• Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

• 2023
• Article

Evidence from the First Shared Medical Appointments (SMAs) Randomised Controlled Trial in India: SMAs Increase the Satisfaction, Knowledge, and Medication Compliance of Patients with Glaucoma

By: Nazlı Sönmez, Kavitha Srinivasan, Rengaraj Venkatesh, Ryan W. Buell and Kamalini Ramdas

In Shared Medical Appointments (SMAs), patients with similar conditions meet the physician together and each receives one-on-one attention. SMAs can improve outcomes and physician productivity. Yet privacy concerns have stymied adoption. In physician-deprived nations,... View Details

Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; India

Citation

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Related

Sönmez, Nazlı, Kavitha Srinivasan, Rengaraj Venkatesh, Ryan W. Buell, and Kamalini Ramdas. "Evidence from the First Shared Medical Appointments (SMAs) Randomised Controlled Trial in India: SMAs Increase the Satisfaction, Knowledge, and Medication Compliance of Patients with Glaucoma." e0001648. PLoS Global Public Health 3, no. 7 (2023).

• 2006
• Other Unpublished Work

Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry

By: Juan Alcacer and Rachelle C. Sampson

Anecdotal evidence suggests that patent litigation has increased in the last 20 years as firms in knowledge intensive industries use patents more frequently to protect their knowledge stocks and managers focus on extracting new revenue streams from existing patent... View Details

Keywords: Patents; Competition; Lawsuits and Litigation

Citation

Related

Alcacer, Juan, and Rachelle C. Sampson. "Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry." 2006. (Presented at Academy of Management Annual Meeting in Honolulu, HI, August 2005.)

• Person Page

Reviews for Beauty Imagined

By: Geoffrey G. Jones

“This illuminating account of the history of the beauty business, as well as its current challenges in the face of globalization, offers unique insights on the drivers of success and failure in an industry in which branding and marketing are at the heart of... View Details

• 01 Jan 2002
• News

Egon P.S. Zehnder (MBA '56)

us to hire consultants who have little interest in self-aggrandizement," he wrote last year in the Harvard Business Review. "We must hire people who are team players, who get more pleasure from the group's success than their own... View Details

• 27 Oct 2002
• Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

marketing to gather, catalogue, analyze, and share such information as current sales rates, customer response to new initiatives, competitive activity, and marketing communication literature including brochures, proposals, and presentations. Companies have found View Details

Keywords: by Benson Shapiro

• 01 Oct 1997
• News

High Fives

father-in-law said it would be in the new CEO's interest to make sure that my career was successful also. I took the job.” Investment outlook over the next five years: “I'm bullish. We're in a world of low inflation. Market economies and... View Details

• 12 Jun 2014
• Working Paper Summaries

The Triumph of the Humble Chief Risk Officer

Keywords: by Anette Mikes

• 16 Apr 2013
• Working Paper Summaries

The Auditing Oligopoly and Lobbying on Accounting Standards

Keywords: by Abigail M. Allen, Karthik Ramanna & Sugata Roychowdhury; Accounting; Banking

• June 2015 (Revised October 2015)
• Case

High Liner Foods, 2015

By: John R. Wells and Galen Danskin

In 2015, Canadian-based High Liner Foods Ltd was one of North America's largest frozen fish processors with extensive shares of both the food service and retail channels in Canada, the USA and Mexico. With over C$1 billion in revenues, the company had grown four fold... View Details

Keywords: Strategic Analysis; Strategic Decision Making; Family Business; Commodities; Strategic Planning; Strategy; Competitive Strategy; Food and Beverage Industry; North America; Canada

Citation

Educators

Related

Wells, John R., and Galen Danskin. "High Liner Foods, 2015." Harvard Business School Case 715-463, June 2015. (Revised October 2015.)

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details

• 06 Aug 2019
• Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

managers to think about what they want to get out of this. And how do I measure the success of it? Do I want brand awareness? Do I want to drive sales? Do I want to drive conversation on social media? Those are all worthy goals, but... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

• 17 Dec 2007
• Research & Ideas

The Rise of Medical Tourism

founder and chairman of Apollo Hospitals, says he spent a lot of time studying specialists almost like an executive search firm would, to identify their pleasure points and pain points in terms of building a successful practice in the... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies