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    • News  (84)
    • Research  (479)
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  • Faculty Publications  (269)

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  • All HBS Web  (626)
    • News  (84)
    • Research  (479)
    • Events  (1)
  • Faculty Publications  (269)
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  • 20 May 2014
  • First Look

First Look: May 20

animal testing was a sensitive issue as it contradicted the brand's strong environmentally friendly and ethical positioning. The matter had already arisen during the Pola acquisition as Pola, like all Japanese cosmetics companies,... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2012
  • First Look

First Look: September 25

that while INRIX's industry-leading technology platform and customized services had set the firm apart, large location-based services companies could more easily enter the sector, posing a significant threat. In recent years, due to the... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

that acquisitions can build competitive advantage partially through retention of valuable human capital of the target firm. However, making commitments to retain and motivate successful top managers is a challenge when contracts are not... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

limited explanatory power. Overall levels of local customers and suppliers are only modestly important, but new entrants seem particularly drawn to areas with many smaller suppliers, as suggested by Chinitz (1961). Abundant workers in... View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

magnified in the online channel. Customer analysis suggests that opening retail stores paves the way for higher rates of customer acquisition and higher rates of repeat... View Details
Keywords: Martha Lagace
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

Cost cutting can severely impair your ability to be competitive or could cause you to lose customers. This creates an opening for entrepreneurs who think holistically. They consider mutually reinforcing changes in the entire business model that encompasses many... View Details
Keywords: by Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs (e.g., documentaries) are rented before want DVDs (e.g., action... View Details
Keywords: Martha Lagace
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

but it’s reasonable to assume that many companies and individuals will continue with full or hybrid remote work arrangements for months to come. Who’s moving and how? Lift outs help companies add talent without the logistical and psychological stressors of View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 07 Jun 2016
  • First Look

June 7, 2016

Automated Text Analysis By: Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni Abstract—Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

incentives influence students' acquisition of S&E human capital during college. The 2008–2009 financial crisis, which substantially reduced the availability of jobs in finance and led to a worsening labor market in general, prompted... View Details
Keywords: Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

914-014 Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2014
  • First Look

First Look: March 4

market for psychologists, in which stable matchings exist for all years of the data, despite the presence of couples. August 2013 Harvard Business Review Choosing the Right Customer By: Simons, Robert Abstract—Companies that win in... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

around the world who want to study its practices. The Clinic's journey also holds lessons for organizations outside health care that must suddenly compete by creating a superior customer experience. The authors, one of whom was critical... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

to 67.5% of standard. Customers who observed employees engaged in labor perceived greater effort, appreciated that effort, and valued the service more. Employees who observed customers felt more appreciated... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

  PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2009
  • First Look

First Look: June 16

Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key... View Details
Keywords: Martha Lagace
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided platform" strategy, a firm starts as a vendor selling products or services to View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The engineering-focused subsidiary aiming to facilitate cross-border interactions embedded language acquisition experts to transition all... View Details
Keywords: Dina Gerdeman
  • 15 Sep 2009
  • First Look

First Look: September 15

companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success... View Details
Keywords: Martha Lagace
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