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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (511)
- Research (1,172)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
When a new year rolls around, many of us ponder resolutions to improve our work habits. Maybe we wish to behave a little better with colleagues, become more organized, or actually take breaks during the day. But can we really change our own ingrained behavior? The... View Details
Keywords: by Sean Silverthorne
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
facilitated by mechanisms of value recombining, temporal distancing, identity marking, and conceptual bridging and a second phase marked by a redefinition of market boundaries and facilitated by mechanisms of competitive set reclaiming and enthusiast View Details
Keywords: Dina Gerdeman
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details
- October 2021
- Case
Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)
By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable View Details
Keywords: by John Quelch
- February 1987 (Revised August 1988)
- Case
Gillette Personal Care Division: Marketing Planning and Control
Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details
Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
- July 2022
- Supplement
General Mills: Responding to the Killing of George Floyd (B)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Minneapolis; Minnesota; United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (B)." Harvard Business School Supplement 323-020, July 2022.
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
merchants with these same marketing programs. Q: How should consumers protect themselves from potential fraud? A: It's highly desirable to keep your computer free of the sorts of bad software that I've described. There is a View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
analysis reveals that, contrary to intuition, prices low enough to "kill" p2p are not optimal in large markets. The industry is better off setting higher prices and attracting those consumers ready to pay due to congestion.... View Details
- 26 Jun 2019
- Research & Ideas
Why the US-China Tariff Standoff Hurts American Companies More
significantly cut their prices, while Chinese exporters have not reduced the prices of the goods they sell to US importers. "This nearly complete pass-through of tariffs to the total price paid by importers suggests the tariff... View Details
- 02–03 Dec 2022
- HBS Alumni Events
D^3 Catalyst: No Code Machine Learning and Artificial Intelligence
Do you want to delve into Machine Learning and Artificial Intelligence, but you feel overwhelmed and intimidated? Do you want to leverage the power of Machine Learning and Artificial Intelligence without writing any code? Do you want to leverage Machine Learning and... View Details
- Research Summary
Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia
Andreea's dissertation research examines social networks in the setting of collective production, defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
may not involve government. Value-net games have to do with cooperation and competition among businesses. 7 Public interest games pit coalitions of businesses, and even entire industries, against nonbusiness organizations like unions, View Details
- 02 Nov 2006
- Working Paper Summaries
Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning
Keywords: by Rogelio Oliva & Noel H. Watson
- September 2016 (Revised February 2017)
- Case
Angie's List: Ratings Pioneer Turns 20
By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
consumers and workers, and the political realities of modern governments. That appears to be a central message conveyed by responses to this month’s column. Ian Brinkley raised the issue of shifting needs of trading partners as a problem... View Details
Keywords: by James Heskett
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.