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Show Results For
- All HBS Web
(670)
- News (137)
- Research (487)
- Events (7)
- Multimedia (2)
- Faculty Publications (243)
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Cespedes says the students in the course learn to deal with the reality that “selling is always more about the buyer than it is about the seller.” Recalling his own experience as a young entrepreneur, Roberge elaborates: “Like a lot of... View Details
- 11 Oct 2006
- Research & Ideas
U.S. Tops Business Competitiveness Index 2006
2002, fell nine spots to 64, according to the ISC. "This year's decline was driven especially by higher levels of corruption, weaker assessment of buyer sophistication, and concerns about labor relations," the study found. Also... View Details
Keywords: by Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
These contractual devices provide insurance to the shareholders of the target and may protect the buyer as well. The purpose of this note is to define the main categories of price protection and explain their impact on the payoffs and... View Details
Keywords: Martha Lagace
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
which the art world uses market categories to separate and organize large amounts of information, which in turn allows buyers and sellers to accurately assess the value of various works. This investigation led to a related lesson that art... View Details
- 10 Jul 2000
- Research & Ideas
The State of the Markets
that the back end of the operation keeps pace with the front end to avoid the costly control issues that exist today." Looking ahead, Seifert sees the Internet as a force to be reckoned with in terms of costs and productivity. "The pool of potential View Details
Keywords: by James E. Aisner
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
better health insurance with lower taxes, remember the essence of a brand is promise, large promise. Pin your brand to a dream, yes, but have a plan or today’s happy buyers will become tomorrow’s angry owners. Win at any price. Your... View Details
Keywords: by John A. Deighton
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
product reviews, and safety ratings, all moving me forward toward a purchase decision. In short, market categories help establish expectations about products and hence facilitate exchange between buyers and sellers. But how do they... View Details
Keywords: by Sean Silverthorne
- 01 Oct 1996
- News
Tedlow on Tires and the Meaning of Life
automakers tried to avoid investing in radials. This country was not like Europe where they have "little doodlebugs scooting around on cobblestones," they said. According to a top Ford executive at the time, "This is a big country with big people and big dogs. The... View Details
- 26 Aug 2014
- First Look
First Look: August 26
Screening Without Certification: The Critical Role of Stakeholder Pressure By: Kayser, Susan A., John W. Maxwell, and Michael W. Toffel Abstract—To assess and manage reputational risks associated with supply chains, buyers are... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
copywriters at Lord Thomas invented the “salesmanship in print” business model that sustained the industry for decades to come. In short, the firm convinced clients that print ads should follow a salesman’s approach, offering the potential View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business... View Details
Keywords: by Manda Mahoney
- 01 Mar 2023
- News
What’s in a Name
name that recognizes the city’s rich cultural history. Jim Birch was reaching out to buyers across the country—with no thought at all of changing the brand—when he started encountering questions. People in different parts of the country... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
items didn’t seem to act as competing alternatives to the buyer. Instead, a cohesive display provided a general frame for the decision, keeping the buyer fixated on the question of whether to buy something in that product category. More... View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
for buyers, then buyers will pay more for the same good than when exchange norms are salient. This was an easy, no-cost adjustment for a substantive shift in revenues. + ONLINE web-only content Past studies have shown that the way... View Details
Keywords: Julia Hanna
- 20 Feb 2019
- News
Building an Ecosystem for African Entrepreneurs
in 2015, Sounouvou had recently launched Exportunity, a secure digital marketplace that connects African suppliers with buyers around the world. Through the company’s platform, farmers in Benin can sell their produce to a manufacturer in... View Details
Keywords: April White
- 01 Oct 2001
- News
Calling the Tune: Negotiation as an Improvisational Dance
"we see buyers getting suckered. This is called the 'winner's curse.' You won the company, but you lost money." The problem is that sometimes business has to be done by e-mail or phone. To achieve a positive outcome without the... View Details
- 08 May 2012
- First Look
First Look: May 8
is more than the sum of its parts. Download the paper: http://www.hbs.edu/research/pdf/12-097.pdf Financial vs. Strategic Buyers Authors:Marc Martos-Vila, Matthew Rhodes-Kropf, and Jarrad Harford Abstract Within the great oscillations of... View Details
Keywords: Carmen Nobel
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
started FairMarket three years ago. My take on where the market was heading three years ago was similar to Glen's: that dynamic pricing was going to be a significant market opportunity where buyers and sellers could come together and... View Details