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  • September 2020 (Revised February 2024)
  • Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • 21 Feb 2019
  • Blog Post

Machine Learning and Behavioral Economics

policy to work on a side interest, a machine learning tool to help small businesses identify promising business opportunities. “Google has useful information on foot-traffic patterns, plus satellite imagery and other View Details
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and businesses competing for the... View Details
Keywords: Dina Gerdeman
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

which transparency can backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55804 forthcoming PS: Political Science & Politics Informal Institutions and Survey Research in the... View Details
Keywords: Dina Gerdeman
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I employ? Machine learning, data science, big data, and predictive View Details
Keywords: Dina Gerdeman
  • Web

Clusters - Institute For Strategy And Competitiveness

Cluster Mapping Project The U.S. Cluster Mapping Project provides policy makers, economic development practitioners, and researchers with powerful data and tools to understand... View Details
  • May 2018 (Revised February 2019)
  • Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb
As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details
Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry
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  • Article

The Impact of the 'Open' Workspace on Human Collaboration

By: Ethan Bernstein and Stephen Turban
Organizations’ pursuit of increased workplace collaboration has led managers to transform traditional office spaces into “open,” transparency-enhancing architectures with fewer walls, doors, and other spatial boundaries, yet there is scant direct empirical research on... View Details
Keywords: Open Office; Transparency; Collaboration; Collective Intelligence; Workspace; Workspace Design; Architecture; Cubicles; Boundaries; Spatial Boundaries; Human Behavior; Propinquity; Co-location; Interaction; Sociometers; People Analytics; Buildings and Facilities; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Networks; Social and Collaborative Networks; Information Technology; United States
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    Paul Hamilton

    Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
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    • March–April 2012
    • Article

    The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

    By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz
    This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details
    Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry
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    • 11 Aug 2008
    • Research & Ideas

    Strategy Execution and the Balanced Scorecard

    Ramaswany's customer co-creation process might prove most relevant. If the company has distinctive capabilities in important business processes— operations management, customer data mining, or product features View Details
    Keywords: by Martha Lagace
    • 2024
    • Working Paper

    Anytime-Valid Inference in Linear Models and Regression-Adjusted Causal Inference

    By: Michael Lindon, Dae Woong Ham, Martin Tingley and Iavor I. Bojinov
    Linear regression adjustment is commonly used to analyze randomized controlled experiments due to its efficiency and robustness against model misspecification. Current testing and interval estimation procedures leverage the asymptotic distribution of such estimators to... View Details
    Keywords: Mathematical Methods; Analytics and Data Science
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    • May 23, 2011
    • Article

    Leading and Lagging Countries in Contributing to a Sustainable Society

    By: Robert G. Eccles and George Serafeim
    To determine the extent to which corporate and investor behavior is changing to contribute to a more sustainable society, researchers Robert Eccles and George Serafeim analyzed data involving over 2,000 companies in 23 countries. One result: a ranking of countries... View Details
    Keywords: Change; Society; Corporate Disclosure; Natural Environment; Rank and Position; Social Issues; Financial Statements; Behavior
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    • May 2024
    • Article

    Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities

    By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
    Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details
    Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States
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    • Web

    Value-Based Health Care - Institute For Strategy And Competitiveness

    critical thinking; earlier clinical experience; and advanced clinical and student-tailored basic/population science experiences that provide customized pathways for every... View Details
    • July 2019
    • Article

    'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity

    By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
    When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined... View Details
    Keywords: Cognition and Thinking; Creativity; Forecasting and Prediction
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    • June 2022
    • Article

    The Use and Misuse of Patent Data: Issues for Finance and Beyond

    By: Josh Lerner and Amit Seru
    Patents and citations are powerful tools for understanding innovation increasingly used in financial economics (and management research more broadly). Biases may result, however, from the interactions between the truncation of patents and citations and the changing... View Details
    Keywords: Patents; Analytics and Data Science; Corporate Finance; Research
    Related
    • 09 Dec 2015
    • Research Event

    How Do You Predict Demand and Set Prices For Products Never Sold Before?

    explained that the world of business analytics includes descriptive analytics (analyzing what has happened), predictive analytics (analyzing data... View Details
    Keywords: by Carmen Nobel; Retail; Apparel & Accessories
    • 04 Sep 2018
    • First Look

    New Research and Ideas, September 4, 2018

    W. Feeley Abstract—Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own... View Details
    Keywords: Dina Gerdeman