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  • All HBS Web  (638)
    • News  (213)
    • Research  (373)
    • Multimedia  (2)
  • Faculty Publications  (171)

Show Results For

  • All HBS Web  (638)
    • News  (213)
    • Research  (373)
    • Multimedia  (2)
  • Faculty Publications  (171)
← Page 22 of 638 Results →
  • 01 Oct 2002
  • News

Making a Difference

the globe to put their skills to work on issues related to the environment, education, the arts, health care, poverty, and economic development. In the United States, fellows worked in diverse organizations such as the National Campaign... View Details
  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

Luiza Helena initiated a reorganization that replaced family members with professional management and launched a campaign to reinforce the company's mission to serve customers and employees. Despite the... View Details
Keywords: by Julia Hanna; Retail
  • 01 Jun 2012
  • News

Think Locally, Act Globally

Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region, 18-year-old Sunil Bharti Mittal... View Details
Keywords: Garry Emmons; Telecommunications; Information
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab View Details
Keywords: Martha Lagace
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

campaign tactics they drop out. There are structural reasons why we have arrived at this state of affairs, including "winner-takes-all" elections, a two-party system that offers limited choice, and the system of View Details
Keywords: by Sean Silverthorne
  • 03 Jul 2012
  • Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

experts in the health care field, to provide their views on various facets of one of this country's most important and complex problems. Bill George Professor of Management Practice, former chair and CEO of Medtronic, and author of 7... View Details
Keywords: Re: Multiple Faculty; Health
  • 01 Mar 2014
  • News

Cutting Edge

an executive at several food companies, Silk had revived other century-old brands such as Jell-O, Lea & Perrins, Hebrew National, and Armour. Based on those successes, New York–based hedge fund York Capital Management asked Silk to become... View Details
Keywords: Manufacturing; Food and Beverage Stores; Retail Trade
  • Web

Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

Research & Data Services Curriculum See all... Service Audience Faculty Doctoral Students MBA Students Alumni Executive Education Staff Visiting Researchers Ask Us Ask a Question Fast Answers Policies Staff Directory How Do I... Request HBS Cases Plan A Visit View Details
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

encouraging hospital staff to speak up when they encounter operational problems and, when speaking up, to propose solutions to hospital management. The researchers find that both mechanisms can lead employees to report problems and propose solutions, and that... View Details
Keywords: by Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company and industry through the crisis and in defining how business will be conducted in the future. This paper describes how IBM View Details
Keywords: Martha Lagace
  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Citation
Educators
Purchase
Related
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

scandal offers important lessons for all companies, the first being: It’s not OK to look the other way when a leader crosses ethical lines. In the wake of #MeToo, a global campaign against sexual abuse and harassment that started in 2017,... View Details
Keywords: by Avery Forman; Food & Beverage
  • 01 Mar 2009
  • News

Damon Silvers

freshman year at Harvard, where he worked part-time in a student dining hall and took an interest in the workers’ ongoing contract negotiations. When he started wearing a union button to work, “it just changed the relationship I had with everybody,” he recalls. “The... View Details
Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation
  • 01 Sep 2004
  • News

Lisa Churchville (MBA 1979)

A native of Aliceville, Alabama, Lisa Churchville attended HBS while on educational leave from IBM. Upon graduation, she changed paths and pursued her interest in broadcasting, working as an account executive for ABC before joining NBC in 1986. Having held various... View Details
Keywords: Broadcasting (except Internet); Information
  • 05 Jun 2017
  • Blog Post

Reflecting on the Section Experience at HBS

able to make those directional/strategic decisions in the future. Business school would help me with that positioning.  HBS, with its diverse student body, focus on a general management curriculum and reputation as a top business school... View Details
  • 03 Dec 2012
  • HBS Case

HBS Cases: Against the Grain

the website, spouses Ramesh and Swati Ramanathan, use another tactic: a poster campaign in which private citizens are encouraged to report whether a bribe was demanded by an official in cooperating governments, in some South India... View Details
Keywords: by Martha Lagace; Food & Beverage
  • 01 Dec 2005
  • News

Dean Jay Light Takes Charge at HBS

Education, a project is under way to examine the portfolio of offerings to foster what Light calls “a reconception” of thinking about business education for managers at different points in their careers. One new offering still in the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • November 2016
  • Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
Citation
Educators
Related
Keenan, Elizabeth, and John Gourville. "But, It's For a Good Cause." Harvard Business School Case 517-062, November 2016.
  • 31 Oct 2018
  • News

Pitching In for Female Leaders

yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social media defamation View Details
  • 25 Jul 2018
  • News

HBS Alumni Leader, Benefactor Dies at 86

Industries, a real estate investment firm he started in 1968. C.D. Spangler Construction company was founded by Spangler's father, C.D. Spangler, Sr. – a self-made man who had not been able to afford college and who, at the age of 50, was a participant in Harvard... View Details
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