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  • 19 Sep 2023
  • Blog Post

2023 Summer Internships in Business & Environment

response services by connecting customers’ distributed energy resource assets (DERs) to every wholesale electricity market in North America. The Product Partnerships team is responsible for conducting market research for partnership... View Details
  • May 2022
  • Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Related
  • August 2017 (Revised July 2019)
  • Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Japan
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  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

twentieth century, Americans read how-to-sell books and turned Bruce Barton's The Man Nobody Knows (1925), which portrayed Jesus Christ as a successful sales and advertising executive, into a bestseller. Books on salesmanship skills still... View Details
Keywords: by Laura Linard
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although much of its content is longer,... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 12 Mar 2021
  • News

My Favorite Case

lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency... View Details
Keywords: Educational Services; Educational Services
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

private organizations, however, the quasi-government agencies did not face the problems likely to be faced by a private agency in conducting the investment promotion tasks that are more like typical... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

Collaborating with a friend, Nouf, Fatima launched Jonnah, a nonprofit that would help women with sewing skills get the materials, space, and services necessary to run a garment business. By August 2018, they had successfully launched... View Details
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709004 Hrad Technika Harvard Business School Case 609-039 Examines a struggling IT outsourcing project from the perspective of the IT services provider—Hrad... View Details
Keywords: Martha Lagace
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

Value. She is a former brand manager at Gillette, AT&T, and Samuel Adams and an advertising agency executive, and remains close to practice by serving as a board member, consultant, educator, and advisor... View Details
Keywords: by Jill Avery and Richard Edelman
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

knowledge and value creation are distributed across many actors. We propose a theory of IP modularity based on value maximization net of transaction and agency costs. We then use case examples to extend the theory into practical settings... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

its cans, and Sony for its electronic devices. These suppliers are then responsible for supplying, displaying, pricing, and advertising their merchandise within the space allocated by Wal-Mart, and they receive the revenue from sales to... View Details
Keywords: by Sean Silverthorne; Technology
  • October 2007 (Revised December 2007)
  • Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

Investment Act, which challenged redlining policies of local banks that set higher hurdles for home-ownership among minorities. But it ended with the recent $5.2 trillion guarantee of Fannie Mae and Freddie Mac assets after these quasi-government housing View Details
Keywords: by John Quelch
  • Web

Social Enterprise - Faculty & Research

Beiting Cheng, Ioannis Ioannou and George Serafeim In this paper, we investigate whether superior performance on corporate social responsibility (CSR) strategies leads to better access to finance. We hypothesize that better access to finance can be attributed to a)... View Details
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

co-founder of the ad agency Batten, Barton, Durstine & Osborn, secured the U.S. Steel advertising account in 1935. Barton recognized that executives of U.S. Steel subsidiaries, sometimes skeptical of public... View Details
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

climate, clean energy, clean cars, and protecting natural resources, most recently as undersecretary of the California Natural Resources Agency (CRNA). Before CNRA, Barranco was chief executive for River LA, deputy chief of staff at the... View Details
  • 16 Mar 2009
  • Research & Ideas

When the Internet Runs Out of IP Addresses

and ultimately make the Internet less useful than it could be. Another important challenge is that if networks can't get new IP addresses, it will be harder to enter many technology businesses. Want to start a new ISP? Or run a service... View Details
Keywords: by Sean Silverthorne; Telecommunications
  • 16 Oct 2015
  • Blog Post

HBS and the Arts

opportunity to combine my interests in art and finance by working for an asset management firm where I helped to establish a group focused on financial services for the art community. We worked with museums, artist foundations, artists,... View Details
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

challenges that these digital businesses have to deal with to provide an effective, unbiased service that protects the rights of consumers. And we can learn a lot from this new generation of digital firms as we watch them try to navigate... View Details
Keywords: by Dina Gerdeman