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Show Results For
- All HBS Web
(1,028)
- People (1)
- News (177)
- Research (579)
- Events (9)
- Multimedia (3)
- Faculty Publications (375)
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- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the food industry. He was building... View Details
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
we find that gentrification, as measured by changes in the educational, age, and racial composition within a zip code, is strongly associated with increases in the numbers of grocery stores, cafes, restaurants, and bars, with little evidence of crowd-out of other View Details
Keywords: Dina Gerdeman
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
of 9,360 U.S. cities found that air pollution predicted six different categories of crime; these analyses accounted for a comprehensive set of control variables (e.g., city and year fixed effects, population, law enforcement) and survived... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
rhetoric and symbolic activities in the process of creating new markets. This study analyzes how entrepreneurial firms use these cultural strategies to position themselves in a nascent market category they are creating. Using an inductive... View Details
Keywords: Sean Silverthorne
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
favor, says David J. Reibstein, a professor of marketing at the Wharton School, Philadelphia. By building primary demand—demand for a category of offerings, in addition to demand for a particular brand—Starbucks has given the entire... View Details
Keywords: by David Stauffer
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
erroneously identified as the common thread of a firm's business. In reality, a given type of customer will frequently have a range of unrelated product missions or needs."16 Thus, for a firm to maintain its strategic focus, Ansoff suggested certain View Details
Keywords: by Pankaj Ghemawat
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
which the art world uses market categories to separate and organize large amounts of information, which in turn allows buyers and sellers to accurately assess the value of various works. This investigation led to a related lesson that art... View Details
- 01 Dec 2008
- Lessons from the Classroom
How Many U.S. Jobs Are ‘Offshorable’?
four categories: An offshorability index of 100 to 76 was ranked as "highly offshorable," or Category I; 75-51 (Category II) was "offshorable"; 50-26 (Category III) was "non-offshorable"; and 25-0 (Category IV) was "highly... View Details
Keywords: by Julia Hanna
- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
views, respecting their opinions, and acting on their needs and their wishes to the extent that it's possible. And the fifth category was a grab bag of things. But the most important aspect here was collaborating—that the team leader... View Details
Keywords: Re: Teresa M. Amabile
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
70 percent market shares in the categories it competes in. "Most companies believe that in times of crisis you have to drop your costs. That typically leads to erosion of consumer value because you actually erode your product... View Details
Keywords: by Julie Jette
- 04 Apr 2018
- Op-Ed
Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now
category known as “new nuclear,” which offers the potential to dramatically reduce costs and rapidly ramp up installations when compared to today’s nuclear power plants. But the success of new nuclear—and perhaps the future of the... View Details
- 06 Dec 2016
- First Look
December 6, 2016
category during a selling season. Namely, by distributing its seasonal catalog of products over multiple assortments rotated throughout the season—as opposed to selling all products in a single assortment—the retailer effectively conceals... View Details
Keywords: Sean Silverthorne
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
describes four broad categories of process architectures and then examines the nature of task assignment that typically would be found in a factory organized along the lines of each process type. It then delves more deeply into work flow... View Details
Keywords: by Sean Silverthorne
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
differences. That reality, however, hasn't slowed the rising tide of annual college rankings from every corner of the world, rating schools in every category imaginable. Today we'll hear from Professor Bill Kirby about his case entitled... View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
to present a 3-principle framework we call REVISE. This framework classifies forces that affect dishonesty into three main categories and then redirects those forces to encourage moral behavior. The first principle, Reminding, emphasizes... View Details
Keywords: Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
learning capabilities intertwine with managerial cognitive capabilities to support the processes of sensing, seizing, and reconfiguring. We draw from the literature on team learning to develop four categories based on the orientation... View Details
Keywords: Dina Gerdeman
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online prices for PPPs, including issues of representativeness and limited coverage of product... View Details
Keywords: Dina Gerdeman
- 10 Jun 2008
- First Look
First Look: June 10, 2008
key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers. Purchase this case:... View Details
Keywords: Martha Lagace
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
section. They collect only five categories of consumer demographic data: age, sex, income, geography and e-mail. And yet they have been able to garner 70 percent premiums for their demographically targeted adverting. Knight Ridder has... View Details
- 11 Mar 2013
- Research & Ideas
Marissa Mayer Should Bridge Distance Gap with Remote Workers
the many categories to which she belongs. One way Mayer can break down the stereotyping is to make clear that there's a lot more to her life's story than being a mom and CEO. She could tell us about unique elements of her upbringing or... View Details