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  • All HBS Web  (1,942)
    • People  (8)
    • News  (636)
    • Research  (546)
    • Events  (14)
    • Multimedia  (58)
  • Faculty Publications  (405)
← Page 22 of 1,942 Results →
  • 06 Aug 2019
  • News

Super Bowl Ads Sell Products, but Do They Sell Brands?

    William C. Kirby

    William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

    Keywords: education industry; wine
    • April 1995 (Revised December 2006)
    • Case

    Identify the Nonprofit

    By: Regina E. Herzlinger and Ramona Hilgenkamp
    This case presents financial statements and selected ratios for seven unidentified nonprofit organizations and asks that each set of financial information be matched with one of the following nonprofit entities: a public television station, a suburban hospital, a... View Details
    Keywords: Nonprofit Organizations; Financial Statements
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    Herzlinger, Regina E., and Ramona Hilgenkamp. "Identify the Nonprofit." Harvard Business School Case 195-215, April 1995. (Revised December 2006.)
    • 23 Dec 2013
    • News

    We can work it out

    • 23 Oct 2017
    • News

    Applications Open for Harvard Business Analytics Program

    • September 2024 (Revised December 2024)
    • Case

    Ming Min Hui at Boston Ballet

    By: Edward H. Chang, David Allen and Annelena Lobb
    This case asks how Ming Min Hui, the newly appointed executive director of Boston Ballet, should ensure that the company stays true to its art form yet relevant to its times. Hui stood out among ballet leaders as a young, Asian American woman with a Harvard Business... View Details
    Keywords: Arts; Change; Diversity; Gender; Race; Theater Entertainment; Leadership; Management; Nonprofit Organizations; Entertainment and Recreation Industry; Music Industry; United States; Massachusetts; Boston
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    Chang, Edward H., David Allen, and Annelena Lobb. "Ming Min Hui at Boston Ballet." Harvard Business School Case 925-003, September 2024. (Revised December 2024.)
    • 14 Jun 2013
    • Talk

    Why Business Can Be Good at Solving Social Problems

    By: Michael E. Porter

    Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

    Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland
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    Porter, Michael E. "Why Business Can Be Good at Solving Social Problems." TEDGlobal, TED, London, United Kingdom, June 14, 2013.
    • September 2003 (Revised February 2004)
    • Case

    Alessi: Evolution of an Italian Design Factory (B)

    By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
    Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details
    Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy
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    Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (B)." Harvard Business School Case 504-019, September 2003. (Revised February 2004.)
    • 13 Feb 2012
    • News

    Wynton Marsalis Connects the Dots between Artists and Entrepreneurs at the Harvard Innovation Lab

    • 2001
    • Case

    Encylopedia Britannica (A)

    By: Vijay Govindarajan and Praveen Kopalle
    Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details
    Keywords: Competition; Software; Books; Information Publishing; Publishing Industry
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    Govindarajan, Vijay, and Praveen Kopalle. "Encylopedia Britannica (A)." 2001. (Case No. 2-0007.)
    • 05 May 2014
    • News

    Old Paint and Built-In Sticker Shock

    • 11 Aug 2011
    • Lessons from the Classroom

    Perfecting the Project Pitch

    Everyone has a good idea for the next hot start-up or the next great invention. Everyone. Just turn to the person next to you on the subway and ask her; she'll almost certainly detail a can't-miss opportunity. Developing the idea often is the easiest part of the... View Details
    Keywords: by Dennis Fisher
    • 21 Oct 2013
    • News

    How To Agree

    • 12 Oct 2020
    • News

    4 Moments That Changed the Watch World

    • January 2019 (Revised October 2020)
    • Technical Note

    Brand Storytelling

    By: Jill Avery
    Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
    Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
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    Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
    • 30 May 2013
    • Blog Post

    Product Launch Day

    At Sonation we’ve been working all summer toward product launch day, and the day has finally come! Last week I went to Michigan with my cofounder Paul to demo the app at Interlochen, one of the premier summer arts camps in the US. Of all... View Details
    Keywords: Entrepreneurship; Technology
    • 31 May 2017
    • News

    What Jane Austen can teach us about risk management

      Edward B. Berk

      Ted Berk is the Barry and Teri Volpert Fellow and a Senior Lecturer of Business Administration in the Finance Unit at Harvard Business School. He teaches Private Equity Finance in the elective curriculum and Finance I & II in the required curriculum.

      Ted... View Details

      • 05 Feb 2014
      • News

      Emotions as a negotiating tool

      • November 2010
      • Article

      People Often Trust Eloquence More Than Honesty

      By: Todd Rogers and Michael I. Norton
      This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
      Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics
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      Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
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