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Show Results For
- All HBS Web
(692)
- News (79)
- Research (543)
- Multimedia (2)
- Faculty Publications (469)
- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
execution of tests, and other factors for suboptimal sales. When a product testing method is developed with care and refined on a regular basis, the results can substantially improve forecasts. We helped develop a testing method at one View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real online fashion and View Details
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
domestic Korean companies that did employ senior female managers, particularly but not exclusively in the apparel and publishing industries, also appeared to benefit financially from doing so.) The idea of exploiting the social divide is... View Details
Keywords: by Carmen Nobel
- October 1987 (Revised July 1991)
- Case
Tiffany & Co.
This premier retail jewelry company was bought from its parent, Avon, by a group of investors led by its own management in 1984. The company was highly leveraged, financially, and had to scramble to meet the cash flow and earnings requirements laid down by its lenders.... View Details
Keywords: Acquisition; Borrowing and Debt; Cash Flow; Price; Going Public; Apparel and Accessories Industry
Hayes, Samuel L., III. "Tiffany & Co." Harvard Business School Case 288-022, October 1987. (Revised July 1991.)
- August 2021
- Supplement
Coats: Supply Chain Challenges: Spreadsheet Supplement
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- April 2016
- Supplement
Jean-Claude Biver: The Reemergence of the Swiss Watch Industry
By: Ryan Raffaelli
Video supplement for Ryan Raffaelli's "Jean-Claude Biver" suite of teaching products View Details
Keywords: Re-emergence; Passion; Leading Change; Emerging Markets; Apparel and Accessories Industry; Switzerland
Raffaelli, Ryan. "Jean-Claude Biver: The Reemergence of the Swiss Watch Industry." Harvard Business School Multimedia/Video Supplement 416-703, April 2016.
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- 2009
- Other Teaching and Training Material
Christine Day at LuLuLemon
By: Michael Tushman, Ruth Page and Tom Ryder
- 2008
- Case
Nike Considered: Getting Traction on Sustainability
By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
- February 2006
- Supplement
Gucci Group N.V. (Domenico De Sole)
By: David B. Yoffie
Keywords: Apparel and Accessories Industry
Yoffie, David B. "Gucci Group N.V. (Domenico De Sole)." Harvard Business School Video Supplement 706-805, February 2006.
- September 2000
- Case
Atherton Clothing Company (B)
By: John A. Davis and Andrew Z. Tubman
Supplements the (A) case. View Details
Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (B)." Harvard Business School Case 801-150, September 2000.
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- May 1992
- Teaching Note
Whistler Corp. (A) and (B), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-690-011) and (9-692-072). View Details
- March 1990 (Revised October 1990)
- Case
Ruentex Industries Ltd. and Liz Claiborne, Inc.
Describes Ruentex's operations and the piece goods production process and begins to describe the company's relationship with Liz Claiborne, Inc., its largest customer. When used with Liz Claiborne, Inc. and Ruentex Industries Ltd. and Liz Claiborne, Inc. and Ruentex... View Details
Flaherty, Marie-Therese M., and Jill S. Dalby. "Ruentex Industries Ltd. and Liz Claiborne, Inc." Harvard Business School Case 690-049, March 1990. (Revised October 1990.)
- February 1995
- Teaching Note
Vanity Fair Mills: Market Response System TN
By: David E. Bell
Teaching Note for (9-593-111). View Details
- January 1995 (Revised March 1995)
- Teaching Note
Georgetown Leather Design TN
By: Walter J. Salmon and David Wylie
Keywords: Apparel and Accessories Industry
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.