Publications

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June 2024
Teaching Note

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort

Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

and Tatiana Sandino Abstract—We analyze the effects of increasing the salience of corporate values in an organization rewarding its employees based on financial performance. We use data from a field... View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, View Details

Keywords: Dina Gerdeman

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

December 1999 (Revised November 2003)
Background Note

Pricing: A Value-Based Approach

By: Robert J. Dolan

Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value. View Details

Keywords: Price; Customers

01 Jan 2007
News

Berry-AMA Book Prize, American Marketing Association

May 2009
Article

Customer-Based Valuation

By: Sunil Gupta

Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details

Keywords: Customers; Valuation

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October 2001 (Revised November 2002)
Case

Herman Miller (A): Innovation by Design

By: Sandra J. Sucher and Stacy McManus

Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details

Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Manufacturing Industry; Consumer Products Industry

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and... View Details

Keywords: by Sean Silverthorne

23 Nov 2015
HBS Seminar

Gad Allon, Professor of Managerial Economics & Decision Sciences, Kellogg School of Management, Northwestern University

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

allocation of resources was difficult. There was also the past legacy of vertical and horizontal integration, which left Unilever owning considerable parts of the value chain. Its trawlers caught the fish... View Details

Keywords: by Geoffrey Jones; Consumer Products

Web

The Five Forces - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value View Details

01 Jun 2024
News

Alumni and Faculty Books

anecdotes and wisdom from women who’ve been there, and featuring quizzes and checklists for self-evaluation, Career Forward provides a wealth of valuable lessons, including the... View Details

Web

Strategic Positioning - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value View Details

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

Why is it that many of the same companies appear repeatedly on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? In their new book, The... View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

June 2007 (Revised April 2009)
Case

Intel 2006: Rising to the Graphics Challenge

By: Willy C. Shih and Elie Ofek

Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details

Keywords: History; Customer Value and Value Chain; Decision Choices and Conditions; Information Infrastructure; Competitive Strategy; Mergers and Acquisitions; Technology Industry