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- All HBS Web (451)
- Faculty Publications (166)
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
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Carmen Nobel
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at...
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- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
call, Masha knew he would be returning home. Ndidi and Mezuo Nwuneli Cofounders, AACE Food Processing & Distribution Ltd. In a country where 90 percent of processed food comes from imported ingredients, AACE sources its spices from local growers, reducing costs to...
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- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can...
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Martha Lagace
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not...
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Martha Lagace
- 01 Jun 2009
- News
Dispatches from the Global Classroom
individual volunteers for a two- or three-year term to keep the whole community functioning smoothly. We also learn that the Zapotec sense of time comes from the sun, not a watch. It’s a difficult adjustment to make from our overscheduled lives back in Boston, where...
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- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,...
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Keywords:
Business History;
Government And Business;
International Business;
Globalization;
History;
Government and Politics;
Entrepreneurship;
Ethics;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
but also decreased trust in electoral institutions after the election, a decrease that was stronger in areas that experienced election-related violence as well as with individuals on the losing side of the election. The mobilization backfired because the IEBC promised...
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Carmen Nobel
- 16 Nov 2010
- First Look
First Look: November 16, 2010
embeddedness. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311055-PDF-ENG Gazelle in 2010 Andrei Hagiu and James WeberHarvard Business School Case 711-446 Gazelle has pioneered a reCommerce intermediation model: it buys used View Details
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Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Moderna to be the leading electronic retailer in 20 countries in and around Central and Eastern Europe, evolving an unusual multi-channel strategy, organizational structure, and IT systems. Serious conflicts cause Cesko to question his...
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Martha Lagace
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
a concurrent change in electronic transaction standards allowed hospitals to document a larger number of diagnoses per claim, which had the effect of reducing risk-adjusted patient readmission rates. Prior studies of the HRRP relied upon...
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Dina Gerdeman
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
efficient and higher quality. After I left McKinsey, I went to GE, where those two ideas came together. I saw the way that GE was doing high stakes face-to-face negotiations for materials, things like metal components, plastic components, and View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:...
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Sean Silverthorne
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to gauge View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
where no amount of money can guarantee the existence of a fair allocation. Download the paper: http://www.hbs.edu/research/pdf/09-053.pdf Cases & Course MaterialsBetfair vs. UK Bookmakers Harvard Business School Case 709-417 Betting exchanges provide an View Details
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Martha Lagace
- 14 Feb 2017
- First Look
First Look at New Research: February 14
startup that has just successfully deployed software for its first customer, the Washington DC Metropolitan Police Department. On the other hand, pursuing the LAPD RFP could consume most of Mark43’s engineering resources for the coming...
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Sean Silverthorne
- Web
Print View - Course Catalog
that are applying AI to more specific problems (Dentistry, Movie/TV production, Route optimization etc.) We also look at the power of algorithms to shape consumer behavior (TikTok), the misuse of AI in social contexts such as in the...
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- 03 Mar 2017
- News
Big Blue’s Big Bet
Cleveland Clinic colleague Dr. Neil Mehta, assistant dean of education technology, likes to tell a story. “We had physicians review medical charts in our electronic medical records,” he says. These were veteran doctors, with decades of...
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Paul Kix; illustrations by Dan Page
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Mahek A. Shah, and Kevin A. Schulman Abstract—The federal government mandated adoption of certified electronic health record systems (EHR), at least in part, to reduce administrative costs for physicians. This study used time-driven...
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Keywords:
Sean Silverthorne