Publications

20 Jan 2016
News

Water for the World

Jon Olafsson (OPM 24, 1996), a former music industry executive and media mogul, is chairman and cofounder of Icelandic Glacial, the world’s first certified carbon-neutral manufacturer of natural spring water. In this video, he talks about... View Details

November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

September 1993 (Revised December 1993)
Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan

Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details

Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry

23 Aug 2011
First Look

First Look: August 23

relevant for industries characterized by product proliferation and horizontal differentiation. Read the paper: http://www.people.hbs.edu/banand/matchmaker2011published.pdf Accelerating the Adoption of Integrated Reporting Authors:Robert... View Details

Keywords: Sean Silverthorne

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico

December 2009 (Revised November 2012)
Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett

Teaching Note for [910405]. View Details

Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States

October 2003 (Revised January 2004)
Case

BSE in Canada

By: Ray A. Goldberg and Kevin Allison

A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the... View Details

Keywords: Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Food and Beverage Industry; Canada

08 May 2025
Blog Post

Startup Roots and Engineering Ambitions: Lizzie Matusov (MS/MBA 2022)

and I spent our summers building businesses so we could buy Starbucks beverages or movie tickets without asking for money from our parents. Our most successful endeavor was a dog-walking business—we had rewards programs, fancy... View Details

December 2000
Case

Daymon Associates

By: Ray A. Goldberg

How does a firm act as a coordinater between the food retailer and manufacturer and satisfy both? View Details

Keywords: Food; Globalized Markets and Industries; Distribution; Production; Sales; Relationships; Food and Beverage Industry

February 1980 (Revised April 1981)
Case

Poland Spring Bottling Corp.

By: Benson P. Shapiro

Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details

Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States

June 1999 (Revised December 2002)
Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details

Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Retail Industry; Retail Industry; Argentina

12 Sep 2006
First Look

First Look: September 12, 2006

icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic... View Details

Keywords: Sean Silverthorne

Profile

Cristina Ros Blankfein

make a great tasting cocktail that eschewed the high calorie, sugar-laden mixers in favor of a zero calorie, organic alternative?” Though neither one had ever considered an entry into the massive beverage industry, the idea was... View Details

December 2010
Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé

The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela

09 Jan 2014
News

Tapping into Opportunity

beverage companies, and they know they have major water issues." This has created a rapidly increasing demand for technologies and services to discover, manage, filter, and disinfect and/or desalinate water, and to improve infrastructure... View Details

Keywords: Constantine von Hoffman; Business and Environment Initiative; Management, Scientific, and Technical Consulting Services; Professional Services

1982
Chapter

The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling

By: A. Michael Spence and M. E. Porter

Keywords: Plant-Based Agribusiness; Duopoly and Oligopoly; Food; Performance Capacity; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry