Apple - Publications - Faculty & Research

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

boundaries of businesses have become much more diffuse because of digital technology driven business models. Now, if you think about Walmart and Amazon, both their business models have changed over time. Many companies are becoming tech companies. The difference... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

Nordstrom and Apple illustrate some unorthodox performance measurement choices that provide the pathway to superior results. 4. What Strategic Boundaries Have You Set? Every strategy brings with it the risk that an individual's actions... View Details

Keywords: by Robert Simons

17 Jan 2018
Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

is concerned those pay ratios may appear misleading to both employees and investors because, in some cases, economic factors that drive those earnings differences won’t be apparent. For instance, Apple is likely to have a CEO-to-employee... View Details

Keywords: by Dina Gerdeman

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

careers of Oprah Winfrey, Elon Musk, and Jobs, who used their charisma to champion their ambitious vision, create revolutionary new products and services, and attain power and influence. In this excerpt from the book, Tedlow discusses how Jobs unseated an uncharismatic... View Details

Keywords: by Dina Gerdeman

Web

Profiles - MBA

areas of interest I’m very interested in user design, product management, and tech policy. Additionally, I’m passionate technology as it relates to accessibility and environmentalism. Formative experience at the intersection of technology and business While working at... View Details

20 Jul 2011
Research & Ideas

Five Discovery Skills that Distinguish Great Innovators

networking for resources, they actively search for new ideas by talking to people who may offer a radically different view of things. For example, Jobs talked with an Apple Fellow named Alan Kay, who told him to "go visit these crazy guys... View Details

Keywords: by Jeff Dyer, Hal Gergersen & Clayton M. Christensen

Web

Arthur Rock Center for Entrepreneurship | About

Arthur Rock & Company, which was instrumental in the birth of Apple and Intel. Unlike many venture funders, Rock’s formula for success relies on maintaining long-term ties with the companies he finances, often staying on company boards... View Details

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

intern on the launch team at SpaceX, but that lacked the real-world benefits she wanted. She interned in the engineering project management program at Apple last summer, but that job lacked a real connection to space. “Apple was a really... View Details

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

Related Reading: Reinventing Retail: The Novel Resurgence of Independent Bookstores Technology Reemergence: Creating New Value for Old Innovations Faber-Castell Doubles Down on the Pencil Has Apple Reinvented the Watch? What do you think?... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

01 Jun 2023
News

Elevator Pitch: Block by Block

is modern-era apartments built at significant cost reduction. The Why: There is a shortage of 5 million apartments in the United States alone. Cloud Apartments aims to address that shortfall and bring modular housing into the mainstream by becoming the View Details

Keywords: entrepreneurship; construction; housing; design; Construction of Buildings; Construction

2024
Chapter

Corporations as the Central Institutions of Society

By: Joseph L. Badaracco

Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details

Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society

Citation

Purchase

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

below. Book Excerpt Think Value, Not Profit By Felix Oberholzer-Gee There are few better places to observe value creation than outside the entrance of an Apple store. Watch customers as they exit with their elegant, beautifully packaged... View Details

Keywords: by Danielle Kost

21 Aug 2013
Research & Ideas

What Went Wrong at J.C. Penney?

After successful stints at Target (vice president of merchandising) and Apple (senior vice president of retail operations), it seemed Ron Johnson could do no wrong. But the winning streak came to a well-publicized end during his two-year... View Details

Keywords: by Jim Aisner; Retail

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Today Apple operates iTunes as a merchant that buys music rights from publishers and then sells it itself as it pleases to users. However, it is easily conceivable that at some point Apple may wish to... View Details

Keywords: by Sean Silverthorne; Technology

Web

Advisory Board - Entrepreneurship

existing material handling systems. Prior to joining Webvan, Mick spent three years in product marketing at Apple Computer as a Product Manager where he helped move many new technologies into the standard desktop platform including... View Details

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken iPhone. An airline customer... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

Profile

Bobby Tuohy

Everyone wants to hang out with him; he’s even played with our section’s basketball team.” For his internship, Bobby has secured a role as an operations product manager with Apple in Cupertino, what he describes as a “50/50 tech and... View Details

01 Jun 2024
News

Alumni Achievement Awards 2024

investment success. “The initial funding was $7.5 million; one of our first investments was $250,000 in Intel.” Apple corps: “We invested early in Apple, purchasing 10 percent of the company in 1979 for $300,000. Serving on the board for... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by... View Details

Keywords: by John Deighton and Leora Kornfeld

15 Dec 2023
News

The Musts of 2023

Harvard Business School professors to demystify vital business concepts in a way that's both entertaining and insightful. They break down academic theory without sacrificing depth. So if you want to learn how to become a master negotiator, or perhaps you want to gain... View Details

Publications