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- All HBS Web (620)
- Faculty Publications (466)
- 28 Jul 2015
- Working Paper Summaries
Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008
- 2009
- Case
Mercury Athletic Footwear, Inc.: Valuing the Opportunity (TN): Brief Case No. 4051.
By: Timothy A. Luehrman and Joel L. Heilprin
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
lines for major networks like PBS, Disney, and Cartoon Network (CookieJar Entertainment). As President of Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie... View Details
- January 2008 (Revised October 2010)
- Supplement
Sara Campbell Ltd. (B)
By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry
Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.)
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 2008
- Case
Nike Considered: Getting Traction on Sustainability
By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often perceived as having a higher status... View Details
- February 2023 (Revised February 2025)
- Case
Doing Business in Nairobi, Kenya
By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa
Jones, Archie L., Leonard A. Schlesinger, Pippa Tubman Armerding, and Kuria Kamau. "Doing Business in Nairobi, Kenya." Harvard Business School Case 323-086, February 2023. (Revised February 2025.)
- March 1996
- Supplement
Executive Shirt Company, Inc.: Analysis
Presents a follow-up. View Details
Hammond, Janice H. "Executive Shirt Company, Inc.: Analysis." Harvard Business School Supplement 696-093, March 1996.
- 2010
- Supplement
Berkshire Partners: Bidding for Carter's, Spreadsheet Supplement
By: Malcolm Baker and James Quinn
Keywords: Auctions; Valuation; Leveraged Buyouts; Mergers and Acquisitions; Apparel and Accessories Industry; Apparel and Accessories Industry; Massachusetts
Baker, Malcolm, and James Quinn. "Berkshire Partners: Bidding for Carter's, Spreadsheet Supplement." Harvard Business Publishing Supplement, 2010. Electronic. (Spreadsheet supplement for case number 205058.)
- September 1985 (Revised March 1989)
- Teaching Note
Benetton (A), Teaching Note
By: James L. Heskett
Teaching Note for (9-685-014). View Details
- May 1981
- Supplement
Stride Rite: Demand Forecasting Process (B)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (B)." Harvard Business School Supplement 181-123, May 1981.
- May 1981 (Revised June 1994)
- Case
Stride Rite: Demand Forecasting Process (A)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (A)." Harvard Business School Case 181-122, May 1981. (Revised June 1994.)
- April 2002
- Supplement
Gucci Group N.V. (C)
By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (C)." Harvard Business School Supplement 702-479, April 2002.
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- November 1988
- Teaching Note
B-W Footwear (TN)
By: David B. Yoffie
Teaching Note for (9-387-022). View Details
- August 1989 (Revised October 1990)
- Case
Reebok Brands
By: David E. Bell and Christian Schaack
Keywords: Apparel and Accessories Industry
Bell, David E., and Christian Schaack. "Reebok Brands." Harvard Business School Case 190-032, August 1989. (Revised October 1990.)
- November 2005 (Revised July 2006)
- Supplement
Cutter & Buck (C)
By: William A. Sahlman and Victoria Winston
Keywords: Apparel and Accessories Industry
Sahlman, William A., and Victoria Winston. "Cutter & Buck (C)." Harvard Business School Supplement 806-030, November 2005. (Revised July 2006.)
- July 1995 (Revised August 1999)
- Teaching Note
Dore-Dore TN
By: Janice H. Hammond and Ananth Raman
Teaching Note for (9-692-028). View Details
- September 2002 (Revised June 2003)
- Case
Cartier v. Metro
Metro, a German wholesaler, sued Cartier, a French luxury retailer, to require Cartier to honor Cartier's guarantee on its watches that Metro sold, even though Metro is not part of Cartier's selective distribution network. Is such a network incompatible with the... View Details
Keywords: Lawsuits and Litigation; Distribution Channels; Apparel and Accessories Industry; France; Germany; European Union
Bagley, Constance E., and Claude Mosseri-Marlio. "Cartier v. Metro." Harvard Business School Case 803-054, September 2002. (Revised June 2003.)