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Show Results For
- All HBS Web
(1,982)
- People (2)
- News (554)
- Research (1,025)
- Events (4)
- Multimedia (13)
- Faculty Publications (327)
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- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
trainees how to assemble an aircraft wing—and has cut the time it takes them to do that task by 35%. At GE, factory workers have achieved a similar gain in efficiency by using voice commands in AR experiences to perform complex wiring. AR... View Details
Keywords: Carmen Nobel
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
more experience with credit cards and thus could use the trade-off information productively. With more data to inform their decisions, these customers went on to spend 19 percent more each month and defect... View Details
Keywords: by Danielle Kost
- November 2024
- Case
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
of what he wanted to accomplish. The case, Koehn's fourth to focus on Starbucks, opens in February 2007. Schultz, no longer Starbucks' CEO but still its chairman, is worried the company is losing its ability to be true to its values while providing a store View Details
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
experience as free raw material for hidden commercial practices of extraction, prediction, and sales,” “a parasitic economic logic,” “a rogue mutation of capitalism marked by concentrations of wealth,” “as significant a threat to human... View Details
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
problem-solving process. To pursue the efficacy of collaboration the research team developed a straightforward experiment that mirrored real-world problem-solving work. Rather than start from scratch, they View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
where customers are clamoring for it, contrary to the company's commitment to a consistent experience across all stores? Second, as the company continues to expand, should they roll out an electronic... View Details
Keywords: Sean Silverthorne
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution of Care.com’s Sheila Lirio Marcelo? Or maybe... View Details
Keywords: by HBS Working Knowledge
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
first time. Get help—don’t try to figure it out yourself. You will spend more working hours than you ever imagined learning how to navigate people things while running your business, fundraising, etc. Hire a coach or find friends with management View Details
Keywords: by Julia Austin
- 05 Dec 2022
- Research & Ideas
5 Companies Where Employees Move Up the Ladder Fast
of.” The index ranks the 50 best companies along several dimensions, including promoting from within, career stability, and providing early experiences that allow employees to get better jobs with future employers. The top three firms... View Details
Keywords: by Pamela Reynolds
- 06 Jul 2009
- Research & Ideas
Conducting Layoffs: ’Necessary Evils’ at Work
be handled in a way that allows for the emotional cauldron that people experience when they are the ones who actually carry out these tasks. According to research by Joshua D. Margolis of HBS and Andrew Molinsky of Brandeis, the emotions... View Details
Keywords: by Martha Lagace
- 19 Apr 2010
- Research & Ideas
The History of Beauty
strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created... View Details
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
industry—is not easily portable. In a sales context, "experience" is an inherently multidimensional attribute. It may refer to experience with any (or any combination) of the following elements: A View Details
Keywords: by Carmen Nobel
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
example is the IT product firms that incorporate certification and training for their own consultants, independent consultants, and customer professionals. Microsoft, Sun, and Novell are examples of these kinds of companies. Q: What are... View Details
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
just on low prices but also with a singular customer experience that no other retailer has yet managed to duplicate. "IKEA has made very clear choices about who they will be and to whom they will matter, and... View Details
Keywords: by Carmen Nobel
- 08 Sep 2022
- Book
Gen Xers and Millennials, It’s Time To Lead. Are You Ready?
stories from his own work experiences and the careers of CEOs and nonprofit leaders who navigated challenges. His advice for emerging leaders: Discover yourself. Test your “crucibles” to find your moral compass and calling. For instance,... View Details
Keywords: by Lane Lambert
- 30 Sep 2014
- First Look
First Look: September 30
Experiment By: Cole, Shawn, Xavier Giné, and James Vickery Abstract—Weather is a key source of income risk, particularly in emerging market economies. This paper uses a randomized controlled trial involving a sample of Indian farmers to... View Details
Keywords: Sean Silverthorne