Publications

October 2023
Supplement

Rheaply: Circularity For Every Business Supplement 1

By: Rembrand Koning and Alicia Dadlani

Pitch deck explaining the early vision of the company that was presented by the CEO to potential investors. View Details

Keywords: Business Startups; Social Entrepreneurship; Entrepreneurial Finance; Mission and Purpose; United States; Chicago; Illinois

October 2017 (Revised October 2022)
Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa

07 Sep 2016
News

Appreciating the Big Role of Small Business

the conventional path promoted by many business schools—leading students to aspire to join large-scale corporations or to pursue the fast track of the startup world, versus following the less glamorous or... View Details

April 2000 (Revised May 2000)
Case

Hotbank: Softbank's New Business Model for Early Stage Venture Incubation

Softbank Venture Capital (SBVC) has established a business incubator, Hotbank. Ellen Levy, a "Netbatsu Development Officer" with SBVC, is faced with a decision about which relationships among Hotbank/SBVC portfolio companies to facilitate. View Details

Keywords: Venture Capital; Business Startups

05 Sep 2009
News

Thinking Outside the Box

Keywords: Jules Pieri, MBA '86; startups; Finance; Management

Web

Careers Opportunities | Harvard Business School Online

Current Openings HBS Online is a fast-paced online learning initiative launched by Harvard Business School. To support our mission, we need people who want to dedicate their lives to the passionate pursuit of excellence in technology,... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

Business leaders around the world are currently focused on the discussions and negotiations taking place at the 26th Conference of the Parties (COP26) in Glasgow from October 31 to November 12. The outcome of these international... View Details

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

to HBS was Sustainability & Technology Collaboration Engineer at Pratt & Whitney. Luca Mantovani (MBA 2025, Section J), Summer Internship: Business Operations, Antora Energy Antora Energy is a Series B California-based View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

November 2015
Case

Rubicon Global

By: William A. Sahlman and Hunter Ashmore

The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details

Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry

2001
Chapter

Building Information Age Businesses for the 21st Century

By: L. M. Applegate

Keywords: Organizational Design; Organizational Structure; Business Startups

March 2025
Case

Mobvoi's Path Through Market Challenges and Business Reinvention

By: Paul A. Gompers and Shu Lin

Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China

March 2021 (Revised October 2023)
Case

Mary Kay Ash: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details

Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry

September 2019
Supplement

pymetrics (B)

By: John R. Wells and Benjamin Weinstock

In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a... View Details

Keywords: BrainTech; Hiring; Hiring Of Employees; Recruiting; Personality; Personality Traits; Startup; Start-up; Startups; Start-ups; Employment; Strategic Evolution; Psychodynamics; Psychology; Recruitment; Selection and Staffing; Business Startups; Strategy; Personal Characteristics

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

Ahead of the Democratic National Convention, HBS Working Knowledge gathered insights from Harvard Business School faculty about what’s at stake for companies, and how the election might impact workplaces. They offer an assessment as the... View Details

Keywords: by Rachel Layne

Web

Blog | Social Enterprise | Harvard Business School

Filter Results: (235) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive... View Details

June 2018 (Revised October 2019)
Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details

Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry