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    David W. Johnson

    Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United... View Details
    Keywords: Food & Tobacco
    • 06 Sep 2005
    • Research & Ideas

    The Best Place for Retirement Funds

    thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
    Keywords: by Ann Cullen
    • 19 Feb 2018
    • Sharpening Your Skills

    Amazoned: Is Any Industry Safe?

    Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details
    Keywords: by Sean Silverthorne; Retail
    • Web

    Baker Old Class Collection | Baker Library | Bloomberg Center | Harvard Business School

    York Cotton Exchange’s Daily Market Report , 1871–1923. William B. Dana. Cotton from Seed to Loom: A Hand-book of Facts for the Daily Use of Producer, Merchant and Consumer . New York: W.B. Dana, 1878. William B. Dana. Cotton from Seed to... View Details
    • September 2021 (Revised December 2021)
    • Case

    Telepass: From Tolling to Mobility Platform

    By: Chiara Farronato, Stefano Denicolai and Sarah Mehta
    Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details
    Keywords: Mobile Payment; App; Mobility Services; Analysis; Change; Change Management; Transformation; Transition; Innovation and Invention; Strategy; Information Technology; Mobile and Wireless Technology; Transportation; Transportation Networks; Value; Value Creation; Consumer Behavior; Technology Industry; Transportation Industry; Insurance Industry; Europe; Italy; Milan
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    • Fast Answer

    Music & Activism: Market Research Resources

    including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web search trends by... View Details
    • 12 Mar 2008
    • Working Paper Summaries

    Allocating Marketing Resources

    Keywords: by Sunil Gupta & Thomas J. Steenburgh
    • 2025
    • Working Paper

    An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?

    By: Matteo Gasparini and Peter Tufano
    This research studies business alliances that seek to address climate change, offering empirical evidence to address claims advanced by alliance supporters and critics. We study eleven major alliances mostly focused on financial services firms and 424 major... View Details
    Keywords: Antitrust; Climate Change; Financial Institutions; Competition; Network Effects; Alliances
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    • October 19, 2021
    • Article

    The Facebook Trap

    By: Andy Wu
    Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details
    Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy
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    • February 2018 (Revised December 2019)
    • Case

    Rise of the Drones: Identified Technologies

    By: Andy Wu and George Gonzalez
    The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
    Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
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    • 2009
    • Other Teaching and Training Material

    Personal Rapid Transport at Vectus, Inc.

    By: Benjamin Edelman
    PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details
    Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry
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    • February 2003 (Revised April 2003)
    • Case

    Brioni

    By: David E. Bell
    Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details
    Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry
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      Sylvia Escovar

      Keywords: Oil; Gas

        Rosario Bazán

        Keywords: Canning, Agriculture
        • 02 May 2023
        • Blog Post

        Sustainability Career Advice from the Career & Professional Development Office

        Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details

          Mickey Konson

          Fintech Entrepreneur: 25 years global experience, ranging from fintech founder raising $100MM in public and private equity, to bank senior executive running $2BN P&L. Passionate about technology-enabled delivery of financial services to View Details
          Keywords: Finance;#64;#Software/App
          • January 2004 (Revised October 2006)
          • Case

          Electronic Arts in Online Gaming

          By: Thomas R. Eisenmann and Justin Wong
          Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
          Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
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          • Fast Answer

          Television: overview & ratings

          film and television. S&P NetAdvantage: Publishes a "Broadcasting & Cable" industry report (also see "Movies and Home Entertainment") eMarketer: Coverage on how people are consuming television. For... View Details
          • 01 Jun 2008
          • News

          Faculty Books

          forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers... View Details
          Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management
          • Web

          Buy Now, Pay Later: Credit, Information, and the Courts

          the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits As pioneers of the nascent information industry, the nineteenth-century credit ratings firms survived near-fatal attacks on several fronts.... View Details