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Show Results For
- All HBS Web
(3,396)
- People (3)
- News (784)
- Research (1,872)
- Events (14)
- Multimedia (36)
- Faculty Publications (1,164)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- 04 Dec 2007
- First Look
First Look: December 4, 2007
services. In making strategic decisions around technology commercialization, managers often assume that the intellectual property environment and the architecture of the industry are beyond their control. This need not be so. This article... View Details
Keywords: Martha Lagace
- 27 Feb 2006
- Research & Ideas
Take Responsibility for Rising Stars
Many executives believe that leadership development is a job for the HR department. This may be the single biggest misconception they can have. As corporations have broken down work into manageable activities and then consolidated capabilities into areas of expertise,... View Details
- 11 Mar 2001
- Research & Ideas
Group Therapy
Look beyond the United States and Great Britain and you are likely to find networks of companies, from Latin America's grupos to India's business houses and Japan's keiretsu, helping to form the world's economies. For HBS associate professor Tarun Khanna, studying... View Details
Keywords: by Peter Jacobs
- October 2001 (Revised June 2004)
- Case
Harrah's Entertainment Inc.
By: Rajiv Lal and Patricia Carrolo
Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy
Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
- June 2011
- Article
The BP Oil Spill as a Cultural Anomaly?: Institutional Context, Conflict, and Change
By: Andrew J. Hoffman and P. Devereaux Jennings
This article argues that the BP Oil Spill is, potentially, a “cultural anomaly” for institutional changes in environmental management and fossil fuel production. The problem as defined by the spill’s context, the potential solutions provided by the competing logics in... View Details
Hoffman, Andrew J., and P. Devereaux Jennings. "The BP Oil Spill as a Cultural Anomaly? Institutional Context, Conflict, and Change." Journal of Management Inquiry 20, no. 2 (June 2011): 100–112. (Winner of the 2011 Journal of Management Inquiry, Breaking the Frame Best Paper Award.)
- February 18, 2014
- Article
Keep Your Kids out of the Entitlement Trap
By: Josh Baron and Rob Lachenauer
This article discusses the concern among wealthy family business owners that their children may become entitled and fail to contribute to society. The fear is grounded in reality, as studies show that a significant portion of inherited wealth is squandered. The article... View Details
Keywords: Family Ownership; Wealth; Family and Family Relationships; Personal Development and Career
Baron, Josh, and Rob Lachenauer. "Keep Your Kids out of the Entitlement Trap." Harvard Business Review (website) (February 18, 2014).
- January 2007
- Article
Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business
By: G. Jones and Peter Miskell
This article provides a longitudinal case study of the use of acquisitions by the Anglo-Dutch multinational Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than... View Details
Keywords: Mergers and Acquisitions; Integration; Value; Knowledge Use and Leverage; Business and Shareholder Relations; Interests; Business Ventures; Employees; Food and Beverage Industry
Jones, G., and Peter Miskell. "Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business." Business History 49, no. 1 (January 2007).
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs [stock-keeping units] within a product... View Details
- March 23, 2017
- Article
Incentives Don't Help People Change, but Peer Pressure Does
By: Susanna Gallani
This article summarizes the findings of a research study that examined the effectiveness of monetary and non-monetary incentives in establishing persistent organizational behavior modifications. The results of the study highlight the interplay between monetary and... View Details
Gallani, Susanna. "Incentives Don't Help People Change, but Peer Pressure Does." Harvard Business Review Digital Articles (March 23, 2017).
- Winter 2013
- Article
How to Identify the Best Customers for Your Business
By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III
How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details
Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III. "How to Identify the Best Customers for Your Business ." MIT Sloan Management Review 54, no. 2 (Winter 2013): 53–59.
- Article
"Troll" Check? A Proposal for Administrative Review of Patent Litigation
By: Lauren Cohen, John Golden, Umit Gurun and Scott Duke Kominers
The patent system is commonly justified as a way to promote social welfare and, more specifically, technological progress. For years, however, there has been concern that patent litigation is undermining, rather than furthering, these goals. Particularly in the United... View Details
Cohen, Lauren, John Golden, Umit Gurun, and Scott Duke Kominers. "Troll" Check? A Proposal for Administrative Review of Patent Litigation. Boston University Law Review 97, no. 5 (October 2017): 1775–1841.
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- Article
U.S. Multinationals in British Manufacturing before 1962
By: G. Jones and Frances Bostock
This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details
Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain
Jones, G., and Frances Bostock. "U.S. Multinationals in British Manufacturing before 1962." Business History Review 70, no. 2 (Summer 1996): 207–256.
- March 2007
- Article
Gender Effects and Stock Market Reactions to the Announcement of Top Executive Appointments
This study uses Kanter's token status theory to link announcements of top executives to shareholder reactions, highlighting possible gender effects. Using a sample of top executive announcements from 1990 to 2000, our results show that investor reactions to the... View Details
- Summer 2021
- Article
The Cost and Evolution of Quality at Cipla Ltd, 1935–2016
By: Muhammad H. Zaman and Tarun Khanna
This article examines the evolution of Indian pharmaceutical manufacturer Cipla towards producing drugs that met the quality standards of European and U.S. regulators. It employs new research in Cipla’s corporate archives, the Creating Emerging Markets database, and... View Details
Keywords: Cipla; Pharmaceuticals; Drug Quality; Generics; Quality; Standards; Information Technology; Cost; Organizational Culture; Business History; Pharmaceutical Industry; India
Zaman, Muhammad H., and Tarun Khanna. "The Cost and Evolution of Quality at Cipla Ltd, 1935–2016." Business History Review 95, no. 2 (Summer 2021): 249–274.
- 13 Oct 2006
- Other Presentation
Value-Based Competition in Health Care
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
Porter, Michael E. "Value-Based Competition in Health Care." Leonard Davis Institute of Health Economics, Philadelphia, PA, October 13, 2006.
- 26 Feb 2014
- News
Do Liars Make Better Artists?
- 30 Jan 2019
- News