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- All HBS Web (617)
- Faculty Publications (464)
Show Results For
- All HBS Web (617)
- Faculty Publications (464)
- May 1981
- Supplement
Stride Rite: Demand Forecasting Process (B)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (B)." Harvard Business School Supplement 181-123, May 1981.
- April 2002
- Supplement
Gucci Group N.V. (C)
By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (C)." Harvard Business School Supplement 702-479, April 2002.
- September 2002 (Revised June 2003)
- Case
Cartier v. Metro
Metro, a German wholesaler, sued Cartier, a French luxury retailer, to require Cartier to honor Cartier's guarantee on its watches that Metro sold, even though Metro is not part of Cartier's selective distribution network. Is such a network incompatible with the... View Details
Keywords: Lawsuits and Litigation; Distribution Channels; Apparel and Accessories Industry; France; Germany; European Union
Bagley, Constance E., and Claude Mosseri-Marlio. "Cartier v. Metro." Harvard Business School Case 803-054, September 2002. (Revised June 2003.)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Advertising Industry; Advertising Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- Alumni WDYDWYD
Jeanine Barnett
equilibrium, I have found that few industries have as visible a stage and scorecard for these two dynamics as the business of fashion. Before I ventured into retail, as an analyst on Wall Street, I would... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often perceived as having a higher status... View Details
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- March 2012 (Revised September 2014)
- Supplement
Clarks at a Crossroads (B)
By: John A. Davis and Suzanne Stroh
Clarks (B) summarizes the results of the shareholders vote described in the (A) case. View Details
Davis, John A., and Suzanne Stroh. "Clarks at a Crossroads (B)." Harvard Business School Supplement 812-114, March 2012. (Revised September 2014.)
- February 2023 (Revised February 2025)
- Case
Doing Business in Nairobi, Kenya
By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa
Jones, Archie L., Leonard A. Schlesinger, Pippa Tubman Armerding, and Kuria Kamau. "Doing Business in Nairobi, Kenya." Harvard Business School Case 323-086, February 2023. (Revised February 2025.)
- 2008
- Case
Nike Considered: Getting Traction on Sustainability
By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of Katie Couric Media Marketplace, where we collaborated with purpose-driven brands. More recently, I served as... View Details
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 2009
- Case
Mercury Athletic Footwear, Inc.: Valuing the Opportunity (TN): Brief Case No. 4051.
By: Timothy A. Luehrman and Joel L. Heilprin
- 2010
- Supplement
Berkshire Partners: Bidding for Carter's, Spreadsheet Supplement
By: Malcolm Baker and James Quinn
Keywords: Auctions; Valuation; Leveraged Buyouts; Mergers and Acquisitions; Apparel and Accessories Industry; Apparel and Accessories Industry; Massachusetts
Baker, Malcolm, and James Quinn. "Berkshire Partners: Bidding for Carter's, Spreadsheet Supplement." Harvard Business Publishing Supplement, 2010. Electronic. (Spreadsheet supplement for case number 205058.)
- January 2008 (Revised October 2010)
- Supplement
Sara Campbell Ltd. (B)
By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry
Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.)
- November 1988
- Teaching Note
B-W Footwear (TN)
By: David B. Yoffie
Teaching Note for (9-387-022). View Details
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
bankers, programmers, creatives, and general managers often leave with a team of colleagues to join a competitor. This phenomenon is called a lift out. It is observed in industries as diverse as medicine,... View Details
Keywords: by Martha Lagace
- November 2019
- Supplement
Celebrity Fashions: Moving Ahead (B)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
Supplements the (A) Case. View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry
Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions: Moving Ahead (B)." Harvard Business School Supplement 120-054, November 2019.
- April 2001
- Supplement
Gucci Group N.V. (B)
By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (B)." Harvard Business School Supplement 701-089, April 2001.
- April 1996
- Case
J.C. Penney
By: Walter J. Salmon and Jeanne Blasberg
Keywords: Apparel and Accessories Industry
Salmon, Walter J., and Jeanne Blasberg. "J.C. Penney." Harvard Business School Case 596-102, April 1996.