Publications

January 2025 (Revised April 2025)
Case

Doing Business in Cairo: Navigating a Path to Economic Resilience

By: A. Zelleke and Ahmed Dahawy

Egypt has long been a pivotal force in the Middle East and North Africa. Located at a crossroads of global trade routes, the country was a strategic partner for numerous regional and global powers. However, a substantial currency devaluation in 2016 brought many... View Details

Keywords: Business; Developing Countries and Economies; Economic Slowdown and Stagnation; Inflation and Deflation; Macroeconomics; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; International Relations; Emerging Markets; Risk and Uncertainty; Culture; Economy; Country; Currency; Investment; Governing Rules, Regulations, and Reforms; Egypt

21 Oct 2008
First Look

First Look: October 21, 2008

relationships, communication, time, autonomy, face, etc.) and different negotiation styles created challenges along with the business and strategic issues. The (A) case sets up the negotiations, highlights... View Details

Keywords: Martha Lagace

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

Read Now

June 2013
Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe

This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

07 Aug 2007
First Look

First Look: August 7, 2007

http://papers.nber.org/papers/W13281 Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry Authors:Ramana Nanda and Tarun Khanna Abstract This study explores the importance of... View Details

Keywords: Martha Lagace

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

States. Q: What aspects of the foreign multinational experience in the United States would you like to see studied more closely in the future? A: Case studies of single firms over long periods of time can provide a powerful means to explore central View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

Britain has shamefully taken almost none, but the Poles, Hungarians, Romanians, and others who settled in Britain under rules of the European Union that allow the free movement of labor inside the EU. Hundreds of thousands of Britons live... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

April 2010 (Revised March 2011)
Supplement

Google in China (B)

By: John A. Quelch

In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

05 Sep 2006
First Look

First Look: September 5, 2006

(August 2006): 595-623 Abstract There is a widespread belief that increases in the cross-border integration of markets are associated with increases in global concentration along various dimensions. This article reviews the available... View Details

Keywords: Sean Silverthorne

23 May 2000
Research & Ideas

The Emerging Art of Negotiation

alter negotiators' interpretations of ethical standards. Researchers are also discovering that people tend to see themselves as more ethical than the next person, and often justify ethically questionable behavior as self-defense.... View Details

Keywords: by Martha Lagace

23 Sep 2008
First Look

First Look: September 23, 2008

not competent. Finally, the chapter addresses unresolved issues and future research directions. Stereotype Content Model across Cultures: Universal Similarities and Some... View Details

Keywords: Martha Lagace

25 Oct 2012
Research & Ideas

Developing the Global Leader

What skills do today's executives need to develop to become effective global leaders of tomorrow? And how do corporations teach these skills to their own leaders? "The shift from a country-centric corporation to one that is more... View Details

Keywords: by Julia Hanna

June 2024
Case

Building Innovation at VINCI

By: Dennis Campbell, Aluna Wang and Carlota Moniz

This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details

11 Dec 2007
First Look

First Look: December 11, 2007

deep historical origins of 'born global' companies; the importance of networks and diaspora in new international market development; the key role of public policy in shaping cross-border entrepreneurial... View Details

Keywords: Martha Lagace

March 1999 (Revised November 2001)
Case

Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom