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Show Results For
- All HBS Web
(4,497)
- People (11)
- News (1,081)
- Research (2,504)
- Events (13)
- Multimedia (35)
- Faculty Publications (988)
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- June 2016
- Case
Publicis Groupe 2016: Maurice and the Millennials
By: Rosabeth Moss Kanter and Jonathan Cohen
Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details
Keywords: Managing Change; Transformations; Digital; Millennials; Change; Innovation; Acquisitions; Merger; Culture; Advertising Agency; Reorganization; Organizational Change and Adaptation; Information Technology; Change Management; Restructuring; Management Succession; Marketing; Mergers and Acquisitions; Transformation; Innovation and Invention; Digital Marketing; Advertising Industry
Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
- 2024
- Report
The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria
By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii
This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to... View Details
Pillay, Saveshen, Zaakirah Ismail, Anywhere Sikochi, and Charles Odii. "The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria." Report, March 2024.
- 14 Aug 2014
- Working Paper Summaries
The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game
- June 2014 (Revised November 2015)
- Case
Via Verde
By: Arthur I Segel, Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff and Shawn Tuli
Developers Jonathan Rose and Adam Weinstein were trying to determine which of three proposals to submit to the city of New York in response to a RFP to create an affordable housing project in the South Bronx. The site, referred to as Via Verde, was a 1.5-acre... View Details
Keywords: Jonathan Rose Companies; Affordable Housing; Property; Real Estate Industry; United States
Segel, Arthur I., Nicolas P. Retsinas, Philip Berkman, Sean Liu, Jared Katseff, and Shawn Tuli. "Via Verde." Harvard Business School Case 214-105, June 2014. (Revised November 2015.)
- 07 Jan 2008
- Research & Ideas
Pursuing a Deadly Opportunity
markets we want to create, given options of illegal file-sharing and copyright infringement," says Anteby. "Any arena where there are concerns that entrepreneurship would place us in a situation where we're not entirely... View Details
- November 2000
- Case
Clust.com: Dream More and Pay Less
Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details
Wathieu, Luc R. "Clust.com: Dream More and Pay Less." Harvard Business School Case 501-047, November 2000.
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid... View Details
- April 2006
- Module Note
Cross-Border Financial Opportunities
By: Mihir A. Desai and Kathleen Luchs
Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details
Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation
Desai, Mihir A., and Kathleen Luchs. "Cross-Border Financial Opportunities." Harvard Business School Module Note 206-126, April 2006.
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
- June 2019
- Case
The National Museum of African American History and Culture and Lonnie Bunch
By: Steven Rogers and Derrick Jackson
Lonnie Bunch creates the National Museum of African American History and Culture (NMAAHC) with only half the federal support given to the first 17 Smithsonian historical or zoological institutions. Bunch, to borrow from the African American experience of creating “a... View Details
Keywords: Museums; Fundraising; Arts; Buildings and Facilities; Ethnicity; Philanthropy and Charitable Giving; Strategy; Marketing; Success; Leadership; Entrepreneurship
Rogers, Steven, and Derrick Jackson. "The National Museum of African American History and Culture and Lonnie Bunch." Harvard Business School Case 319-104, June 2019.
- September 2013 (Revised January 2015)
- Case
Wal-Mart Lobbying in India?
By: Karthik Ramanna and Vidhya Muthuram
In 2012, as part of a routine disclosure under U.S. law, Wal-Mart revealed it had spent $25 million since 2008 on lobbying to "enhance market access for investment in India." This disclosure, which came weeks after the Indian government made a controversial decision to... View Details
Keywords: Lobbying; India; Multinational Corporations; Business and Government Relations; Crime and Corruption; Retail Industry; India
Ramanna, Karthik, and Vidhya Muthuram. "Wal-Mart Lobbying in India?" Harvard Business School Case 114-023, September 2013. (Revised January 2015.)
- Teaching Interest
Strategy and Technology
Overview
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details
- September 2012
- Teaching Note
Vodafone Japan (A), (B) and (C) (TN)
By: Juan Alcacer
The series of three cases is used in Harvard Business School's (HBS) elective course "Competing Globally" as the second case in the first module (Why?: Strategies to create value globally) (See "Competing Globally: Course Note for Instructors", HBS 713-422). The module... View Details
Keywords: Telecommunications; Technological Innovation; Technology Strategy; Operations Strategy; Information Technology; Operations; Mobile and Wireless Technology; Strategy; Telecommunications Industry; Japan
Alcacer, Juan. "Vodafone Japan (A), (B) and (C) (TN)." Harvard Business School Teaching Note 713-444, September 2012.
- 2011
- Book
Capitalism: Its Origins and Evolution as a System of Governance
By: Bruce R. Scott
Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and demand within an existing system thanks to the invisible... View Details
Keywords: Economic Systems; Price; Governance; Government and Politics; Books; Markets; Relationships; System
Scott, Bruce R. Capitalism: Its Origins and Evolution as a System of Governance. Springer, 2011.
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
by the company, Wosinska said. As to the question of whether direct-to-consumer advertising (DTCA) ultimately works to sell prescription drugs, Wosinska said studies indicate it creates market growth for all... View Details
- Fourth Quarter 2007
- Article
Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk
By: Dale . F. Gray, Robert C. Merton and Zvi Bodie
This paper proposes a new approach to measure, analyze, and manage sovereign risk based on the theory and practice of modern contingent claims analysis (CCA). The paper provides a new framework for adapting the CCA model to the sovereign balance sheet in a way that can... View Details
Keywords: Credit; Investment; Sovereign Finance; Risk Management; Emerging Markets; Market Transactions; Mathematical Methods; Valuation
Gray, Dale . F., Robert C. Merton, and Zvi Bodie. "Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk." Special Issue on Credit Analysis. Journal of Investment Management 5, no. 4 (Fourth Quarter 2007): 5–28.
- September 2024 (Revised January 2025)
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
- 30 Nov 2011
- Research & Ideas
Only Capitalists Can Save Capitalism
energy and ideas our students bring to these challenges, and that we as a faculty help them develop the skills and capabilities needed to practice this kind of leadership." So even as the market system has View Details
Keywords: by Maggie Starvish
- March 2014
- Case
Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?
By: Mukti Khaire and Hannah Catzen
The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In order to revive the dormant Manhattan nightclub "The Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the... View Details
Khaire, Mukti, and Hannah Catzen. "Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?" Harvard Business School Case 814-079, March 2014.
- March 2006
- Case
Wells Fargo Convertible Bonds
By: Malcolm P. Baker and Elizabeth Kind
Howard Atkins, the chief financial officer of Wells Fargo, is considering issuing $3 billion in convertible debt. With an investment-grade credit rating, Wells Fargo is not the typical issuer of convertible securities, but the market conditions in 2003 are unusual.... View Details
Keywords: Capital Structure; Financial Institutions; Banks and Banking; Debt Securities; Financial Management; Financial Strategy; Strategy; Banking Industry
Baker, Malcolm P., and Elizabeth Kind. "Wells Fargo Convertible Bonds." Harvard Business School Case 206-022, March 2006.