Positioning - Publications - Faculty & Research

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

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March 2000 (Revised April 2001)
Case

Menem and the Populist Tradition in Argentina

By: Rafael M. Di Tella and Eliseo Neuman

Argentina has flourished under a fixed exchange rate system, yet there are large income and employment fluctuations. The social cost of unemployment is threatening the viability of the economic model. Building a welfare state is one alternative, but this may be a... View Details

Keywords: History; Governance; Job Cuts and Outsourcing; Employment; Currency Exchange Rate; Welfare; Government Administration; Government and Politics; Argentina

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Web

Tulsi Patel | MBA

to create a positive impact in the world. Tech areas of interest: Social Impact Tech & Startups, Product Management, Education, AI/ML, Consumer Technology Formative experience at the intersection of technology and business: As one of the... View Details

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

that we call disruption are already at work in this relatively new category that has anointed Twitter as the leader of the pack. Sustaining a successful business position generally requires two things: having a successful View Details

Keywords: by Chet Huber; Technology

31 Oct 2007
HBS Case

Climate Change Puts Heat on GMs

What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details

Keywords: by Julia Hanna; Energy; Utilities

Profile

Cherian Kurien

people to deliver strong results in a responsible and sustainable manner, to lead businesses to engage with local communities that build lasting and meaningful relationships, and to lead organizations that pioneer positive change in the... View Details

Keywords: Consumer Products; Retail

24 Sep 2018
Blog Post

Working to Keep Pirates At-Bay: My Summer in Cyber Security

fascinated by Cyber Security and, therefore, as the summer approached, I started to look at opportunities in this area. Thanks to the HBS network and the Rock Fellowship support, I was able to find a summer position at At-Bay, a series A... View Details

Keywords: Entrepreneurship

Profile

Viktor Puzakov

It seems that throughout his life, Viktor Puzakov is always digging deeper, literally and figuratively. As a young man interested in the technical sciences and in travel, he focused on fluid dynamics and rock mechanics to position himself... View Details

18 Jan 2017
Blog Post

The Latino Community at HBS

Latinos in business and other positions of importance within our society for years to come. On a more granular level, LASO regularly hosts events for first year students (RCs) to check in with second year students (ECs) and talk about... View Details

01 Sep 2007
News

How to Take a Stand On UBS and Climate Change

emissions offsets. A 10 percent reduction would fall in line with industry practice and cost $3.7 to $5.9 million; 40 percent would provide an innovative, positive story for the public and cost $6.4 to $8.6 million; and a 100 percent... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Finance

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

those efforts and proactively addressing issues when negative stories arise. “The positive association between ESG performance and market valuation is stronger for firms with more positive public sentiment... View Details

Keywords: by Rachel Layne

02 May 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

a position within the nonprofit space and specifically for an organization that had mission and purpose in their DNA. I was fortunate to find a position in the marketing department for HBS’s Career... View Details

Profile

Di Bai

positions at Proctor & Gamble and McKinsey where she could, "learn and apply best practices from established companies." After five years of work, Di wanted more: more practical business lessons, more international exposure... View Details

26 Sep 2023
Blog Post

Climate Week NYC 2023

panels, and interactions. I think I made good choices. Maybe there was something with my strategy of staying below 23rd street or in Brooklyn for in-person events (not that there weren’t incredible events all over the city), but all I felt was View Details

22 Mar 2023
News

Dean Datar Meets with Alumni in Los Angeles

(BiGS), which he described as an interdisciplinary research enterprise that will position HBS as an intellectual hub for examining the most critical issues and opportunities of our times—from climate change and environmental... View Details

01 Feb 2001
News

New Fitzhugh Professorship Celebrated

College, it was at a time when African Americans were not even allowed to live on campus. When he graduated from HBS, no one would offer him a job. Yet throughout his life, his unwavering optimistic spirit brought him great success and placed him in a View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Zoe Sun

internships, Zoe can provide insights into how US and Asia-based private equity funds recruit, how to best position international background to US recruiters, and how to leverage HBS resources in the recruitment process for a post-MBA... View Details

Career Coach

Parul Singh

position your resume and work experience for success. She is happy to help with career visioning, interview prep, resume and cover letter reviews. To make an appointment, please send Parul an email. Work Experience: 25Madison (MBA... View Details

Web

Global Opportunity Fellowship GO: ASIA - Alumni

Community Values and the MBA Honor Code . GO: ASIA does not accept applications from alumni, unlike the GO: AFRICA Fellowship . You have accepted a job offer for a full-time, MBA appropriate position at an existing organization. A... View Details

Portrait Project

Drew Johnson

turkey sandwich and a bottle of water on a hot afternoon. As I think about what to do with my life, I see that my ultimate purpose is to make a positive impact on people by doing things both big and small. For me, it’s knowing that people... View Details

Publications