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  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details
Keywords: by Carmen Nobel
  • 26 May 2015
  • First Look

First Look: May 26

that individuals who are given time to reflect on a task improve their performance at a greater rate than those who are given the same amount of time to practice with the same task. Our results also show that if individuals themselves are given the View Details
Keywords: Sean Silverthorne
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details
Keywords: by Staff; Auto
  • 23 Mar 2023
  • Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and... View Details
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • Web

Running Jobs - Research Computing Services

Compute Cluster Running Jobs 53ms The most important goal for using the HBSGrid is for running programs and scripts that might consume more resources than are available on your desktop or laptop. These sections will provide information to... View Details
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
  • 23 Jul 2013
  • First Look

First Look: July 23

suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by the... View Details
Keywords: Anna Secino
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

management should have” first sought to have the tariffs on motorcycles to the EU removed, but failing that: “restated HOG commitment to American manufacturing of its products adding that if (the) tariff stands HOG will have no choice but... View Details
Keywords: by James Heskett; Auto
  • 28 Oct 2014
  • First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search engines' own services and effects on users' choice of... View Details
Keywords: Carmen Nobel
  • 30 Aug 2011
  • First Look

First Look: August 30

nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

Associates (New York City), in a recent company publication. "Business units have used their budgets as a bargaining chip, bidding high to get a larger slice of the pie while keeping their cards close to their chest. "The CEO has had no View Details
Keywords: by Loren Gary
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 13 Mar 2012
  • First Look

First Look: March 13

organizations in Chile and around the world. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/612046-PDF-ENG Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/612047-PDF-ENG Location Choice for New Ventures: Cities... View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Related
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details
Keywords: by Carla Tishler
  • 20 Aug 2008
  • Op-Ed

The Time is Right for Creative Capitalism

solely defined by the transactional rhythms and white-hot speed of the marketplace. (My graduating MBA students talk of this concern frequently as they discuss job choices and sketch out their own career plans.) We can see this in the... View Details
Keywords: by Nancy Koehn
  • 16 Jan 2006
  • Research & Ideas

Adam Smith, Behavioral Economist?

be that they should weigh carefully the costs of breaking trust and of risking reputation. The formal study of behavioral economics exactly relates psychological factors to economic behavior, and even more recently has been exploring the market-level implications of... View Details
Keywords: by Ann Cullen
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

understand in order to surpass. In the course of the story, Barton first rejects Davies' management approach, then in a more mature fashion, finds ways to "get into the skin" of his opponent, incorporate the useful perspectives he has to offer, and find ways... View Details
Keywords: by Martha Lagace