Consumer Politics - Publications - Faculty & Research

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details

Keywords: by Paul Guttry; Health; Education

November 2014
Teaching Note

Marketing Marijuana in Colorado

By: John A. Quelch

The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details

Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America

Citation

Purchase

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant Facebook was facing allegations that... View Details

Keywords: Dina Gerdeman

2009
Case

Blaine Kitchenware, Inc.: Capital Structure: Brief Case No. 4040.

By: Timothy A. Luehrman and Joel L. Heilprin

A diversified mid-sized manufacturer of kitchen tools contemplates a stock repurchase in response to an unsolicited takeover. The company must analyze its debt capacity and optimal capital structure,while considering associated changes in firm value and stock price.... View Details

Keywords: Capital Structure; Financial Strategy; Interest Rates; Taxation; Stocks; Consumer Products Industry

Citation

13 May 2008
First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details

Keywords: Martha Lagace

01 Jun 2021
What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

several when he said, “This isn’t something I’m comfortable with. I do not believe the workplace should be a forum for political discussion as it creates immediate division.” Quoting from a statement by the founders of Basecamp, he added,... View Details

Keywords: by James Heskett

05 Aug 2002
Research & Ideas

Five questions for Regina E. Herzlinger

the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details

Keywords: by Martha Lagace

01 Dec 2007
News

Lighten Up

teaching tools. She also served as the COO of Up with People, a nonprofit international youth leadership program. Kim and Coup also have worked on national political campaigns. After reading Jardine’s book, Coup was inspired, even... View Details

Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

underestimated a relentless backlash that unwound the deal. While politics and steel are not alien to each other, there is nothing in Tata-Corus like the level of political concern in the CNOOC-Unocal... View Details

Keywords: by Tarun Khanna

Web

Buy Now, Pay Later: Pre-Industrial Credit in Practice

Economy: The Rise of Credit Reporting Credit in a Consumer Society Research Links Credits “To term an American farmer dilatory in regard to the payment of his bills is arrant flattery. 6 — Bookkeeper for the J. I. Case Threshing Machine... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

Publication: Journal of Public Policy and Marketing 27, no. 2 (fall 2008): 202-206 Abstract The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on View Details

Keywords: Martha Lagace

Web

Jewish American Heritage Month | Baker Library

organizations who list Jewish People as a population they serve. Browse the Encyclopedia of Associations to locate Jewish American-affiliated organizations, such as professional societies and trade associations. Use Statista's Consumer... View Details

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

the current review integrates multiple streams of research relevant to brokerage and brokering—including those on structural holes, organizational innovation, boundary spanning, social and political skill, workplace gossip, third-party... View Details

Keywords: Dina Gerdeman

30 Jan 2018
First Look

January 30, 2018

U.S. population, robustness of these results across demographic traits and political views suggests that a large share of the American public holds views inconsistent with standard welfarist objectives. Publisher's link:... View Details

Keywords: Sean Silverthorne

Web

Brand Name Management - The Art of American Advertising

effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general information about a product, but also persuaded View Details

20 Dec 2004
Research & Ideas

The U.S. Patent Game: How to Change It

lucrative assignments—is likely to have a subtle effect on many practitioners' reactions to proposals for radical change. Moreover, the negative effects of bad patent policy are very diffuse, and very difficult to see and understand. View Details

Keywords: by Ann Cullen

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

this is temporary, but imagine taking 22% of the global supply of a vital commodity offline. Toshiba is a Japanese company that makes 35% of the flash memory in the world, consumed by devices like Apple's iPad and smartphones. It has not... View Details

Keywords: Re: Multiple Faculty

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details

Keywords: by Carmen Nobel

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

Administration in the Strategy unit at Harvard Business School. “No one had relationships with the parliamentarians—he built his business in part around this opportunity.” “No one had relationships with the parliamentarians—he built his business in part around this... View Details

Keywords: by Sean Silverthorne

Publications