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  • All HBS Web  (1,921)
    • People  (7)
    • News  (511)
    • Research  (1,172)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (386)
← Page 22 of 1,921 Results →
  • 19 Dec 2018
  • Sharpening Your Skills

New Year, New Habits

When a new year rolls around, many of us ponder resolutions to improve our work habits. Maybe we wish to behave a little better with colleagues, become more organized, or actually take breaks during the day. But can we really change our own ingrained behavior? The... View Details
Keywords: by Sean Silverthorne

    Rajiv Lal

    Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

    • October 2021
    • Case

    Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)

    By: James K. Sebenius and Alex Green
    When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
    Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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    Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.
    • 02–03 Dec 2022
    • HBS Alumni Events

    D^3 Catalyst: No Code Machine Learning and Artificial Intelligence

    Do you want to delve into Machine Learning and Artificial Intelligence, but you feel overwhelmed and intimidated? Do you want to leverage the power of Machine Learning and Artificial Intelligence without writing any code? Do you want to leverage Machine Learning and... View Details
    • 03 Mar 2008
    • Research & Ideas

    Marketing Your Way Through a Recession

    need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable View Details
    Keywords: by John Quelch
    • 05 Jun 2018
    • First Look

    New Research and Ideas, June 5, 2018

    facilitated by mechanisms of value recombining, temporal distancing, identity marking, and conceptual bridging and a second phase marked by a redefinition of market boundaries and facilitated by mechanisms of competitive set reclaiming and enthusiast View Details
    Keywords: Dina Gerdeman
    • 16 Apr 2007
    • Research & Ideas

    Delivering the Digital Goods: iTunes vs. Peer-to-Peer

    analysis reveals that, contrary to intuition, prices low enough to "kill" p2p are not optimal in large markets. The industry is better off setting higher prices and attracting those consumers ready to pay due to congestion.... View Details
    Keywords: by Sean Silverthorne; Music
    • 26 Jun 2019
    • Research & Ideas

    Why the US-China Tariff Standoff Hurts American Companies More

    significantly cut their prices, while Chinese exporters have not reduced the prices of the goods they sell to US importers. "This nearly complete pass-through of tariffs to the total price paid by importers suggests the tariff... View Details
    Keywords: by Danielle Kost; Retail; Manufacturing; Steel
    • February 1987 (Revised August 1988)
    • Case

    Gillette Personal Care Division: Marketing Planning and Control

    Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details
    Keywords: Marketing; Management Systems; Consumer Products Industry; United States
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    Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
    • Research Summary

    Business and Low Income Sectors: The Creation of Economic and Social Value

    In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value... View Details
    • Research Summary

    Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia

    Andreea's dissertation research examines social networks in the setting of collective production,  defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details

    • 02 Nov 2006
    • Working Paper Summaries

    Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

    Keywords: by Rogelio Oliva & Noel H. Watson
    • September 2016 (Revised February 2017)
    • Case

    Angie's List: Ratings Pioneer Turns 20

    By: Robert J. Dolan and Ayelet Israeli
    In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
    Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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    Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
    • Research Summary

    Consumer's Relationships with Technologies

     

    Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

    • Research Summary

    Rooting Marketing Strategy in Human Universals

    Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
    • February 2022
    • Case

    Paul Polman

    By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
    Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
    Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
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    Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
    • 04 Mar 2002
    • Research & Ideas

    Don’t Lose Money With Customers

    at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and paperboard to the packaging... View Details
    Keywords: by Peter K. Jacobs
    • 01 Aug 2018
    • What Do You Think?

    Are Free Trade and Free Markets Quaint Ideas From the Past?

    consumers and workers, and the political realities of modern governments. That appears to be a central message conveyed by responses to this month’s column. Ian Brinkley raised the issue of shifting needs of trading partners as a problem... View Details
    Keywords: by James Heskett
    • 24 Mar 2008
    • Research & Ideas

    Reducing Risk with Online Advertising

    merchants with these same marketing programs. Q: How should consumers protect themselves from potential fraud? A: It's highly desirable to keep your computer free of the sorts of bad software that I've described. There is a View Details
    Keywords: by Martha Lagace; Video Game; Web Services
    • September 2020
    • Case

    Drinkworks: Home Bar by Keurig

    By: Sunil Gupta, Jonathan Levav and Julia Kelley
    In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
    Citation
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    Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
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