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  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • 01 Mar 2018
  • News

What I Do: Philippe Hellich (MBA 1996)

Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs over 194,000 workers in 49... View Details
Keywords: Julia Hanna; illustrations by Peter and Maria Hoey
  • 2012
  • Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski
This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany
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  • 27 Sep 2018
  • Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail
  • 05 Mar 2021
  • Blog Post

Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear

wanted to create going into Bootcamp. Our advisors, however, really pushed us to dive deep into customer discovery, surveys and experiments to truly understand the problem we were trying to solve. In talking with potential View Details
  • 06 Dec 2021
  • News

In My Humble Opinion: Come Clean

Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details
Keywords: Julia Hanna; career; life experiences; dry cleaning; leadership; music; Personal and Laundry Services; Personal Services
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
Keywords: April White
  • 01 Apr 1999
  • News

Short Takes

internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey
  • December 2005 (Revised July 2006)
  • Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details
Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Asia; Europe
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  • May 1999 (Revised March 2001)
  • Case

Marshall Industries

By: Jeffrey F. Rayport
Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry
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  • 01 Jun 2007
  • News

More Faculty Honors

teaching and research. Professor Joseph Bower is the coeditor of From Resource Allocation to Strategy, which was named Best Management Book of 2006 by strategy + business magazine. A book coauthored by Professor Sunil Gupta, Managing View Details
Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 29 Mar 2016
  • First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • News

Making Their Way

for aggressively growing our U.S.-based manufacturing operations, while incorporating a global mindset and offering our customers a true international capability.” With technology leveling the playing field, CGM can function as a globally... View Details
Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

has to be implemented across a large, distributed organization. "Large firms definitely had some work to do to adopt," says McElheran. "But it seems that the best firms had practices in place to deal with the complexity. The real stumbling block was that their View Details
Keywords: by Maggie Starvish
  • Profile

Hiroshi Mikitani

to customize their web presence rather than be forced to conform to a standard design. “We encouraged them to interact directly with customers because we’d found that merchants who told their personal... View Details
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations empower frontline employees to experiment with different ways to meet diverse customer needs across different locations. We conducted a field... View Details
Keywords: Re: Multiple Faculty
  • 23 Jun 2009
  • First Look

First Look: June 23

focuses on interoperability: vendors should enable products to work together so customers can realize the full benefit of complementary products offered by competing vendors. Following this principle enables products to connect to each... View Details
Keywords: Martha Lagace
  • 01 Dec 2014
  • News

Instilling Production with Principles

pro-environmental policies are money savers and the key to her company’s continued success, Yang says. More Retail Revolutions Recycling the Consignment Shop Bigger than the local consignment shop and easier than eBay, thredUP, cofounded by James Reinhart (MPA/MBA... View Details
Keywords: April White; fashion; Manufacturing
  • Web

Franklin R. Anderson Classroom, Aldrich Hall 11 | About

in order to return to community development work upon graduation from HBS. He is the retired chair of the board of Custom Molders, Inc., of Durham, North Carolina. View Details
  • Profile

Joseph Abel

electricity from the sun,” Joe explains, “but there’s a huge up-front cost.” To overcome the obstacle, Sungevity packages panel-installation and financing together, offering customers a solar-energy purchase similar to a lease on a car.... View Details