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      • November 2012
      • Case

      New Balance Athletic Shoe, Inc. (Abridged)

      By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
      Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
      Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States
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      Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
      • November 2012
      • Article

      The Variance of Non-Parametric Treatment Effect Estimators in the Presence of Clustering

      By: Samuel G. Hanson and Adi Sunderam
      Non-parametric estimators of treatment effects are often applied in settings where clustering may be important. We provide a general methodology for consistently estimating the variance of a large class of non-parametric estimators, including the simple matching... View Details
      Keywords: Treatment Effects; Matching Estimators; Clustering; Applications and Software; Mathematical Methods
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      Hanson, Samuel G., and Adi Sunderam. "The Variance of Non-Parametric Treatment Effect Estimators in the Presence of Clustering." Review of Economics and Statistics 94, no. 4 (November 2012). (Stata and Matlab Code Here.)
      • October 2012
      • Supplement

      Applications of VTID

      By: Elie Ofek
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      Ofek, Elie. "Applications of VTID." Harvard Business School Video Supplement 513-701, October 2012.
      • October 2012 (Revised February 2014)
      • Case

      Keystone XL Pipeline

      By: Richard H. K. Vietor
      On January 18, 2012, President Obama rejected TransCanada's application for a "national interest" determination to approve construction of the Keystone XL Pipeline. Keystone XL was a 1,700 mile long, 36-inch diameter pipeline to transport 1.1 million barrels a day of... View Details
      Keywords: Energy; Petroleum; Environmentalism; United States; Oil Prices; National Security; Environmental Sustainability; Energy Sources; Energy Industry; Canada; United States
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      Vietor, Richard H. K. "Keystone XL Pipeline." Harvard Business School Case 713-039, October 2012. (Revised February 2014.)
      • October 2012
      • Case

      Microsoft Office 2007 (Abridged)

      By: Marco Iansiti and Bianca Buccitelli
      A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
      Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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      Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007 (Abridged)." Harvard Business School Case 613-061, October 2012.
      • October 2012
      • Article

      The Preference for Potential

      By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
      When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
      Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
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      Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
      • September 2012 (Revised March 2014)
      • Case

      Reinventing Brainlab (A)

      By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
      The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details
      Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Health Industry; Germany
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      Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab (A)." Harvard Business School Case 313-069, September 2012. (Revised March 2014.)
      • 2012
      • Working Paper

      IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

      By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih
      In this paper we explain how firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, we introduce the concept... View Details
      Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Strategy; Open Source Distribution; Value; Complexity; Intellectual Property
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      Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih. "IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property." Harvard Business School Working Paper, No. 13-012, August 2012. (Revised November 2012.)
      • July 2012 (Revised April 2014)
      • Case

      Research In Motion: The Mobile OS Platform War

      By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
      The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details
      Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States
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      MacCormack, Alan, Brian Dunn, and Chris F. Kemerer. "Research In Motion: The Mobile OS Platform War." Harvard Business School Case 613-001, July 2012. (Revised April 2014.)
      • July 2012 (Revised June 2018)
      • Case

      MC Tool

      By: Richard S. Ruback and Royce Yudkoff
      Two partners acquired MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive, and industrial equipment industries. In their first year of ownership, the partners... View Details
      Keywords: Capital Budgeting; Risk Management; Risk and Uncertainty; Problems and Challenges; Transformation; Production; Business Strategy; Manufacturing Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "MC Tool." Harvard Business School Case 213-013, July 2012. (Revised June 2018.)
      • 2012
      • Chapter

      IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture

      By: Josef Waltl, Joachim Henkel and Carliss Y. Baldwin
      Keywords: Business Model; Digital Platforms; Open Source Distribution; Complexity; Applications and Software; Intellectual Property
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      Waltl, Josef, Joachim Henkel, and Carliss Y. Baldwin. "IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture." In Software Business: Proceedings of the Third International Conference, ICSOB 2012, by M. A. Cusumano, B. Iyer, and N. Venkatraman, 94–106. Berlin, Germany: Springer-Verlag, 2012.
      • June 2012
      • Case

      Microsoft IT India

      By: Willy C. Shih, Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina and Helen Wang
      Raj Biyani faced tough challenges managing Microsoft IT India: leading a remote development organization in which key decisions were made in Redmond, and managing an organization that was perceived as less strategic than its sister Microsoft India Development Center... View Details
      Keywords: Organizational Development; Cross-functional Management; Foreign Subsidiaries; Strategy Alignment; Organizational Behavior; Indian Software Development; Global Distributed R&D; Software Industry; Organizational Structure; Research and Development; Operations; Leadership; Globalized Firms and Management; Business Subsidiaries; Information Technology; Applications and Software; Technology Industry; India
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      Shih, Willy C., Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina, and Helen Wang. "Microsoft IT India ." Harvard Business School Case 612-078, June 2012.
      • June 2012 (Revised July 2012)
      • Case

      Business-driven Research at IBM Research India

      By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo
      What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from... View Details
      Keywords: R&D; Computer Services Industries; IT R&D; Internet; Web-enabled Application; Technological Planning; Emerging Technologies; Information Technology; Internet and the Web; Research and Development; Projects; Practice; India
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      Shih, Willy, Margaret Pierson, Pankaj Agarwal, Diego Medicina, and Juan Prajogo. "Business-driven Research at IBM Research India ." Harvard Business School Case 612-076, June 2012. (Revised July 2012.)
      • June 2012
      • Supplement

      Foro Energy (B)

      By: Joseph B. Lassiter, William A. Sahlman and James McQuade
      Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual... View Details
      Keywords: Disruptive Technologies; Innovation & Entrepreneurship; Development Stage Enterprises; Entrepreneurial Management; Entrepreneurs; Petroleum; Natural Gas; High Technology; Energy; Entrepreneurship; Disruptive Innovation; Technological Innovation; Intellectual Property; Energy Industry
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      Lassiter, Joseph B., William A. Sahlman, and James McQuade. "Foro Energy (B)." Harvard Business School Supplement 812-163, June 2012.
      • May 2012 (Revised January 2013)
      • Case

      Wikipedia: Project Esperanza

      By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul
      In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details
      Keywords: Web-enabled Application; Internet; Information Publishing; Social and Collaborative Networks; Groups and Teams; Publishing Industry; United States
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      Piskorski, Mikolaj Jan, Andreea Gorbatai, and Tiona Zuzul. "Wikipedia: Project Esperanza." Harvard Business School Case 712-493, May 2012. (Revised January 2013.)
      • 2012
      • Working Paper

      No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

      By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee
      One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details
      Keywords: Corporate Social Responsibility and Impact; Crisis Management; Media; Newspapers; Business and Community Relations; Corporate Strategy
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      Luo, Jiao, Stephan Meier, and Felix Oberholzer-Gee. "No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events." Harvard Business School Working Paper, No. 12-091, April 2012.
      • March 2012 (Revised January 2013)
      • Case

      Boston Children's Hospital: Measuring Patient Costs

      By: Robert S. Kaplan, Mary L. Witkowski and Jessica A. Hohman
      The case describes two pilot projects on applying activity-based costing to measuring the cost of treating patients. It presents process maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses... View Details
      Keywords: Health Care; Time-Driven Activity-Based Costing; Costing; Hospitals; Activity Based Costing and Management; Mathematical Methods; Health Industry
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      Kaplan, Robert S., Mary L. Witkowski, and Jessica A. Hohman. "Boston Children's Hospital: Measuring Patient Costs." Harvard Business School Case 112-086, March 2012. (Revised January 2013.)
      • March 2012 (Revised December 2012)
      • Case

      Foro Energy (A)

      By: Joseph B. Lassiter III, William A. Sahlman and James McQuade
      Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual... View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Entrepreneurship; United States
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      Lassiter, Joseph B., III, William A. Sahlman, and James McQuade. "Foro Energy (A)." Harvard Business School Case 812-136, March 2012. (Revised December 2012.)
      • March 14, 2012
      • Blog Post

      How to Find the Perfect Job Applicant (or Look Like One)

      By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown
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      Schlesinger, Leonard A., Charles F. Kiefer, and Paul B. Brown. "How to Find the Perfect Job Applicant (or Look Like One)." Harvard Business Review Blogs (March 14, 2012). https://hbr.org/2012/03/how-to-find-the-perfect-job-ap.
      • March 2012
      • Article

      China's Growing IT Services and Software Industry: Challenges and Implications

      By: F. Warren McFarlan, Ning Jia and Justin Wong
      The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details
      Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China
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      McFarlan, F. Warren, Ning Jia, and Justin Wong. "China's Growing IT Services and Software Industry: Challenges and Implications." MIS Quarterly Executive 11, no. 1 (March 2012).
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