Publications

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details

Keywords: by Manda Mahoney

30 Oct 2007
First Look

First Look: October 30, 2007

exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this case:... View Details

Keywords: Sean Silverthorne

21 Mar 2019
Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

25 Jan 2000
Research & Ideas

Strategic Alliances

value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School provided Austin with the opportunity to delve more deeply into this development. Identifying a core group of... View Details

Keywords: by Nancy O. Perry

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an... View Details

Keywords: by Carmen Nobel; Retail

October 2012
Case

Monsanto

By: Ray A. Goldberg

Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system. View Details

Keywords: Technology; Risk and Uncertainty; Information Technology; Food; Social and Collaborative Networks; Global Strategy; Agribusiness; Globalized Markets and Industries; Agriculture and Agribusiness Industry

06 Nov 2012
First Look

First Look: November 6

correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and poor-governance firms. Consistent with learning, the correlation's disappearance was... View Details

Keywords: Sean Silverthorne

07 Jun 2016
First Look

June 7, 2016

closed question–based surveys. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50727 June 2016 Journal of Finance Local Currency Sovereign Risk By: Du, Wenxin, and Jesse Schreger Abstract—We introduce a new measure of emerging View Details

Keywords: Sean Silverthorne

October 2020 (Revised March 2024)
Case

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani

Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details

Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry

2009
Working Paper

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart

Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be... View Details

Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry

Read Now

September 2010
Teaching Note

The Challenges of Launching a Start-Up in China: Dorm99.com (TN)

By: F. Warren McFarlan

Teaching Note for 307075. View Details

Keywords: Internet and the Web; Capital; Investment; Joint Ventures; Product Launch; Business and Government Relations; Entrepreneurship; Opportunities; Business Startups; Problems and Challenges; Social and Collaborative Networks; Beijing

03 Nov 2015
First Look

November 3, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49544 November 2015 Annual Review of Economics Peer-to-Peer Markets By: Einav, Liran, Chiara Farronato, and Jonathan Levin Abstract—Peer-to-peer View Details

Keywords: Sean Silverthorne

24 Aug 2010
First Look

First Look: August 24

"hot" financial markets to get through the initial period of diffusion. Our work underscores that financial markets may play a much larger and under-studied role in creating and magnifying bubbles... View Details

Keywords: Sean Silverthorne

November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea

January 2013 (Revised April 2015)
Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology