Publications

November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

Educators

01 Jun 2006
News

What Are They Thinking?

the transformational nature of the MBA experience and which elements of it have the greatest impact. A second project is examining the attitudes of “Generation Y” college-age individuals in order to better understand how young people... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Dec 2001
News

BOOK: You Can't Enlarge the Pie

argument," the authors emphasize, "is that large gains can often only be achieved when citizens learn to accept small losses in return." Standing in the way of this, however, are what the authors identify as six leading examples of muddled reasoning: "Do no harm" (in... View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

Article

Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team

By: Edward H. Chang, Erika L. Kirgios and Rosanna K. Smith

Demographic diversity in the United States is rising, and increasingly, work is conducted in teams. These co-occurring phenomena suggest that it might be increasingly common for work to be conducted by demographically diverse teams. But to date, in spite of copious... View Details

Keywords: Field Experiment; Groups and Teams; Demographics; Diversity; Attitudes

December 2012
Article

Bolstering and Restoring Feelings of Competence via the IKEA Effect

By: Daniel Mochon, Michael I. Norton and Dan Ariely

We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in... View Details

Keywords: Value; Consumer Behavior; Attitudes

01 Feb 2002
News

Former Bulletin Editor Remembered

the impact of the political and social upheaval triggered by U.S. involvement in the Vietnam War. "For half a century," he wrote, "the attitudes and objectives of students and faculty at HBS had been fairly consistent from one year to the... View Details

Keywords: Edward Lovell ("Ted") Anthony II (MBA 1952); obituary; Colleges, Universities, and Professional Schools; Educational Services

January 2019
Article

The ABCs of Financial Education: Experimental Evidence on Attitudes, Behavior, and Cognitive Biases

By: Fenella Carpena, Shawn A. Cole, Jeremy Shapiro and Bilal Zia

This paper uses a large-scale field experiment in India to study attitudinal, behavioral, and cognitive constraints that can stymie the link between financial education and financial outcomes. The study complements financial education with (1) financial incentives on a... View Details

Keywords: Finance; Education; Attitudes; Behavior; Outcome or Result

Article

Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-based Taxation

By: Matthew C. Weinzierl

U.S. survey respondents' views on distributive justice differ in two specific, related ways from what is conventionally assumed in modern optimal tax research. When expressing their preferences over allocations in stylized, hypothetical scenarios meant to isolate key... View Details

Keywords: Optimal Taxation; Welfarism; Luck; Benefit-based Taxation; Taxation; Equality and Inequality; Attitudes

Article

Money is No Object: Testing The Endowment Effect in Exchange Goods

By: Dan Svirsky

We present a new experimental design to test whether the endowment effect exists for exchange goods, like money. We compare three groups to a baseline: one endowed with money, one endowed with chocolate coins, and one endowed with chocolate coins described as "tokens."... View Details

Keywords: Perception; Valuation; Goods and Commodities; Attitudes

Article

Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics

By: Thomas Astebro, Holger Herz, Ramana Nanda and Roberto A. Weber

There is a growing body of evidence that many entrepreneurs seem to enter and persist in entrepreneurship despite earning low risk-adjusted returns. This has lead to attempts to provide explanations—using both standard economic theory and behavioral economics—for why... View Details

Keywords: Entrepreneurship; Personal Characteristics; Attitudes; Behavior

2019
Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik

We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details

Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys

2010
Working Paper

Creating Leaders: An Ontological Model

By: Werner Erhard, Michael C. Jensen and Kari L. Granger

The sole objective of our ontological approach to creating leaders is to leave students actually being leaders and exercising leadership effectively as their natural self-expression. By "natural self-expression" we mean a way of being and acting in any leadership... View Details

Keywords: Leadership Development; Goals and Objectives; Science; Attitudes; Perspective

2013
Chapter

Beyond Platinum: Making the Case for Titanium Buildings

By: Jock Herron, Amy C. Edmondson and Robert G. Eccles

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States

01 Sep 2012
News

Markets’ Moral Limits

affects social attitudes about altruism. And since markets may not be the best allocators of goods “on grounds of either efficiency or fairness,” Sandel called for broad debate on “where markets belong, and where they don’t.” View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

2023
Working Paper

Channeled Attention and Stable Errors

By: Tristan Gagnon-Bartsch, Matthew Rabin and Joshua Schwartzstein

We develop a framework for assessing when somebody will eventually notice that she has a misspecified model of the world, premised on the idea that she neglects information that she deems—through the lens of her misconceptions—to be irrelevant. In doing so, we... View Details

Keywords: Attentional Stability; Cognition and Thinking; Attitudes; Information; Theory

30 Jun 2009
Research Event

Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

also earn an attractive profit. In this way, market capitalism can be a legitimate and sustainable solution for some of the world's major problems. Key concepts include: HBS research shows that attitudes toward market capitalism fall into... View Details

Keywords: Re: Multiple Faculty

01 Jun 2000
News

Business Suits You: Experimenting with Professional Identity

"provisional selves" provide temporary solutions that less-experienced professionals can use to "bridge the gap between their current capacities and self-conceptions and the representations they hold about what attitudes and behaviors are... View Details

01 Jun 2006
News

Money and Mortals

provides a view of society’s changing attitudes toward money and depicts its influence on mankind. Donated in 1975 by the New York banking firm of Arnhold and S. Bleichroeder, Inc., the collection includes works by Rembrandt, Breughel,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

January 2019
Case

Capitalism, Entrepreneurship and Responsibility

By: Geoffrey Jones

This case contains excerpts from prominent business leaders and others expressing their views on the responsibilities, if any, of business leaders to other stakeholders in society. It begins with an excerpt from Andrew Carnegie, the nineteenth century steel magnate, in... View Details

Keywords: Capitalism; Entrepreneurship; Corporate Social Responsibility and Impact; Leadership; Attitudes; Perspective

Educators