Filter Results:
(598)
Show Results For
- All HBS Web
(598)
- People (3)
- News (197)
- Research (233)
- Events (2)
- Multimedia (4)
- Faculty Publications (124)
Show Results For
- All HBS Web
(598)
- People (3)
- News (197)
- Research (233)
- Events (2)
- Multimedia (4)
- Faculty Publications (124)
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job and I was fascinated by the... View Details
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details
- Web
Buy Now, Pay Later: Pre-Industrial Credit in Practice
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details
- Web
2022 Symposium - Race, Gender & Equity
member of the Academy of Management, has served on numerous editorial boards of academic journals, and is a past associate editor of Administrative Science Quarterly . Pushkala Prasad Skidmore College Pushkala Prasad is the Arthur Zankel Chair Professor of Management &... View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
that design innovation often involves a high degree of uncertainty in terms of market success. "It's very hard to understand what people want," he says. "If I make a car that can brake in 10 yards instead of 50, that's a... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Economics and Ethics (Zeitschrift fur Wirtschafts- und Unternehmensethik) 8, no. 1 (2007): 29-32 No abstract available. The Art of Designing Markets Author:Alvin E. Roth Periodical:Harvard Business Review... View Details
Keywords: Martha Lagace
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,... View Details
Keywords: by James Heskett
- Web
Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School
the public.” 53 U.S. Steel commissioned the prominent German graphic artist M. Peter Piening to design the volume. 54 The corporation would have been familiar with the Bauhaus artist’s work with major advertisers, as art director for Life... View Details
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- Web
Building Trusted Organizations - Course Catalog
innovation, to the media and publishing, to manufacturing, to consumer marketing and hospitality, to managing sustainability, to tabletop role playing. The case are domestic and global (half are from outside the US), and they feature a... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
Batten’s life and career: how he grew Landmark Communications into a media powerhouse, championed racial equality, gave away more than $400 million to charity, mostly to education, and dealt with losing his vocal cords to cancer. The Art... View Details
- 01 Dec 2010
- News
Additional alumni books for your consideration.
Profiting from the World’s Economic Crisis: Finding Investment Opportunities by Tracking Global Market Trends by Bud Conrad (MBA ’71) (Wiley) Conrad predicts a rough road ahead, due to economic imbalances that have built up over the past... View Details
- 01 Dec 2013
- News
Faculty Books
power and shale gas are on the right side of the fight against climate change, and why markets have a better shot at winning the fight than governments do. Earnings Calls That Get Lost in Translation Clear communication is critical for a... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
20th century, I decided on an industrial marketer and a consumer marketer who epitomized the "American Century." Each in his own way was a pioneer in the art of salesmanship:... View Details
- 01 Dec 2015
- News
How Do I Get Your Job?
postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details
Keywords: by Jim Aisner
- 01 Jun 2018
- News
Up by the Roots
intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
- Web
Hispanic and Latinx Heritage Month | Baker Library
Harvard Business Review article: The Art of Commerce. Harvard Business Review. 2014; 92(3): 32-33. United Fruit Company Photograph Collection Loading bananas-Guatemala, circa 1930 View Record The United Fruit Company engaged in the... View Details