New Product Adoption - Publications - Faculty & Research

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

quickly than inflation; restriction of access and services; standards of care that lag behind accepted benchmarks; frequent treatment errors; wide variations in practice patterns; slow adoption of best practices; and slow diffusion of... View Details

Keywords: by Michael E. Porter; Health

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

pharmacists did, their cut-rate prices on popular brand-name packaged goods posed a major threat to mom-and-pop businesses like Gleason’s. So she and other traditional retailers began arguing that pineboards practiced predatory pricing, selling View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

A British merchant's long-forgotten seventeenth-century book may not only fuel a radical rethinking about how modern economies developed in Europe and America, but also add historical perspective on today's hot-button issue of the proper relationship between government... View Details

Keywords: by Sean Silverthorne

27 Oct 2014
Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

Near the Guatemalan border in Mexico's Chiapas region, sandwiched between the Sierra Madres and the Pacific Ocean, there's a fertile pocket of land called the Soconusco. While once a hotbed of cacao production for the Aztecs and then the... View Details

Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

encourage innovative thinking about a challenge is to deconstruct the problem, such as when a musical director makes the orchestra practice a madrigal at a snail's pace. When trying to create something new you have to do something... View Details

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with Yash Raj Studios, one of... View Details

Keywords: by Kim Girard; Motion Pictures & Video

26 Nov 2001
Research & Ideas

Women Entrepreneurs Use Springboard for Funding

fared financially as a result of the event, stats from the year 2000 are encouraging. Forty percent of the women entrepreneurs in last year's New England forum collectively raised $100 million in equity capital. According to Andrea... View Details

Keywords: by Martha Lagace

11 Jun 2020
In Practice

Are Digital Organizations Better at Overcoming COVID?

industry. That said, technology will be most powerfully utilized during the pandemic by those firms who apply it organization-wide to create more nimble, efficient organizations, more capable of managing the factors of production (e.g.,... View Details

Keywords: by Danielle Kost

02 Jul 2013
First Look

First Look: July 2

relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details

Keywords: Anna Secino

12 Apr 2016
First Look

April 12, 2016

Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices... View Details

Keywords: Sean Silverthorne

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

elements of the marketing mix when it comes to brand building. Developing new products provides an edge in product differentiation, he said, and pricing should be as important... View Details

Keywords: by James E. Aisner

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock market was in the tank. It is not at all... View Details

Keywords: by Susan Young

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

through the years sharp rises in agricultural production and population quickly depleted the local water supplies. In response, the state and federal governments stepped in and created a water infrastructure of dams and aqueducts that... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

22 Jul 2013
Sharpening Your Skills

Sharpening Your Skills: Meeting Management Challenges in India

Lakshmi Iyer believes the problem has more to do with intellectual pirates than the cinematic kind. Modern Indian Art: The Birth Of A Market Before 1995, there was little market for twentieth-century Indian fine art. That's when artists, auction houses, critics, and... View Details

Keywords: Re: Tarun Khanna & Rohit Deshpande

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes, who is faculty chair of a View Details

Keywords: by Sean Silverthorne; Retail

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

such as the new iWatch, and I'm offered a service that will alert my doctor of any health abnormalities via the device , I'm going to agree to that. My health will win out over privacy in that case." We have learned to live with and... View Details

Keywords: by James Heskett

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

provisions that made them difficult to compare, even for economic man, let alone for average consumers who may also have had too little self-control in their desire for a home and a mortgage. The resulting mortgages were then packaged in ways that John Bogle, in his... View Details

Keywords: by Jim Heskett

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

A few years ago anyone could become an entrepreneur. All you needed was a half-baked idea and a phone to hear offers from salivating venture capitalists. Now the environment is much more difficult. Question: Do you have what it takes to be an entrepreneur in this View Details

Keywords: by Walter Kuemmerle

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

cash that we have and make it last till the cash flow is positive, which means we need to reduce the burn rate.' It stops the meeting cold. Then the entrepreneur blurts something out like, 'Well, we wouldn't be able to do that unless we take out 25 percent of our... View Details