Publications

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

Find at Harvard

25 May 2010
First Look

First Look: May 25

threat—it can also reveal significant underlying heterogeneity in the old technology's broader demand environment. This heterogeneity is a source of opportunities that can support a new position for View Details

Keywords: Martha Lagace

27 Feb 2012
Research & Ideas

When Researchers Cheat (Just a Little)

and her coauthors surveyed more than 2,000 research psychologists at major US universities and told them that the more truthful they were about their transgressions, the more... View Details

Keywords: by Katie Johnston; Education

Research Summary

Overview

By: Ashley V. Whillans

Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details

14 May 2018
Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

works for some people, but not others. There is a lot more performance pressure and accountability" In some ways, however, the company became a victim of its own success as a pioneer of organic... View Details

Keywords: by Michael Blanding; Food & Beverage

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

2015
Working Paper

Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy

By: Pavel Kireyev, Vineet Kumar and Elie Ofek

Multichannel retailing has created several new strategic choices for firms. With respect to pricing, an important decision is whether to offer a "self-matching policy." Self-matching allows a multichannel retailer to offer the lowest of its online and in-store prices... View Details

Keywords: Price Self-matching; Multichannel Retailing; Pricing Strategy; Marketing Strategy; Price; Distribution Channels; Supply and Industry; Retail Industry

Read Now

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

08 Dec 2015
First Look

December 8, 2015

countries. The book draws on literatures and archives that have previously only been available in Spanish, while the concluding chapter makes use... View Details

Keywords: Sean Silverthorne

January 1998 (Revised April 1998)
Case

Lincoln Electric: Venturing Abroad

By: Christopher A. Bartlett and Jamie O'Connell

Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large... View Details

Keywords: Acquisition; Restructuring; Transformation; Construction; Compensation and Benefits; Management; Market Entry and Exit; Labor and Management Relations; Competitive Advantage; Expansion; Manufacturing Industry; Ohio

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

plays with which to form their overall strategy—both during the big game and afterward in the marketplace. What's In An Ad? Thales and his fellow... View Details

Keywords: by Michael Blanding; Advertising; Sports

April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations