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Show Results For
- All HBS Web
(1,215)
- People (2)
- News (295)
- Research (721)
- Events (2)
- Multimedia (3)
- Faculty Publications (170)
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- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
success as well as failure. Christensen noted several models for creating a new-growth business. First, you can bring better products into an established market, although this approach is extremely risky, he said. Another approach he termed low-end disruption:... View Details
Keywords: by Sean Silverthorne
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Bureau, the Centers for Disease Control, the Environmental Protection Agency, and the Department of Interior, without focusing on specific "customer" needs. One executive observed, "What customers do is up to the... View Details
- 26 Sep 2006
- First Look
First Look: September 26, 2006
School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business... View Details
Keywords: Sean Silverthorne
- 16 Dec 2015
- Research & Ideas
What Happens When Zambian Schoolgirls Receive Negotiation Training
Girls Arise, an innovative negotiation skills training program designed specifically to help Sub-Saharan African women communicate effectively in high-pressure situations with complex power dynamics. “It is, in many ways, a typical... View Details
Keywords: Re: Kathleen L. McGinn
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
them." In the end, Levitt both overestimated and underestimated globalization, Abdelal said. For one, he did not anticipate that some markets would react against globalization, especially against Western globalization. But Levitt also underestimated the View Details
Keywords: by Sean Silverthorne
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
competing for resources with other business units, the most powerful argument you can make is that important customers want it and will commit. If you think about the mantras we have today such as "Get... View Details
Keywords: by Martha Lagace
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
part-time consultants are considered best-in-class—they are paid industry-competitive wages, and customers include LEGO, Microsoft, and Oracle—75 percent of them live with what others might consider a handicap: They have Asperger syndrome... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
generations of a customer-satisfaction program at a large American retailer, dubbed "Alpha Corporation" for the sake of confidentiality. The first of Alpha's customer satisfaction programs, launched in the early 1990s, fell... View Details
Keywords: by Martha Lagace
- 16 Oct 2019
- Research & Ideas
Read Our Most Popular Stories of the Quarter
What stories were readers like you diving into this summer on HBS Working Knowledge? Your interests varied dramatically, everything from how researchers use machine learning technology to predict CEO performance to the power of rituals in... View Details
Keywords: by Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details
Keywords: by Staff
- 19 Sep 2012
- Research & Ideas
Funding Innovation: Is Your Firm Doing it Wrong?
traditional phones, so they focused on that, and the opportunity came and went," Lerner says. Meanwhile, the venture capital industry remains all about funding innovation with the understanding of risk. The book notes the historical View Details
Keywords: by Carmen Nobel
- 22 May 2007
- First Look
First Look: May 22, 2007
acquirers with a powerful new tool during the due-diligence process. By using existing industry templates, potential acquirers with access to the target's general ledger, and order, product and customer... View Details
Keywords: Martha Lagace
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
the firm's business practices. We have built a simple classification system that when combined with an "assessment" model could yield powerful diagnostics on how to migrate and manage a company's portfolio of CSR programs.... View Details
Keywords: by Martha Lagace
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments, this book problematizes the... View Details
Keywords: Dina Gerdeman
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
same brand is offered in different countries with a different product formulation. Depending on the country, people usually wash clothes with hot or cold water, so the product formulation needs to be adapted, he said. Idiosyncratic View Details