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Show Results For
- All HBS Web
(1,018)
- People (3)
- News (108)
- Research (843)
- Events (1)
- Multimedia (8)
- Faculty Publications (689)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- October 1990 (Revised January 1991)
- Case
AB Volvo: Organizational Development and Its Impact on Information Systems
By: Robert G. Eccles Jr.
Eccles, Robert G., Jr. "AB Volvo: Organizational Development and Its Impact on Information Systems." Harvard Business School Case 491-034, October 1990. (Revised January 1991.)
- December 1993
- Case
Ford Motor Coompany: Changing the Dealer Culture
Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States
Dees, J. Gregory, and Marc Boatwright. "Ford Motor Coompany: Changing the Dealer Culture." Harvard Business School Case 394-073, December 1993.
- April 1992 (Revised July 1993)
- Supplement
Adam Opel AG (A), Supplement
By: Hugo Uyterhoeven
Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the... View Details
Uyterhoeven, Hugo. "Adam Opel AG (A), Supplement." Harvard Business School Supplement 392-127, April 1992. (Revised July 1993.)
- March 1992 (Revised June 1993)
- Case
Lada do Brasil
By: James E. Austin and Helen Shapiro
In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details
Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil
Austin, James E., and Helen Shapiro. "Lada do Brasil." Harvard Business School Case 392-122, March 1992. (Revised June 1993.)
- November 1989
- Teaching Note
The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-389-017) and (9-390-068). View Details
- November 1989
- Supplement
The Poletown Dilemma: The Outcome
By: Thomas R. Piper
Summarizes the outcome. View Details
Piper, Thomas R. "The Poletown Dilemma: The Outcome." Harvard Business School Supplement 390-068, November 1989.
- March 2014
- Teaching Note
Tesla Motors
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details
- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
outlines—the “theory of jobs to be done”—and how that concept might play out in the auto industry. —Dan Morrell Your theory essentially reframes how managers think about their products or services—as a sort of job that the customer is... View Details
- 23 Jun 2016
- Cold Call Podcast
Who Makes the Eyes for Driverless Cars?
- 12 Feb 2014
- Working Paper Summaries
Management Practices, Relational Contracts, and the Decline of General Motors
- 30 Jun 2009
- Research Event
Business Summit: The Role of Business Leaders in Sustaining Market Capitalism
Rahul Bajaj, Chairman, Bajaj Auto Ltd.Nancy M. Barry, President, Nancy Barry AssociatesBertrand P. Collomb, Honorary Chairman and Director, LafargeJorge Paulo Lemann, Founder, InBevDavid Murray, Chair of the Board, Guardians of the Future... View Details
Keywords: Re: Multiple Faculty
- 01 Oct 2001
- News
New Economy Notables: Peter C. Wendell
portfolio of companies. Some go great and some don't. But the individual entrepreneur has all his or her eggs in one basket. They are the real actors; we're just the stagehands. Where the new economy is going We've clearly had our excesses, but when the View Details
- 01 Mar 2024
- News
Research Brief: The Real Cost of Countering China
Illustration by Patric Sandri Over the last five years, global supply chains have come under unprecedented stress from the pandemic, natural disasters, geopolitical events, and general anti-globalization sentiments. Nowhere is this more evident than in the trade... View Details
- Profile
Ben Faw
more private-sector experience. Through a friend of a friend, he found an opportunity at Tesla Motors, where he worked on global supply-chain coordination. “I was impressed by what Elon Musk was trying to do to disrupt the auto industry... View Details
- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
What would Aristotle think about self-driving cars? As the abilities of artificial intelligence systems to automate complex tasks accelerate, warnings about the dangers of outsourcing life-and-death decisions to machines are pumping the brakes on the powerful... View Details
- August 1983 (Revised March 2011)
- Supplement
Honda (B)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)