Airlines - Publications - Faculty & Research

Career Coach

Jan Pianca

MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist individuals with their job search,... View Details

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

fix. In the short run, it may be easier to sweep the problem under the rug than to find a real solution. But if customers have the choice to go elsewhere, companies do well to keep them satisfied. Lessons from United Airlines For a... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

behavior. The leading causes of passenger disruptions on airplane flights. (Source: Research Report: Physical and Situational Inequality on Airplanes Predicts Air Rage.) Source: Micaela Brody They pored through a private database of all air rage incidents from a large... View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

25 Mar 2013
Research & Ideas

How Chapter 11 Saved the US Economy

It's no surprise that Harvard Business School professor Stuart C. Gilson gave an enthusiastic thumbs-up to the recently announced $11 billion US Airways/American Airlines merger. The deal, which came after American's parent company, AMR... View Details

Keywords: by Kim Girard; Financial Services

Portrait Project

Michael Nkansah

century. Africa's economic rise has set the stage for a transportation revolution—one I intend to help shape. I will build an airline that links the remotest parts of the continent, connecting its people and markets. I learned the value... View Details

01 Apr 2000
News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details

Keywords: Margie Kelly

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an View Details

Keywords: by John A. Quelch; Entertainment & Recreation

01 Oct 1996
News

Leading In a New Era

organization and recognize that they can exert much greater influence by getting directly involved in the recruitment, development, and deployment of people." People First Indeed, as disparate as are the industries in which Boise Cascade, Liz Claiborne, and American... View Details

Keywords: Nancy O. Perry

23 Jul 2016
News

The Art of Persuasion

When Radhika Piramal (MBA 2006) returned to India in 2009, she noted two developing trends with direct implications for VIP Industries, her family’s luggage and bag business. First, air traffic was increasing rapidly with the introduction of new View Details

Portrait Project

Thomas Rajan

industry one airline at a time to where value isn't just a fair ticket price or a healthy balance sheet, but where customers and employees are treated with dignity and respect as well. To lift nations to the heights of their economic... View Details

Portrait Project

Ryan Flamerich

never. I asked anyone who would listen for time, and I found my way to a cargo airline. My experience led me to write a case on airline finance that is now taught to all first-year MBA students. A year later, the industry is still... View Details

01 Sep 2010
News

Reinventing the Annual Report

in this effort, including Southwest Airlines (with its Southwest Airlines One Report), United Technologies Corporation (UTC), the Dutch electronics and health-care giant Philips, the German chemical company... View Details

Keywords: Robert G. Eccles

09 Jan 2013
Sharpening Your Skills

Sharpening Your Skills: Understanding Customers

Crisis It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it... View Details

Keywords: Re: Multiple Faculty

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

01 Oct 2002
News

All Aboard

no-nonsense manager.” “When I get called, it's generally because there's an operational or financial problem, and people have decided it's time to cease talking about it and do something,” he told the Associated Press (June 19, 2002). View Details

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

entertaining," Walker said. Priceline.com, a consumer-to-business Web site launched in 1998, sells groceries using the same "name your price" scheme it uses to sell surplus airline tickets and hotel rooms to travelers. Online shoppers are... View Details

28 Feb 2017
First Look

First Look at New Research, February 28

company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details

Keywords: Sean Silverthorne

22 Aug 2019
News

Getting There

expanded into a “super app,” offering everything from food and parcel delivery, to hotels and airline bookings, and access financial and health services. “It’s a miracle that we are where we are now,” says Anthony Tan. VIEW VIDEO View Details

Keywords: Transit and Ground Passenger Transportation; Transportation

01 Oct 1996
News

"Service-Profit Chain" Links Members of Service Management Unit

The following article is the sixth in a series on the activities and research taking place in each academic unit at HBS. Why was Southwest Airlines the only U.S. airline to realize a profit in 1992? What has... View Details

Keywords: Susan Young

Publications