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  • January 2004
  • Teaching Note

Ford Motor Company's Value Enhancement Plan (A) (TN)

By: Andre F. Perold and Peter Tufano
Teaching Note to (9-201-079). View Details
Keywords: Auto Industry
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Perold, Andre F., and Peter Tufano. "Ford Motor Company's Value Enhancement Plan (A) (TN)." Harvard Business School Teaching Note 204-116, January 2004.
  • February 2000 (Revised October 2000)
  • Case

CarPoint in 1999

By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details
Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry
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Eisenmann, Thomas R., and Gillian Morris. "CarPoint in 1999." Harvard Business School Case 800-328, February 2000. (Revised October 2000.)
  • October 1996 (Revised February 1997)
  • Case

Saturn Corporation in 1996

Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
Keywords: Product Positioning; Competitive Advantage; Auto Industry; United States
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McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
  • March 1999 (Revised December 2001)
  • Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry
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Austin, Robert D. "Ford Motor Company: Supply Chain Strategy." Harvard Business School Case 699-198, March 1999. (Revised December 2001.)
  • April 1994
  • Case

Fiat (B)

By: Marco Iansiti
Keywords: Auto Industry
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Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
  • September 1982 (Revised February 1988)
  • Case

Rio Bravo Electricos, General Motors Corp.

By: Roy D. Shapiro
Keywords: Auto Industry
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Shapiro, Roy D. "Rio Bravo Electricos, General Motors Corp." Harvard Business School Case 683-021, September 1982. (Revised February 1988.)
  • September 1992 (Revised September 1993)
  • Case

Volvo and the Monster Mash

By: Stephen A. Greyser and Nancy Langford
Keywords: Auto Industry
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Greyser, Stephen A., and Nancy Langford. "Volvo and the Monster Mash." Harvard Business School Case 593-024, September 1992. (Revised September 1993.)
  • February 1984
  • Supplement

Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)

By: William J. Bruns Jr.
Keywords: Auto Industry
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Bruns, William J., Jr. "Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)." Harvard Business School Supplement 184-126, February 1984.
  • April 1990
  • Case

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein
Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States
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Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
  • October 1981
  • Case

Chrysler Corp.--1981

By: Regina E. Herzlinger
Keywords: Auto Industry
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Herzlinger, Regina E. "Chrysler Corp.--1981." Harvard Business School Case 182-061, October 1981.
  • February 1988 (Revised April 1988)
  • Case

General Motors in 1988

By: Joseph L. Badaracco Jr.
Keywords: Auto Industry
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Badaracco, Joseph L., Jr. "General Motors in 1988." Harvard Business School Case 388-118, February 1988. (Revised April 1988.)
  • July 2009
  • Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III
Teaching Note for [808070]. View Details
Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway
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Lassiter, Joseph B., III. "TH!NK: The Norwegian Electric Car Company (TN)." Harvard Business School Teaching Note 810-009, July 2009.
  • 17 Oct 2012
  • Research & Ideas

America Needs a Manufacturing Renaissance

depend on those suppliers will then be jeopardized. When the auto industry declines, it causes an atrophy of capabilities (such as casting and precision machining) that are also used in View Details
Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details
Keywords: by Martha Lagace; Auto; Auto
  • 29 May 2006
  • What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

lower paying jobs . . . one look at the American auto industry gives us a glimpse into the future economy." As Daniel Hayes put it: "I see a shakeout coming among low-cost service providers unless... View Details
Keywords: by James Heskett; Service
  • 12 Apr 2018
  • Op-Ed

Op-Ed: The Trouble with Tariffs

issue here is industrial policy (on the Chinese side) competing with a lack of an industrial policy (on the US side)" This equally calibrated response from China suggests we are witnessing preparation... View Details
Keywords: by Willy C. Shih; Auto; Auto; Auto; Auto; Auto; Auto
  • June 1981
  • Teaching Note

Contract and Consensus at General Motors--1900-1984, Teaching Note

By: J. Ronald Fox
Keywords: Contracts; Auto Industry
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Fox, J. Ronald. "Contract and Consensus at General Motors--1900-1984, Teaching Note." Harvard Business School Teaching Note 381-203, June 1981.
  • April 1991 (Revised July 1992)
  • Case

Koito Manufacturing Ltd.

By: W. Carl Kester and Robert W. Lightfoot
Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States
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Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
  • April 1990 (Revised January 1993)
  • Teaching Note

Fiat--1986 (TN)

By: W. Carl Kester
Teaching Note for (9-288-003). View Details
Keywords: Auto Industry; Italy
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Kester, W. Carl. "Fiat--1986 (TN)." Harvard Business School Teaching Note 290-057, April 1990. (Revised January 1993.)
  • January 28, 2023
  • Article

Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault

By: Julian De Freitas
Keywords: Technological Innovation; Legal Liability; Trust; Perception; Auto Industry
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De Freitas, Julian. "Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault." Wall Street Journal (January 28, 2023), C5.
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