Brand Attraction - Publications - Faculty & Research

01 Jun 2006
News

India Arrives

the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details

Keywords: Julia Hanna

02 Sep 2018
News

Havana Rising

of 2019, Gordon is bringing a group of about 250 YPO members for their annual conference—and the Kempinski’s availability was a big factor in closing that deal. “In terms of volume, there’s nothing more attractive than MICE business,”... View Details

Keywords: Dan Morrell; photographed by Eve North

01 Jun 1996
News

Class Acts

discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details

Keywords: LEGO; Lego

Web

Oral Histories | Baker Library

have the talent for it or not. That's what's kept me at it for thirty-three years now; it's a brand new world every day and I love it because I get up in the morning and I don't know what's happened overnight, but something has changed... View Details

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details

Keywords: by Martha Lagace

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

DO (work to remain relevant), GO (travel), and HA (laugh) which inspired and guided her venture. Vitality Society quickly attracted nearly 2,000 members who are taking advantage of live Zoom fitness, wellness, and enrichment classes. In... View Details

Publications