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Publications

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  • All HBS Web  (633)
    • News  (207)
    • Research  (373)
    • Multimedia  (2)
  • Faculty Publications  (170)

Show Results For

  • All HBS Web  (633)
    • News  (207)
    • Research  (373)
    • Multimedia  (2)
  • Faculty Publications  (170)
← Page 22 of 633 Results →
  • 26 Feb 2020
  • News

Phoenix Rising

of fresh orange juice. For the last 18 years, Arhodidis worked for Eurobank, one of the country’s four systemic banks. When he left last July, he was a member of the executive board and a general manager in charge of global markets,... View Details
Keywords: Jen McFarland Flint
  • 01 Dec 2002
  • News

HBS Alumni Association Board of Directors: President's Report

It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details
  • 01 Dec 2004
  • News

HBS to Release 2004 Annual Report

Thanks to diligent fiscal management and growth from income-producing activities, Harvard Business School finished fiscal year 2004 last June in a strong financial position. Total revenues of $309 million reflected a 5.1 percent increase... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 26 Jul 2011
  • News

An Exercise in Creativity

Keywords: Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 1997
  • News

David M. Hughes

the $1.5-million student activities budget as vice president of student affairs during his senior year. Signing on as a fundraising campaign manager for the United Way of Toronto at the tender age of 23, he... View Details
Keywords: Marguerite Rigoglioso
  • 01 Jun 2007
  • News

Mission Possible

attract more capital. It’s a challenge that we’re addressing with an $18 million capital campaign structured like an IPO.” So far, says Chertavian, Year Up has managed to raise $14 million — and counting.... View Details
Keywords: Roger Thompson; Margie Kelley; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • November 2016
  • Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
Citation
Educators
Related
Keenan, Elizabeth, and John Gourville. "But, It's For a Good Cause." Harvard Business School Case 517-062, November 2016.
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Managing Churn to Maximize Profits with Aurélie Lemmens, an associate professor at the Tilburg School of Economics and Management. They propose a new method to target customers that potentially boosts a company's profits in a big way—by... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

October 2017 Management Science The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated By: Coffman, Katherine Baldiga, Lucas C. Coffman, and Keith M. Marzilli Ericson Abstract—We... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2016
  • Blog Post

Can You Learn Finance through the Case Method?

York. Besides business, I am very interested in politics and government, so during my college summers I also did several internships on presidential campaigns and in the U.S. Senate. Although I majored in Chemistry and Physics in college... View Details
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

toothbrush, the marketing campaign for the Mach3Turbo, and the new-concept 2006 five-blade battery-powered Fusion shaving system—that raised revenues and profits. Managers at these companies have learned the... View Details
Keywords: by Sean Silverthorne
  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
  • 01 Apr 1997
  • News

Facing the Music

campaign managers generally choose one of two strategies. One is to prod radio stations to run a hit single from an album as many times a day as possible - what's known as creating "push" in the marketplace.... View Details
Keywords: Marguerite Rigoglioso
  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

talented managers around the world will want to work for them. Fewer distributors will feel obliged to stock them. And new products that have been accustomed to gaining distribution on the back of their companies' global brands will find... View Details
Keywords: by Sean Silverthorne
  • Web

Research Links - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

Foundation. Full Text available as a networked resource Rakesh Khurana. From Higher Aims to Hired Hands: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession . Princeton:... View Details
  • 01 Sep 2007
  • News

A Man of Influence

encompass political consulting. After doing some work for LBJ, the vice president asked Valenti to run President Kennedy’s reelection campaign fundraiser in Houston — hardly friendly territory for an Irish-Catholic Yankee. Pleased with... View Details
  • 15 Sep 2016
  • News

US Competitiveness Report Sees ‘A Nation Divided’

fact-based, nonpartisan effort to understand what makes the US economy competitive. In 2016, with US economic performance lackluster and the public discourse in this critical presidential campaign muddled, the Project’s lead faculty... View Details
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary... View Details
Keywords: by John Quelch and Thales Teixeira
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

campaign tactics they drop out. There are structural reasons why we have arrived at this state of affairs, including "winner-takes-all" elections, a two-party system that offers limited choice, and the system of View Details
Keywords: by Sean Silverthorne
  • 03 Jul 2012
  • Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

experts in the health care field, to provide their views on various facets of one of this country's most important and complex problems. Bill George Professor of Management Practice, former chair and CEO of Medtronic, and author of 7... View Details
Keywords: Re: Multiple Faculty; Health
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