Consumer - Publications - Faculty & Research

03 Jan 2018
News

Candy That Is Good for You

we knew there was room to really get in there and disrupt and innovate. “The response has been overwhelmingly positive. Consumers are thrilled to have finally found an alternative to the artificial gums they've been having up until now.... View Details

17 May 2017
News

Nisa Godrej Takes Over

Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details

Web

Leadership, Culture, and Transition at lululemon | Information Technology

Featured Case Leadership, Culture, and Transition at lululemon This multimedia case study delves into the leadership transition at lululemon, focusing on new CEO Christine Day's challenge to sustain the fitness retailer's growth amidst declining View Details

01 Feb 2002
News

Springboard Boosts Funding Prospects for Women Entrepreneurs

in a nationwide series. Presenters were seeking capital in the $1 million to $15 million range for companies involved in software, life sciences, business products and services, information services, information technology, and consumer... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2010
News

Start-Ups Make Their Pitch

help consumers locate a business or person to handle local service needs, get price quotes, and book appointments. Southern California: Kiwilimón (Deborah Dana Beyda, MBA ’08, cofounder) is a food and recipe Internet portal for... View Details

Keywords: awards; Furniture and Related Product Manufacturing; Manufacturing

19 Oct 2017
Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

motivations for prosocial behavior, such as volunteering and charitable giving. These insights are important not only for nonprofits trying to motivate donors to give, but also for almost any company that wants to convince consumers the... View Details

Keywords: by Michael Blanding

22 Dec 2022
Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

With Intention. “We want consumers to sync what they are investing in with their financial assets, with education about decarbonization investment opportunities in their own homes and cars.” She continued, “My husband and I have been... View Details

01 Dec 2020
News

Finding The Right Patient-Provider Match

Kyruus’s search engine enables consumers to find the best providers for their health care needs. Since he was eight years old, Graham Gardner, MD (MBA 2007) knew he wanted to be a doctor. Once he completed his training as a cardiologist,... View Details

Keywords: Susan Young

01 Mar 2017
News

Case Study: Moment in the Sun

health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days. Ario was originally focused on... View Details

Keywords: Dan Morrell

01 Mar 2006
News

The Real Conflict

prices are significantly lower than its competitors. Assuming the company’s prices are 8 percent lower — at the low end of the estimates from various studies summarized in a recent report by Global Insight — and applying that to Wal-Mart’s domestic sales volume, U.S.... View Details

Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details

Keywords: by Carmen Nobel; Advertising

Fast Answer

Identity theft & credit card fraud

Where can I find figures and trends on identity theft and credit card fraud? Consumer Sentinel Network Reports via the Federal Trade Commission Web site. Note that information about credit card fraud can often be found within reports... View Details

William C. Procter

Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including Crisco shortening, but also... View Details

Keywords: Personal Care & Home Products

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details

Keywords: by Ann Cullen

26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

January 2014 (Revised November 2021)
Case

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier

How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details

Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States

Citation

Educators

Purchase

Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various... View Details

Keywords: Fabricated Goods

Web

Buy Now, Pay Later: Research Links - Printed Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

01 Dec 2018
News

Supporting Global Understanding, Locally

given her a broad perspective on global business. “Too often we become so consumed by what’s happening in our own house we forget to look outside and check on the rest of the neighborhood,” she says. “HBS’s Global Leaders Circle offers... View Details

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

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