–121. San Francisco: Jossey-Bass, 2010.
  • September 1989 (Revised July 1991)
  • Case

Caterpillar, Inc.: George Schaefer Takes Charge

By: Christopher A. Bartlett
For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
  • February 2011 (Revised November 2012)
  • Case

Product Development at OPOWER

By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

process better, they looked at the emergence of modern Indian art as a category in the international fine art market between 1995 and 2007. Before 1995, fine art was produced in India but there was little demand largely because Indian art... View Details
Keywords: by Sean Silverthorne
  • October 2012 (Revised December 2013)
  • Case

Urbanizing China

By: Lakshmi Iyer and G.A. Donovan
In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,... View Details
Keywords: China; Urbanization; Industrialization; Property Rights; Local Government Finance; Social Protest; Business Environment; Food Security; Safety; Change Management; Food; Urban Development; Social Issues; Growth and Development Strategy; Public Administration Industry; Agriculture and Agribusiness Industry; China
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Iyer, Lakshmi, and G.A. Donovan. "Urbanizing China." Harvard Business School Case 713-037, October 2012. (Revised December 2013.)
  • 2009
  • Book

Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good

By: Rosabeth M. Kanter
Supercorp is based on a 3-year study involving more than 350 interviews in 20 countries to identify the leadership practices and operating methods of major companies seeking profitable growth through innovation that benefits society. For example, when the tsunami and... View Details
Keywords: Profit; Leadership; Mission and Purpose; Opportunities; Welfare
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Kanter, Rosabeth M. Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good. New York: Crown Business, 2009.
  • April 2021
  • Supplement

Buy Online, Pickup in Store: Vice President of Store Operations Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of Store Operations Supplement." Harvard Business School Supplement 621-105, April 2021.

    SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

    View Details

    • September 2007
    • Supplement

    Leadership in Law: Amy Schulman at DLA Piper (Video Supplement)

    By: Boris Groysberg
    What does it take to build a successful career over time? Describes Amy Schulman's career progression and role as a star senior litigator and top executive at one of the world's largest law firms. It focuses on different stages in her career and what she did to be... View Details
    Keywords: Law; Personal Development and Career; Time Management; Work-Life Balance; Governing and Advisory Boards
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    Groysberg, Boris. "Leadership in Law: Amy Schulman at DLA Piper (Video Supplement)." Harvard Business School Video Supplement 408-701, September 2007.
    • March 2000 (Revised January 2001)
    • Case

    First USA and Internet Marketing

    By: Rajiv Lal and Amy H. Nelson
    Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details
    Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web
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    Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
    • 08 Oct 2020
    • Research & Ideas

    Keep Your Weary Workers Engaged and Motivated

    the possible exception of the first. Managers work within this system and their team members understand that they are constrained by it. Managers who succeed at meeting their team members’ drive to acquire:... View Details
    Keywords: by Boris Groysberg and Robin Abrahams
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