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Show Results For
- All HBS Web
(2,396)
- People (4)
- News (316)
- Research (1,703)
- Events (27)
- Multimedia (13)
- Faculty Publications (1,120)
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
Frank Nagle
Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details
- October 2021 (Revised September 2022)
- Case
SmartOne: Building an AI Data Business
By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais
The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details
Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States
Lakhani, Karim R., Pippa Armerding, Gamze Yucaoglu, and Fares Khrais. "SmartOne: Building an AI Data Business." Harvard Business School Case 622-059, October 2021. (Revised September 2022.)
- 26 Sep 2014
- News
Has Capitalism Reached A Turning Point?
- Research Summary
Leadership and Leadership Development: An Ontological Approach
This summarizes my research program over the last twelve years (with my co-investigators Werner Erhard, Steve Zaffron, and more recently Kari Granger) in which the objective has been to rigorously distinguish leader and leadership and to create a technology for... View Details
- 27 Sep 2019
- Blog Post
Learning the Language of Product at Duolingo
about (again, see above). As part of my recruiting, I was able to meet on campus with Conor Walsh, Duolingo PM and MBA 2018. Conor gave me context on what it was like to work at Duolingo as well as on the role of a PM on a day-to-day... View Details
Keywords: Technology
- May 2011
- Article
The Wise Leader
By: Ikujiro Nonaka and Hirotaka Takeuchi
In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their corporations rapidly enough to cope with new technologies, demographic shifts, and consumption trends. They can't develop truly global... View Details
Keywords: Communication Intention and Meaning; Interpersonal Communication; Experience and Expertise; Values and Beliefs; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Leadership Development; Corporate Social Responsibility and Impact; Personal Characteristics; Power and Influence
Nonaka, Ikujiro, and Hirotaka Takeuchi. "The Wise Leader." Harvard Business Review 89, no. 5 (May 2011).
- 2025
- Book
Negotiation: The Game Has Changed
By: Max Bazerman
The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where,... View Details
Bazerman, Max. Negotiation: The Game Has Changed. Princeton University Press, 2025.
- April 2024
- Article
Detecting Routines: Applications to Ridesharing CRM
By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman
Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details
Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation
Dew, Ryan, Eva Ascarza, Oded Netzer, and Nachum Sicherman. "Detecting Routines: Applications to Ridesharing CRM." Journal of Marketing Research (JMR) 61, no. 2 (April 2024): 368–392.
- February 2023
- Module Note
Illiberalism and Interdependence
By: Meg Rithmire
This module note explains the themes of Illiberalism and Interdependence, the cases and readings used to teach these themes, and how the themes fit into the MITI course. After decades of international political economy scholarship focusing on the impact of rules, there... View Details
Keywords: International Relations; Globalized Economies and Regions; Business and Government Relations; National Security; Economic Systems
Rithmire, Meg. "Illiberalism and Interdependence." Harvard Business School Module Note 723-032, February 2023.
- 2016
- Chapter
Wrong Paths to Right: Defining Morality With or Without a Clear Red Line
By: Ryann Elizabeth Manning and Michel Anteby
The extensive literature on organizational wrongdoing tends to assume that a clear red line divides the moral terrain. However, many organizations function not as moral orders, but as moral pursuits in which there is intentionally no explicit definition of right and... View Details
Keywords: Organizational Behavior; Organizational Theory; Sociology Of Ethics And Morality; Morality; Organizational Culture; Culture; Ethics; Africa; North and Central America
Manning, Ryann Elizabeth, and Michel Anteby. "Wrong Paths to Right: Defining Morality With or Without a Clear Red Line." In Organizational Wrongdoing: Key Perspectives and New Directions, edited by Donald Palmer, Kristen Smith-Crowe, and Royston Greenwood, 47–71. Cambridge Companions to Management. Cambridge, UK: Cambridge University Press, 2016.
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
property than exaggeration." And as digital interactivity increases the contexts in which people use new media, it becomes less and less productive to think of people as consumers alone. "If a company limits its engagement to the part of... View Details
- 2009
- Report
State of the Region Report 2009: Boosting the Top of Europe
By: Christian H.M. Ketels
The 2009 State of the Region Report, the sixth in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region, provides a perspective on the radical change in the economic climate of the Region over the last year. The Report puts... View Details
- 17 Jun 2010
- Working Paper Summaries
When Do Analysts Add Value? Evidence from Corporate Spinoffs
- September–October 2019
- Article
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
- September 2016
- Article
When 3+1>4: Gift Structure and Reciprocity in the Field
By: Duncan S. Gilchrist, Michael Luca and Deepak Malhotra
Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher wages, per se, does not have a discernible effect on productivity (in a context with no future employment opportunities).... View Details
Gilchrist, Duncan S., Michael Luca, and Deepak Malhotra. "When 3+1>4: Gift Structure and Reciprocity in the Field." Management Science 62, no. 9 (September 2016): 2639–2650.
- September 2000 (Revised March 2001)
- Case
Old Mutual
By: Tarun Khanna, Krishna G. Palepu and Kirsty O'Neil-Massaro
Designed to explore the demutualization and listing overseas of one of Africa's largest financial institutions, Old Mutual, and the effects that these actions have on South Africa's domestic capital markets. Explores the particular difficulties that arise as a result... View Details
Keywords: Financial Institutions; Growth and Development Strategy; Organizational Structure; Global Strategy; Corporate Strategy; Capital Markets; Corporate Social Responsibility and Impact; Business Education; Financial Strategy; Business or Company Management; Financial Services Industry; Banking Industry; South Africa
Khanna, Tarun, Krishna G. Palepu, and Kirsty O'Neil-Massaro. "Old Mutual." Harvard Business School Case 701-026, September 2000. (Revised March 2001.)
David Ager
David Ager is a Senior Lecturer in Executive Education. He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders. The companies hail from diverse sectors including... View Details
- 2023
- Working Paper
In-Context Unlearning: Language Models as Few Shot Unlearners
By: Martin Pawelczyk, Seth Neel and Himabindu Lakkaraju
Machine unlearning, the study of efficiently removing the impact of specific training points on the
trained model, has garnered increased attention of late, driven by the need to comply with privacy
regulations like the Right to be Forgotten. Although unlearning is... View Details
Pawelczyk, Martin, Seth Neel, and Himabindu Lakkaraju. "In-Context Unlearning: Language Models as Few Shot Unlearners." Working Paper, October 2023.
- 2017
- Working Paper
Emerging Markets and the Future of Business History
By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details
Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.