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- All HBS Web
(955)
- News (213)
- Research (601)
- Events (2)
- Multimedia (1)
- Faculty Publications (172)
- Web
Harvard Business School
engaged in the broadcasting and cable television industries. From 1970-1975, Ryan was a management consultant for McKinsey & Company. Ryan is currently on the board of directors of General Mills and Stanley Black & Decker. He is also a... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this. I've got to View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors. Yet, for these startups to have... View Details
- Web
2024 Reunion Presentations - Alumni
a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
Pandemic Worries: Uncertainty, Employees, and Kids Cut Payroll Costs with Transparency, Fairness, and Compassion Good Leadership Is an Act of Kindness Keep Your Weary Workers Engaged and Motivated The COVID Two-Step for Leaders: Protect... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
time with a diverse group of people with different backgrounds and experiences. By engaging with others, innovators increase the probability that they are going to gain useful insights. Finally, innovators are constantly experimenting.... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
learning new tricks, I believe that new media is reshaping the way that human beings communicate, so I'm eager to spend more time engaging with people online. Lastly, I look forward to spending even more time with my family. Penny and I... View Details
Keywords: by Martha Lagace
- 04 May 2021
- Blog Post
Asian American Pacific Islander Heritage Month at HBS
from our respective ethnic languages. We all saw each other as one community, absorbing each other’s cultures and customs while throwing jokes at one another. When I first came to the U.S. more than a decade ago for college, it was... View Details
- 13 Apr 2021
- Book
How Inclusive Managers Create Glass-Shattering Organizations
grounded in employee’s different experiences, you can deepen engagement and are also likely to gain insights that contribute to better work culture and performance. If you are leading a diverse team, you might be inclined to minimize... View Details
Keywords: by Kristen Senz
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Business School Doctoral Programs Dean's Award. Boris Groysberg : The Five Bestselling MIT Sloan Management Review Articles of 2019 include “The Magic That Makes Customer Experiences Stick” (Fall 2019). Boris Groysberg : Named a Top 100... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market... View Details
Keywords: by Martha Lagace
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
data—in some cases in exchange for free services or lower prices—as well as firms that pledge to keep a lid on people's information, but often charge consumers higher prices. Firms competing with privacy tend to benefit from engaging in... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
immediate benefits that made it easy to justify future investments into using social channels to power the company's strategy. It also stands in marked contrast to the firms pursuing the first approach, which sought to engage with View Details
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of leadership. But ultimately the primary culprit is us. That's my sense of the comments concerning... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
customers if they think it will result in more business down the line. You can see this in lots of different settings." Though Campbell, Martinez-Jerez, and Epstein found that tightly monitoring employees significantly reduces the amount... View Details