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Show Results For
- All HBS Web
(2,562)
- People (2)
- News (491)
- Research (1,700)
- Events (3)
- Multimedia (9)
- Faculty Publications (945)
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- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
results—the “service trifecta”; (6) use technology to elevate the most important and eliminate the worst service jobs; (7) take steps to develop a core of customers who are “owners”; and (8) build agile... View Details
- 01 Jun 2007
- News
More Faculty Honors
teaching and research. Professor Joseph Bower is the coeditor of From Resource Allocation to Strategy, which was named Best Management Book of 2006 by strategy + business magazine. A book coauthored by Professor Sunil Gupta, Managing View Details
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
Birchbox, a beauty product subscription box service that has grown to more than 1 million subscribers. “We started raising funds and suddenly we were in rooms where there were no people who looked like us,” said Barna, now the first... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out goods and View Details
- 01 Sep 2005
- News
WATER Ltd.
point is not whether public or private providers deliver the service but the efficiency, quality, and cost-effectiveness of that service,” says Jeremy Pelczer (AMP 162, 2002), president and CEO of American Water. “We agree that water is a... View Details
- 01 Oct 2002
- News
What's Cookin'
Brooke. “We wanted to get involved in something more entrepreneurial,” he explains. “We saw the restaurant business as a service industry that would be successful based on the organization's productivity, focus, and sense of purpose,... View Details
Keywords: Hanna, Julia
- 01 Sep 2009
- News
E Ink’s Wild Ride
percent a year and is poised on the cusp of enormous change. In June, Prime View International (PVI) signed an agreement to acquire E Ink for about $215 million. Based in Taipei, Taiwan, PVI is E Ink’s largest customer and the world’s... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
mobile services in Delhi and in time became India’s largest telecom company. Then, looking overseas for new markets, Mittal decided on Africa, where mobile penetration is still only about 40 percent, and 60 percent of the continent’s 1... View Details
- 01 Apr 1998
- News
Plunging Into the Net
Service Management Unit, into an oversubscribed elective: Managing Marketspace Service Interfaces (MMSI), taught this year by Rayport and HBS professor Leonard A. Schlesinger. But a number of experts at the... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press) Reichheld and Markey explain how practitioners have built Net... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
amazed that we've come so far so fast," says Associate Professor David M. Upton, who has spearheaded the latest initiative with the strategic input of Clark and many others on the faculty, the services of a legion of IT professionals, and... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details
- 15 Jan 2020
- News
The Business of Access
the nonprofits and social services organizations whose staffs had the skills to help, and plotted a different way to give back. “My thinking was, if I were to help people here in California,” she recalls, “that would pay it forward for... View Details
Keywords: Maureen Harmon
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
- 01 Jun 2006
- News
Faculty Research Online
video games are all examples of multisided markets, where firms need to get two or more distinct groups of customers on the same platform or place. Assistant Professor Andrei Hagiu discusses this new field of business research and why it... View Details
- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
then finally seeing the outcomes. “Measuring the impact of our actions on the environment, employees, and customers is becoming increasingly important,” Serafeim says. ”With impact-weighted accounts, we have the opportunity to redefine... View Details
Keywords: Margie Kelley
- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 01 Jun 2010
- News
NFLers Tackle HBS
More than 35 active players from a number of National Football League teams, including the Baltimore Ravens, New York Jets, and Minnesota Vikings, spent a week at HBS in February in a custom Executive Education program. Now in its sixth... View Details