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- All HBS Web (451)
- Faculty Publications (165)
Show Results For
- All HBS Web (451)
- Faculty Publications (165)
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 17 Sep 2013
- First Look
First Look: September 17
Exchange Commission Electronic Data-Gathering, Analysis, and Retrieval (EDGAR) website, we show that firms appearing in chronologically adjacent searches by the same individual are fundamentally similar on multiple dimensions. In fact,... View Details
Keywords: Sean Silverthorne
- 23 Aug 2016
- First Look
August 23, 2016
authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
- Web
Loan Assistance Programs - Alumni
replace student contributions as calculated by MBA Financial Aid Services, or borrowing for living expenses above the financial aid budget Debt incurred for non-HBS work in a joint degree program Debt from other degree programs Consumer... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Mahek A. Shah, and Kevin A. Schulman Abstract—The federal government mandated adoption of certified electronic health record systems (EHR), at least in part, to reduce administrative costs for physicians. This study used time-driven... View Details
Keywords: Sean Silverthorne
- 01 Jun 2009
- News
Dispatches from the Global Classroom
individual volunteers for a two- or three-year term to keep the whole community functioning smoothly. We also learn that the Zapotec sense of time comes from the sun, not a watch. It’s a difficult adjustment to make from our overscheduled lives back in Boston, where... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details
Keywords: by Martha Lagace
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details
Keywords: Nancy O. Perry
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to gauge View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
a concurrent change in electronic transaction standards allowed hospitals to document a larger number of diagnoses per claim, which had the effect of reducing risk-adjusted patient readmission rates. Prior studies of the HRRP relied upon... View Details
Keywords: Dina Gerdeman
- 15 Oct 2008
- First Look
First Look: October 15, 2008
where no amount of money can guarantee the existence of a fair allocation. Download the paper: http://www.hbs.edu/research/pdf/09-053.pdf Cases & Course MaterialsBetfair vs. UK Bookmakers Harvard Business School Case 709-417 Betting exchanges provide an View Details
Keywords: Martha Lagace
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
case-method style of teaching explain much of the subsequent entrepreneurial success enjoyed by HBS alumni; certainly the real-world record of achievement compiled by HBS graduates would seem to bear that out. From the breakthrough inspiration for the first View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
startup that has just successfully deployed software for its first customer, the Washington DC Metropolitan Police Department. On the other hand, pursuing the LAPD RFP could consume most of Mark43’s engineering resources for the coming... View Details
Keywords: Sean Silverthorne
- Web
Faculty & Advisors | MBA
Wilcox has 20 years of start-up operating experience, having founded three companies and raised $150 million in private capital. Russ served as the CEO of E Ink, an electronic paper company, for a decade. The company reached a $200... View Details
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details
Keywords: Business History; Government And Business; International Business; Globalization; History; Government and Politics; Entrepreneurship; Ethics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
- Web
Print View - Course Catalog
companies like Videa Health, Metaphysic and Instadeep that are applying AI to more specific problems (Dentistry, Movie/TV production, Route optimization etc.) We also look at the power of algorithms to shape consumer behavior (TikTok),... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
efficient and higher quality. After I left McKinsey, I went to GE, where those two ideas came together. I saw the way that GE was doing high stakes face-to-face negotiations for materials, things like metal components, plastic components, and View Details
- 2011
- Article
Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation
By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details
Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Japan; Taiwan; Europe; Asia
Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.