Publications

27 Sep 2015
News

Pharma gives drug development the Hollywood treatment

04 May 2012
News

How McDonald’s Came Back Bigger Than Ever

08 Apr 2022
News

Professor Regina Herzlinger: Innovating

July 2024 (Revised December 2024)
Background Note

District Heating: An Overview

By: Willy Shih and Michael W. Toffel

This note provides an overview of district heating: systems in which central plants generate heat that is conveyed by steam or water through a set of insulated pipes to send heat to residential and/or commercial buildings. It describes key elements of the system (heat... View Details

Keywords: Decarbonization; Energy Efficiency; Energy Storage; Energy Transmission; Construction; Energy; Buildings and Facilities; Governing Rules, Regulations, and Reforms; Climate Change; Operations; Energy Industry; Denmark; Europe; United States

February 1992 (Revised July 1993)
Case

Telefonica de Argentina S.A.

Deals with the privatization of the Argentine telephone industry. Focuses on the restructuring aspect. Commercial banks owned sovereign debt of Argentina trading at a deep discount to par. The question is whether the banks should exchange their sovereign debt... View Details

Keywords: Financial Instruments; Restructuring; Privatization; Commercial Banking; Telecommunications Industry; Argentina

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February 2006 (Revised February 2007)
Case

Barry Riceman at NetD (A)

Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research professionals, his firm is having problems commercializing their ideas. Second, his most brilliant engineer has... View Details

Keywords: Intellectual Property; Knowledge Management; Contracts; Research and Development; Creativity; Commercialization

24 Aug 2021
News

MBA Students are Barnstorming the Space Industry

January 1995 (Revised June 1995)
Case

Cybertech Project (A), The

Describes the development and exploitation of a radical new computer-integrated technology in the largely manual meat-processing industry. The technology has been developed by the meat industry's research organization over a period of 15 years and is now ready for... View Details

Keywords: Production; Animal-Based Agribusiness; Information Technology; Product Marketing; Manufacturing Industry; Information Technology Industry; Agriculture and Agribusiness Industry

December 2009 (Revised September 2014)
Case

TD Canada Trust

By: Dennis Campbell and Brent Kazan

The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada

April 2014
Article

Can an 'Ethical' Bank Support Guns and Fracking?

By: Christopher Marquis and Juan Almandoz

A case study is presented on business ethics and bank management. The situation facing the president of a community bank established to operate as a green business and to consider ethical issues of bank loans when it is considering an application for a large commercial... View Details

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January 2014 (Revised January 2017)
Supplement

Nivea (B)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details

Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry

09 May 2016
Video

Who Owns Space?

Maria P. Roche

Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details

Keywords: education industry; biotechnology; high technology

March 1998 (Revised December 2005)
Case

Beta Golf

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz

The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has... View Details

Keywords: Business Strategy; Investment; Financial Strategy; Information Technology; Commercialization