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- Faculty Publications (136)
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- All HBS Web (1,069)
- Faculty Publications (136)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
small number of large major accounts, some mid-sized ones (the previous focus of the field sales force), and often a bunch of little ones. And, accounts are complex collections of diffuse buying teams involving different customer... View Details
Keywords: by Benson Shapiro
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
of the challenges and opportunities facing his company. “The last year has been filled with national and international crises in which the role of government and how that intersects with the business community has heightened and grown... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
communication and encouragement, they can find the courage to try, fail, redo, and try again. Carliss Baldwin How can companies tap their customers for innovative ideas? Firms have a tendency to look at their navels. The first thing I... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details
Keywords: by Kristen Senz
- Web
Harvard Business School
Wilkins began his career as a finance and management consultant before becoming president of Syndicated Communications in 1977. Wilkins served in that capacity through 1989, then took posts as managing general partner of Syncom Capital... View Details
- 22 Feb 2022
- News
A World of Difference
and think about equity and inclusion, but this is not at the top of my priority list. The second bucket is executives who say, I definitely want to have more diversity, equity, and inclusion, but I don’t know how to tackle this complex... View Details
Keywords: Jen McFarland Flint
- Web
Charts & Statistics - Leadership
routes added Influence: Medium 10 1910 s 19 Anti-immigration sentiment peaks during WWI Great Migration begins as African-Americans relocate from rural South to northern cities Influence: Medium-High 20 1920 s 19 Population of urban centers overtakes that of rural... View Details
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
basically the manifesto that she uses to create this ethos within Stella McCartney. A: Yes. I think she does not communicate her initiatives as much as we would have thought. First of all, it was interesting to see in class that many... View Details
- 01 Dec 2009
- News
One Man Crime Wave
of excreted pollutants wither the leaves on the trees and sicken the livestock. We hate our cars, Detroit .They are expensive, murderous junk, and they manage to look glassily contemptuous of the people who own them.” (Pale Gray for Guilt, 1968) “This is a View Details
- 10 Jul 2007
- What Do You Think?
How Much of Leadership Is About Control, Delegation, or Theater?
Summing Up Summarizing this month's rich stew of comments regarding leadership is a hazardous task. The subject is far too complex for four paragraphs. So please bear with me. The strongest messages I received were that if leadership... View Details
Keywords: by Jim Heskett
- 11 Jul 2019
- Blog Post
Meet the MBA Class of 2020
University PREVIOUS EXPERIENCE The Coca-Cola Co., Eurasia Africa Group, Pacemaker International, Teach for China Jacob Meiner “I WANT TO GET SMACK-DAB IN THE MIDDLE OF THE MOST COMPLEX PROBLEMS.” HOME REGION New Rochelle, NY UNDERGRAD... View Details
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
Bankruptcy Code if continuation of the company’s business doesn’t make economic sense. And Chapter 11 can be expensive. For large, complex companies, professional fees paid for legal, financial, and other advice can amount to hundreds of... View Details
- Web
Power and Influence for Positive Impact | HBS Online
particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Understand power and how to use it responsibly to make a positive impact on society. The program expertly leads you through... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the unusual story behind its... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
10,000 senior marketing executives based in San Jose, California. “There is often a disconnect between practitioners and academics, who tend to be far removed from operational complexities and market dynamics.” Donovan Neale-May,... View Details
- 20 Jan 2023
- News
Free Spirits
colada, the standard offerings for non-drinkers—even at special occasions—can feel like real kids’ table fare. Royle and Wood saw a demand for adult beverages as interesting and complex as a satisfying cocktail, just without the alcohol.... View Details
- Web
2024 Reunion Presentations - Alumni
expanding trade, ever more efficient logistics, and a relatively benign trading environment. Revolutions in transportation and communications empowered the reconfiguration of global supply chains and a dramatic shift in production to... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details
- 02 Jul 2013
- First Look
First Look: July 2
positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the... View Details
Keywords: Anna Secino
- 2013
- Working Paper
Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case
By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier
We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details
Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry
Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier. "Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case." Harvard Business School Working Paper, No. 13-103, June 2013.