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Show Results For
- All HBS Web
(1,394)
- People (1)
- News (490)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
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- 01 Dec 2016
- News
Dear Future Author…
the stagecraft of political campaigns “There are so many things that can keep you from writing. Chief among them is not considering yourself a writer. Once you cross the threshold and start telling people that you are a writer, then you... View Details
- 01 Dec 2005
- News
Dean Jay Light Takes Charge at HBS
school in terms of the development and commercialization of the life sciences.” As for an HBS fundraising milestone recently achieved, Light observed, “The campaign really has served to energize and engage alumni around the world. See... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
asserts Moore, who will stay involved in public education even though her son is off to Harvard College. She was also a founder of Gilda’s Club, a nonprofit that supports people living with cancer, and a member of the bipartisan National View Details
- 01 Jun 2012
- News
A Chapter in US–China Trade Relations
A current exhibit at the Baker Library | Bloomberg Center spotlights a fascinating period in the ongoing story of US–China trade relations. Drawing on wonderfully descriptive letters and diaries as well as hundreds of company documents and journals, “A Chronicle of the... View Details
- 01 Mar 2012
- News
Competitiveness at Risk
written a series of case studies on Minneapolis–St. Paul, Charlotte, and Detroit that look at the initiatives business leaders in those regions have launched to improve competitiveness. How do you plan to get alumni involved with the project? Porter: We are gearing up... View Details
- 01 Jun 2000
- News
Going Public: Raymond M. Jefferson
and fund-raising projects. Outside Harvard, he visits with amputees and trauma victims and is working on a national awareness campaign with Easter Seals to educate amputees regarding the availability of aesthetic, upper-limb prostheses.... View Details
Keywords: Mary Ellen Gardner
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
has used industry-specific versions of these systems—focused on everything from financial services to real estate—to share threat data for a few years now, spreading information about new phishing campaigns or ongoing wire transfer fraud... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 01 Dec 2014
- News
Case Study: Growing the Family Business
(neighborhood parents of infants) of the center? Maybe throw in incentives for higher commitments like X hours of credits, VIP parking, five free birthday parties, etc. You could even launch a few simultaneous campaigns varied by... View Details
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
Bowls 2010 Launches "Kick Cancer" season-long campaign In 1994, Robert Kraft paid a record amount — $172 million — for one of the worst football teams in the NFL. The New England Patriots had lost 36 of their last 50 games and had the... View Details
- 25 Feb 2020
- News
Turning Point: Network Effects
And stay connected: We’re all one big tribe. A former Naval aviator, Bruce Shuttleworth serves on the board of Give an Hour and is an active volunteer for the Brady Campaign to Prevent Gun Violence. View Details
Keywords: Bruce Shuttleworth (MBA 1997)
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
Rogers In a self-indulgent moment in his late 20s, Gary Rogers (MBA ’68) bought a Porsche, a flashy status symbol befitting his standing at the time as a well-paid McKinsey consultant. It turned out to be the single most important purchase of his life. Five years... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
As for the cultural issue, Mittal notes that India and Africa have a shared past—in trade relations and, in the diplomatic realm, cooperation during the heyday of the Non-Aligned Movement—that has helped build trust and familiarity. And Mahatma Gandhi’s View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that it’s under... View Details
- 01 Oct 1998
- News
Short Takes
advertise in magazines with a high percentage of youth readers. In contrast, adult brands are less likely to advertise in magazines with higher youth readerships. Debunking the cigarette industry's long-held claim that the primary targets for their advertising View Details
Keywords: Eileen K. McCluskey
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
tours of the space in December. Chicago Alumni Host Webinar on Hispanic Star Campaign More than 40 HBS alumni from seven alumni clubs joined the HBS Club of Chicago in celebrating Hispanic Heritage Month on October 6, with a webinar... View Details
Keywords: Margie Kelley
- 27 Oct 2020
- News
HBS Votes
tools to provide direct operational support to election officials, tracked misinformation campaigns that undermine the integrity of US elections, and worked to fill the gap in poll workers and other election resources. (More information... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 01 Sep 2007
- News
To The Rescue
to be an emergency there had to be bleeding,” explains Venkat Changavalli, the CEO at EMRI. “If someone just collapsed or fell down, people would stand around and look.” A massive statewide advertising blitz and public education campaign... View Details