Arts - Publications - Faculty & Research

06 Aug 2019
News

Super Bowl Ads Sell Products, but Do They Sell Brands?

November 2010
Article

People Often Trust Eloquence More Than Honesty

This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details

Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics

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21 May 2024
Video

An Evening with Ursula von Rydingsvard, March 7, 2024

11 Aug 2011
Lessons from the Classroom

Perfecting the Project Pitch

Everyone has a good idea for the next hot start-up or the next great invention. Everyone. Just turn to the person next to you on the subway and ask her; she'll almost certainly detail a can't-miss opportunity. Developing the idea often is the easiest part of the... View Details

Keywords: by Dennis Fisher

2001
Case

Encylopedia Britannica (A)

By: Vijay Govindarajan and Praveen Kopalle

Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details

Keywords: Competition; Software; Books; Information Publishing; Publishing Industry

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14 Jun 2013
Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland

Citation

21 Oct 2013
News

How To Agree

September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (B)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details

Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy

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13 Feb 2012
News

Wynton Marsalis Connects the Dots between Artists and Entrepreneurs at the Harvard Innovation Lab

January 2019 (Revised October 2020)
Technical Note

Brand Storytelling

By: Jill Avery

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

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05 May 2014
News

Old Paint and Built-In Sticker Shock

25 Jun 2019
News

4 Business Expenses That Are More Negotiable Than You Think

Edward B. Berk

Ted Berk is the Barry and Teri Volpert Fellow and a Senior Lecturer of Business Administration in the Finance Unit at Harvard Business School. He teaches Private Equity Finance in the elective curriculum and Finance I & II in the required curriculum.

Ted... View Details

Malcolm S. Salter

Malcolm Salter has been a member of the Harvard Business School faculty since 1967. His teaching and research focus on issues of corporate strategy, organization, and governance.

In addition to teaching at HBS, he has held faculty positions at the Harvard... View Details

Keywords: arts; arts; arts; arts; arts; arts

April 2015 (Revised April 2022)
Case

Bankruptcy in the City of Detroit

By: Stuart Gilson, Kristin Mugford and Annelena Lobb

The June 2013 bankruptcy of the city of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These... View Details

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30 May 2013
Blog Post

Product Launch Day

At Sonation we’ve been working all summer toward product launch day, and the day has finally come! Last week I went to Michigan with my cofounder Paul to demo the app at Interlochen, one of the premier summer arts camps in the US. Of all... View Details

Keywords: Entrepreneurship; Technology

May 20, 2024
Article

Porter’s Five Forces and Competitive Advantage in Web3

By: Scott Duke Kominers and Liang Wu

Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details

Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation

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