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- All HBS Web (859)
- Faculty Publications (133)
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- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a... View Details
Keywords: by Youngme Moon
- 22 Dec 2009
- First Look
First Look: Dec. 22
suddenly erupt in a full-blown crisis. The CCA approach is well-suited to capturing such "non-linearities" and to quantifying the effects of asset-liability mismatches within and across institutions. Risk adjusted CCA balance sheets facilitate simulations and... View Details
Keywords: Martha Lagace
- 14 Feb 2017
- First Look
First Look at New Research: February 14
817-016 Mark43 The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large... View Details
Keywords: Sean Silverthorne
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
robust direct link between CSR and financial performance” It is true that in areas such as environmentally sustainable practices, customers have been willing to pay responsible producers a premium for products; take organic cotton, for... View Details
- 30 Aug 2016
- First Look
August 30, 2016
architecture. In particular, we draw upon modular systems theory to develop and test a series of propositions about the impact of component coupling on the cost of IT change. Our methods make use of “Design Structure Matrices” (DSMs), a... View Details
Keywords: Carmen Nobel
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
predict changes in the number of overall establishments and restaurants in County Business Patterns. Contemporaneous and lagged Yelp data can generate an algorithm that is able to explain 29.2% of the residual variance after accounting for lagged CBP data, in a View Details
Keywords: Sean Silverthorne
- 08 Jul 2013
- Research & Ideas
Everything Must Go: A Strategy for Store Liquidation
issue," says Raman. (Gordon Brothers Group, an asset disposition firm that frequently handles liquidations, served as an invaluable real world test site and collaborator for the paper's researchers.) Two important facts came to... View Details
- 02 Jul 2013
- First Look
First Look: July 2
an array of implications that can be tested with our data. Our contribution is twofold. We disentangle the role of risk aversion and talent in determining how firms select and motivate managers. In particular, risk-averse managers are... View Details
Keywords: Anna Secino
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
rated. We hypothesize that ratings are particularly likely to spur responses from firms that receive poor ratings, and especially those that face lower-cost opportunities to improve or that anticipate greater benefits from doing so. We View Details
Keywords: Martha Lagace
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan despite regulatory risk,... View Details
Keywords: Dina Gerdeman
- 23 Nov 2010
- First Look
First Look: November 23
School Case 811-014 The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in View Details
Keywords: Sean Silverthorne
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
your developers are following secure coding and testing practices. Those who aren't may be costing your company large sums of money. One multinational database supplier estimates that releasing a major patch (a fix for a problem in... View Details
- 09 Dec 2014
- First Look
First Look: December 9
Experimentation By: Thomke, Stefan, and Jim Manzi Abstract—The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment.... View Details
Keywords: Sean Silverthorne
- 13 Oct 2010
- First Look
First Look: October 13, 2010
micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We find a strong correlation... View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We test our theory in the context of... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and View Details
- 11 Nov 2014
- First Look
First Look: November 11
Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between View Details
Keywords: Sean Silverthorne
- 24 Apr 2012
- First Look
First Look: April 24
to large exogenous sources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product.... View Details
Keywords: Carmen Nobel