Brand Building - Publications - Faculty & Research

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Skydeck - Alumni

Strategy Officer at Major League Baseball, on building and nurturing an organizational culture of innovation—and what his experience at MLB can teach any business leader. (Recorded live at Spring Reunions.) Balancing Acts Recipients of... View Details

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Merve Ciplak

small talk and get right to it, building off of conversations that may have started five months ago but remain relevant now.” The diversity Merve values has an impact on her ambitions as well. “I don’t feel pressured to fulfill one kind... View Details

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

remember it because of how values-driven the protagonist was and how the entire DNA of the Black List arose from his core values: a sense of good and an appreciation for the arts. Even the name of his venture was a very intentional View Details

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily reconnect specific product signs to... View Details

Keywords: by Julia Hanna; Consumer Products

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Entrepreneurship - Faculty & Research

Background Note Raising Startup Capital By: Jeffrey Bussgang Entrepreneurs typically focus their full energies on business-building. But raising capital is a core part of building a valuable business. Developing expertise in raising... View Details

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Human Behavior & Decision-Making - Faculty & Research

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a... View Details

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Thomaz Galvao

want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning View Details

Keywords: by Danielle Kost

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HBS - The year in Review

of tuition and course fees for the approximately 10 percent of students with the greatest financial need. The School also began offering scholarship support to more students from middle-income backgrounds, building on the approximately 50... View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to... View Details

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details

Keywords: by Kasandra Brabaw; Technology

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

fix it. Avery is an expert on customer relationships and brand management. Schlesinger, the Baker Foundation Professor in the General Management Unit, has co-written several books on service management. Buell studies service operations... View Details

Keywords: by Sean Silverthorne; Auto

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Health Care - Faculty & Research

they may reveal key case details. Abstract: Florian Hillen, co-founder and CEO of VideaHealth, a startup using artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. This AI... View Details

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

Purchase this case:https://hbsp.harvard.edu/product/119023-PDF-ENG Harvard Business School Case 119-024 Chateau Winery (B): Supervised Learning This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager... View Details

Keywords: Dina Gerdeman

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Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

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Online Leadership and Management Courses | HBS Online

Mayo Elevate your leadership skills to drive organizational success and effectively implement transformative change. 7 weeks, 6-8 hrs/week Enroll by March 13 $1,850 Certificate New Dynamic Teaming Professor Amy Edmondson Acquire the tools, processes, and skills to... View Details

12 May 2023
News

Alabama's Yella Fella

Photo credit: Auburn University Photo credit: Auburn University In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident. Over... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

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