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  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power... View Details
Keywords: Martha Lagace
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2014
  • First Look

First Look: December 9

organizations. Publisher's link: http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.5465/amj.2013.0903 December 2014 Journal of Applied Psychology Preparatory Power Posing Affects Nonverbal Presence and Job Interview Outcomes By: Cuddy, Amy,... View Details
Keywords: Sean Silverthorne
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

problem when they first emerged but was ultimately overcome by changes in the innovation ecosystem. However, incumbents in the oil and power sector are different in two respects. First, they are producing a commodity and hence face little... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

impact investment funds to achieve significant financial returns to scale. This case allows for a competitive analysis of DBL's investment strategy as it seeks to deploy $400m, as well as the opportunity to evaluate a specific investment in a solar View Details
Keywords: Sean Silverthorne
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
Keywords: by Carmen Nobel; Advertising
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

tilted towards old age than annuities. Several advantages of this are discussed, including some that may explain why tontines have proven popular with consumers in the past. Download the paper: http://www.hbs.edu/research/pdf/09-121.pdf  ... View Details
Keywords: Martha Lagace
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

Their theories provide a more powerful set of tools for examining the history of entrepreneurship than any that were available to the pioneering business historians in the 1940s and 1950s. Historians are now seizing the opportunity to... View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 16 Jun 2009
  • First Look

First Look: June 16

case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have... View Details
Keywords: Martha Lagace
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

it through to make a positive change. Purchase the Book: http://www.library.hbs.edu/forms/purchaseform/ The Power of Alumni Networks Authors:Lauren Cohen and Christopher J. Malloy Publication:Harvard Business Review 88, no. 10 (October... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2010
  • First Look

First Look: March 16

and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of fast-moving View Details
Keywords: Martha Lagace
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

foster a culture that aligns all employees around the shared goals of customer solutions. 3) Clout: redistribute power to "bridge builders" and customer champions. 4) Capability: develop employees' skills at tackling changing... View Details
Keywords: Martha Lagace
  • 08 Sep 2015
  • First Look

September 8, 2015

impact their decisions to climb the corporate ladder (or not). In Studies 1 and 2, when asked to list their core goals in life, women listed more life goals overall than men, and a smaller proportion of their goals related to achieving View Details
Keywords: Carmen Nobel
  • 20 Sep 2011
  • First Look

First Look: September 20

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1344068 The Pursuit of Power Corrupts: Investing in Outside Options Motivates Opportunism in Relationships Authors:D. Malhotra and F. Gino Publication:Social Psychological Perspectives on... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

on what you need to achieve as a company, you're toast." Daniel Gulati and Vivian Weng (both MBA '11) were semifinalists in the 2010 contest with FashionStake, a "community-curated marketplace for independent fashion" that circumvents the traditional department store... View Details
Keywords: by Julia Hanna; Education
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

and TripAdvisor contain hundreds of millions of consumer reviews; online marketplaces also rely on reputation systems to facilitate trust between strangers. Economists help companies design reputation systems, “focusing on understanding... View Details
Keywords: by Roberta Holland; Technology; Education
  • 17 Sep 2024
  • HBS Case

The Climate Targets Leaders Need to Know as Regulations Loom

electricity from power plant, and steam or hot water from district energy systems. Scope 3: Indirect emissions from a company’s supply and value chains. This includes the emissions associated with producing the materials a company... View Details
Keywords: by Rachel Layne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
  • 12 Apr 2016
  • First Look

April 12, 2016

sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops.... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

acquisition costs. These results suggest that eBay's foray into leveraging the social Internet for profit reveals a replicable strategy that benefits both the company and the consumer and can be succinctly summarized as: eBay increases... View Details

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