Corporate Health - Publications - Faculty & Research

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

R&D-intensive firms react to negative shocks to their existing products? We explore this question using detailed project-level data from drug development firms. Using FDA Public Health Advisories as an exogenous and idiosyncratic... View Details

Keywords: Dina Gerdeman

30 Aug 2011
First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details

Keywords: Sean Silverthorne

13 Apr 2010
First Look

First Look: April 13

experiences of several companies, the authors illustrate the dangers of conforming to market pressures for unrealistic growth targets. They argue that an overvalued stock, by encouraging overpriced acquisitions and other risky, value-destroying bets, can be as damaging... View Details

Keywords: Martha Lagace

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

Companies face a growing yet largely undetected threat to their worker productivity, employee retention and, ultimately, competitive advantage: the needs of employees who are caregivers. The aging population, an increasingly female workforce, and the tightest job... View Details

Keywords: by Danielle Kost; Health

09 Aug 2016
First Look

August 9, 2016

RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry. The associated (B) case is 614-073. Purchase this case:... View Details

Keywords: Sean Silverthorne

2021
Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details

Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership

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26 Jun 2012
First Look

First Look: June 26

by a public health organization are randomly allocated to four groups. Agents in the control group receive a standard volunteer contract often offered for this type of task, whereas agents in the three treatment groups receive small... View Details

Keywords: Sean Silverthorne

29 May 2018
First Look

New Research and Ideas, May 29, 2018

312-032 Note on Bundled Payment in Health Care The note explains how bundled health care payment differs from fee-for-service payment, provides examples of the difference between the two, describes early... View Details

Keywords: Dina Gerdeman

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

keynotes about her research at corporate events, routinely attends practitioner-only conferences, and talks about her research when teaching business leaders in the Executive Education program at HBS. In “Enhancing the Practical Relevance... View Details

Keywords: by Carmen Nobel; Education

21 Jan 2013
Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

can't afford to motivate their staff with monetary bonuses. Moreover, a growing body of research indicates that corporate workers are very motivated by nonmonetary incentives, such as positive recognition from their peers. (See, for... View Details

Keywords: by Carmen Nobel

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

results—the next quarterly report and the rewards that come from short-term success—while ignoring their responsibilities to sustaining and building the company's long-term fiscal health. Ironically, it was the Wall Street leaders who put so much pressure on View Details

Keywords: by Martha Lagace

February 2021 (Revised April 2024)
Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang

In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details

Citation

Educators

10 Apr 2012
First Look

First Look: April 10

business. It is argued that the country of origin of a technological innovation is less economically important than the ability of a society to capitalize on that innovation and convert it into profitable business opportunities. View Details

Keywords: Carmen Nobel

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

challenge. For example, LVHM, a French multinational corporation and conglomerate specializing in luxury goods, announced it will cease the production of perfumes in some of its factories in order to make hand sanitizer, and Nike stated... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

2004
Chapter

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Globalization; Risk and Uncertainty; Health Industry; Health Industry

Citation

September 2006 (Revised April 2007)
Case

Medtronic Vision 2010

By: Lynda M. Applegate

Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details

Keywords: Business Plan; Transition; Decision Choices and Conditions; Corporate Entrepreneurship; Financial Management; Financing and Loans; Health Care and Treatment; Innovation and Invention; Strategic Planning; Health Industry

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April 2004 (Revised May 2007)
Case

Conor Medsystems

By: Donald N. Sull, Robert F. Higgins, Linda A. Cyr and Bijan Salehizadeh

Conor Medsystems had developed a drug-eluting stent that could capture significant share of the $5 billion global market. Chief executive officer, Frank Litvack, is considering alternative sources of financing to test the device. View Details

Keywords: Entrepreneurship; Health Testing and Trials; Corporate Finance; Medical Devices and Supplies Industry

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