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  • 16 Oct 2012
  • First Look

First Look: October 16

of the state-driven agenda for the foreseeable future. Publisher's Link: http://www.oup.com/us/catalog/general/subject/Economics/History/?view=usa&ci=9780199657964 Food Choices of Minority and Low-Income Employees: A Cafeteria... View Details
Keywords: Sean Silverthorne
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
  • Web

How HBS Financial Aid Can Help You Meet the Cost of Your MBA - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
  • 23 Mar 2023
  • Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and... View Details
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

Associates (New York City), in a recent company publication. "Business units have used their budgets as a bargaining chip, bidding high to get a larger slice of the pie while keeping their cards close to their chest. "The CEO has had no View Details
Keywords: by Loren Gary
  • Web

My HBS Student Loan Story: Les Williams (MBA 2005) - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

management should have” first sought to have the tariffs on motorcycles to the EU removed, but failing that: “restated HOG commitment to American manufacturing of its products adding that if (the) tariff stands HOG will have no choice but... View Details
Keywords: by James Heskett; Auto
  • 13 Mar 2012
  • First Look

First Look: March 13

organizations in Chile and around the world. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/612046-PDF-ENG Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/612047-PDF-ENG Location Choice for New Ventures: Cities... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • Web

2022 Reunion Presentations - Alumni

public is exposed to online influence their views on trade policy? And by how much? Slides Decision Leadership: Empowering Others to Make Better Choices Professor Max H. Bazerman + More Info – Less Info When we think of leaders, we often... View Details
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details
Keywords: by Carla Tishler
  • 28 Oct 2014
  • First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search engines' own services and effects on users' choice of... View Details
Keywords: Carmen Nobel
  • Web

Should Entrepreneurs Get an MBA? - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
  • 30 Aug 2011
  • First Look

First Look: August 30

nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2006
  • Research & Ideas

Adam Smith, Behavioral Economist?

be that they should weigh carefully the costs of breaking trust and of risking reputation. The formal study of behavioral economics exactly relates psychological factors to economic behavior, and even more recently has been exploring the market-level implications of... View Details
Keywords: by Ann Cullen
  • Web

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 20 Aug 2008
  • Op-Ed

The Time is Right for Creative Capitalism

solely defined by the transactional rhythms and white-hot speed of the marketplace. (My graduating MBA students talk of this concern frequently as they discuss job choices and sketch out their own career plans.) We can see this in the... View Details
Keywords: by Nancy Koehn
  • Web

Running Jobs - Research Computing Services

Compute Cluster Running Jobs 8ms The most important goal for using the HBSGrid is for running programs and scripts that might consume more resources than are available on your desktop or laptop. These sections will provide information to... View Details