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01 Sep 2023
Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

manager at Gavi, the Vaccine Alliance, he supported the refresh of Gavi's corporate strategy, integrating learnings from COVAX (a global response to end the COVID-19 pandemic co-led by Gavi and the WHO) into its core operations.... View Details

April 2006 (Revised October 2008)
Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details

Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)

Educators

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

"It doesn't happen overnight. Based on my observation of companies for almost a decade, I map out four levels that exemplify distinct stages through which companies may evolve on this journey." In our e-mail Q&A, we asked Gulati to describe what View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

2012
Book

The Oxford Handbook of Business and the Natural Environment

By: Pratima Bansal and Andrew J. Hoffman

Environmental issues now loom large on the social, political, and business agenda. Over the past four decades, "corporate environmentalism" has emerged and been constantly redefined, from regulatory compliance to more recent management conceptions such as pollution... View Details

Keywords: Environmental Sustainability; Business Strategy; Policy; Governance Compliance

May 1992 (Revised May 1993)
Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett

Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details

Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

more important than previously thought, says Ariel D. Stern, an assistant professor of business administration at Harvard Business School, where she is the Hellman Faculty Fellow in the Technology and Operations Management Unit. “Product... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

February 2008 (Revised March 2008)
Case

Harvard Business School

By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop

In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details

Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry

09 Nov 2021
News

Changes To The Applicant Tracking System (ATS) Can Block Your Resume From Being Seen

June 2002 (Revised July 2002)
Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon

i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details

Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan

Educators

Web

Faculty - Creating Emerging Markets

innovation , performance management , strategy implementation Interviews Rahul Bajaj Rohit Deshpande Baker Foundation Professor Sebastian S. Kresge Professor of Marketing, Emeritus Research Interests :... View Details

13 Aug 2007
Research & Ideas

The Dark Side of Trust

financial success of companies. In fact, I am teaching a second-year elective, titled Strategies Beyond the Market, in which we investigate these linkages. Trust is obviously an important example for a factor beyond the market. Many... View Details

Keywords: by Sean Silverthorne; Service

03 Aug 2010
First Look

First Look: August 3

PublicationsLords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Best Paper Proceedings of the Academy of Management (2010) Abstract Firms... View Details

Keywords: Martha Lagace

October 2024
Case

Edizione

By: Cynthia A. Montgomery, Dante Roscini, Elena Corsi and Hugo Etchegoyhen

This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest dividends from the Benetton clothing brand. Edizione expanded significantly in the late 1990s and early 2000s,... View Details

Educators

January 1997 (Revised June 1997)
Case

Southwire: Beyond 2000

By: F. Warren McFarlan and Melissa Dailey

Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details

Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry

17 Jul 2007
First Look

First Look: July 17, 2007

bundle. Dominant firms otherwise sheltered from entry by standalone rivals may be vulnerable to an adjacent platform provider's envelopment attack. We analyze conditions under which envelopment strategies are likely to succeed. Download... View Details

Keywords: Martha Lagace

Web

Online Entrepreneurship & Innovation Courses | HBS Online

Interested In Leadership & Management Business Essentials Strategy Finance & Accounting Business in Society Marketing 94% improved knowledge to grow or start a business (Entrepreneurship Essentials), 87%... View Details

November 1986 (Revised February 1996)
Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin

Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details

Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry

February 2000 (Revised April 2001)
Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer

CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details

Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry